Service Design Thinking
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Service design thinking involves understanding users and involving them in the design process to create seamless product and service experiences. It is important to understand users' goals, motivations and desires by having them participate in co-design and participatory design processes. This ensures the experiences delivered through products and services are personal, memorable and emotional.
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http://www.youtube.com/watch?v=nj14MWheZ1o
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Service Design Thinking
A slidedeck Marc Stickdorn and Jakob Schneider use for presentations on Service Design Thinking in 2013. It uses some examples from the field of tourism to explain the basic concepts, process, methods and tools of service design. Have a look at our websites to learn more on what we're doing or get in touch with us:
The book "This is Service Design Thinking": www.tisdt.com
The software "smaply": www.smaply.com
The mobile ethnography software "myServiceFellow": www.myservicefellow.com
Presentation by Marc Stickdorn & Jakob Schneider.
Graphic design by Jakob Schneider. Like his style? Check his agency: http://kd1.com
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IDEO's design thinking.
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
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Interested in teaching this workshop: http://visualdesignthinking.co/join-us/
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Penser les services de demain : 10 grandes tendances de l'expérience client -...
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This presentation was first done at ImpactON / StartupChile evening in 2015.
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This document provides an overview of design thinking and the design thinking process. It discusses the following key points in 3 sentences:
1) Design thinking is an approach to solving problems by understanding user needs through contact, observation and empathy in order to design solutions that fit within their environment, as opposed to jumping straight to solutions or focusing on technology.
2) The design thinking process involves understanding needs, observing users, synthesizing insights, ideating solutions, prototyping ideas, and iterating based on user feedback to revisit assumptions and sometimes go back to earlier steps in the process.
3) An example of applying design thinking at a startup is described where user interviews and observations were conducted with teenagers to understand their communication
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I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
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Service Design Thinking - Designing services that people fall in love with
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Service Design Thinking - Paris 2014 - Marc Stickdorn
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Service Design Thinking
- 1. WHAT IS SERVICE DESIGN THINKING
- 2. We have to understand users and make them participate in the design process in order to create seamless product and service experiences CONCLUSION
- 3. We have to understand users and make them participate in the design process in order to create seamless product and service experiences
- 4. Starbucks knows that, People like drinking coffee
- 5. people like listening music Apple knows that,
- 6. primitive musical instruments sony walkman radio portable radio ipod people like listening music Apple knows that,
- 7. People like to tell stories leave a mark We want to Give people a chance to tell a story and leave a mark ” Alexander Manu”
- 8. UN LEARNING RE LEARNING is the process of Try to UNLEARN In order to understand users, we have to UNLEARN?
- 9. Stop thinking me as a newer version of my parents. Try to UNLEARN Alexander Manu
- 10. no body designed a pencil to be thrown into air Try to UNLEARN
- 11. Today`s design is NOT only usability but also emotions and experiences
- 12. Apple designers visited a candy factory to give same feeling in plastics
- 13. There are NEEDS There are WANTS & DESIRES physiopleasure sociopleasure psychopleasure ideopleasure P Jordan 2000
- 14. physiopleasure sociopleasure psychopleasure ideopleasure
- 15. We have to understand users and make them participate in the design process in order to create seamless product and service experiences
- 16. CO-DESIGN PARTICIPATORY DESIGN in order to understand users goals, motivations and desires users must be involved in design process
- 18. We have to understand users and make them participate in the design process in order to create seamless product and service experiences
- 19. By involving users in process, we design Personal , Memorable and Emotional experiences delivered through product and service offerings
- 21. EXPERIENCE ECONOMY commodity. product. service. experience.
- 22. Moment Moment Moment ..., We have to link moments Experiences are actions happening in moments,
- 23. Each Moment Engagement Attraction Extension involves
- 24. Each Moment Engagement Attraction Extension involves
- 25. It is either through product or service Experiences must be aligned
- 26. What are the pleasures get from Nseries phones? Physio-pleasure? , Socio-pleasure?, Psycho-pleasure?, Ideo-pleasure? What is the feeling of being a Nseries owner? Try to UNLEARN first How can we link Nseries phone experience with Nseries Mobile page? How can we add Attraction, Engagement and Extension to page ? How can we make Personal, Emotional and Memorable page ? ” EXAMPLE”
- 27. We have to understand users and make them participate in the design process in order to create seamless product and service experiences CONCLUSION
- 28. THANK YOU