At Quicken Loans, we consider games as a major part of our learning process, and we use them in many facets of the company. One of Training’s goals for 2018 is a complete redevelopment of what we refer to as the learning ecosystem, of which serious games is a major pillar. This session will cover the lessons learned as we developed our gamification hub, and cover specifics that range from badges and experience systems to LMS and LRS integration.

1. Serious Games in the Enterprise
Learning Ecosystem.
Michael DiPonio

4. • 2011 – Started as a mortgage banker.
• 2012 – Moved into Training.
• 2013 – Started the Serious Games
team with three interns and an idea.
• 2014 – Transitioned to working on
Serious Games full time; moved the
team to IT.

5. Serious Games
at Quicken Loans.

6. • 18,500+ Team Members in 3 main
sites (Detroit, Cleveland, Scottsdale.)
• Our team supports ALL training
technology initiatives for the FOC.
• 11 Full Time Team Members;
6 Dedicated solely to Game
Development.

9. The Enterprise
Learning Ecosystem.

10. LMS LRS
LXP GMS
Learning Management
System
Learning Record
Store
Learning Experience
Platform
Gamification Management
System

11. BI
LMS
LRS
LXP
GMS
Social
Learning
Sources

12. So how do Badges and
Experience fit in with
all this?

13. • Each Team Member has a unique
“gamer” profile tied to their ID.
• Team Members can earn experience
for all game activities, as well as
other learning activities.
• xAPI statements communicate
activities to the LRS/GMS.

14. • Badges can be earned in individual
games as well as in the LXP for
completing tasks.
• Badges in the LXP can turn into
experience points in the GMS.

15. So how do we fit all of
this together?

17. • The ISM’s are 20 tenets that guide
the culture of our FOC.
• Learning the ISM’s are a large part of
our onboarding process.
• Every new Team Member attends one
of 3-4 yearly ISM’s Days.

18. • The ISM Arcade is a mobile app
containing 20 different mini games
based on the tenets.
• Built in .
• Published on and .
• Rolling out in September 2018.

19. • Team Members
attend ISM’s Day
orientation.
• Upon completion
of assignments,
scores and
completion data
are sent to LRS.
• Completing games
in the ISM Arcade
sends data back to
LRS.
• TM profiles are
created in LXP, and
LMS activities are
assigned.
• TM’s visit LXP to
get their assigned
courses.
• LMS triggers next
assignment, which
sends TM’s to
Gamecenter (GMS)
guides them to
download ISM
Arcade app.
• Experience points
are earned in the
Gamecenter,
leveling up the TM.
• Completion badges
are tracked,
reported, and
rewarded.

20. • Performance visibility available to
leaders via LRS/LXP dashboards.
• In-game leaderboards promote
organic competition and completion.
• Rewards are virtual and actual.
• ISM Arcade T-shirt.
• In-GMS Calling Card

21. BI
LMS
LRS
LXP
GMS
Social
Learning
Sources

22. Questions? Comments?
Michael DiPonio