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The core of innovation: Empathy and Experiment
The document discusses the importance of user-centered design and empathy in the innovation process at Yahoo. It emphasizes the need for continuous experimentation, collaboration, and understanding user needs to create products that enhance user experience. Key concepts include discoverability, familiarity, and the iterative process of design and execution to foster meaningful innovation.
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The core of innovation: Empathy and Experiment
- 1. INNOVATION YAHOO mobile + design THECORE OF EMPATHY & EXPERIEMENT
- 2. HC Lai User researcher JoeHsia UX Designer Kaba Su UX Designer
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- 11. What a wonderfulworld?
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- 23. Go out andbe Curious
- 24. Go out andbe Curious
- 25. , Walk into theirdaily lives
- 26. Visit their favoritespots
- 27. Collect stories behindobjects
- 28. The role ofinternet in daily lives
- 29. immerse in thecontext
- 30. Increase empathy &Find meaning
- 31. From user datato insights
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- 33. Digest insights andform POV
- 34. Apple App Store App Google2014 30 app
- 35. Learn from existingand extreme users
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- 37. Doesn’t matter ifusers plan to buy something or not, they need to have ability to discover products that interest them quickly and smoothly. User also expect to see good content being continuously updated. Discoverability
- 38. As users’ interactionswith our app increase, they expect to see more personalized content and UX. Similar to shoppers browsing in a physical store that they frequently visit, we want to create the sense of belonging. Familiarity
- 39. This app shouldcreated delightful UX and surprises within our interactions. Using our app should be fun. Delight
- 40. , Are meanings enoughto help us move from 0 to 1 ?
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- 46. What lean startuptaught us…
- 47. fail fast, oftenand smart, What lean startup taught us…
- 48. What building productsat Yahoo is fast, often and smart,learn
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- 64. good/great ideas aren’tenough
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- 68. Magic happens when wework at the same SPACE
- 69. The magic fielddesigned for open, transparent and fast communication
- 70. The magic fielddesigned for open, transparent and fast communication
- 71. Make it tangible: whatyou see is what you get
- 72. Find your collaborationtool: ideas can’t wait
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- 75. S EINNOVATION U SE Innovation doesn’thappen in a vacuum Rogier van der Heide, Chief Design Officer of Philips Lighting
- 76. At Yahoo, innovationis a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
- 78. Innovation is like exploringthe sea
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