The document summarizes the first lecture of a course on mobile game development and promotion. It introduces the lecturer, Olga Maksimenkova, and outlines the course plans and assessments. Students will work in groups on a semester-long project to plan, develop and promote a simple game. The lecture also discusses mobile gaming trends, the gaming industry, ideas for games, target audiences, genres, and other classification schemes for games.

1. Meeting
Learning Infrastructure
Introduction
Lecture 01
2016-2017
Mobile Games Development & Promotion, Maksimenkova
Olga, FCS, SSI
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2. Contacts
• Maksimenkova Olga
• Senior Lecturer, School of Software Engineering
• A member of ACM, IGIP (International Society of Engineering Pedagogy)
• Personal page [https://www.hse.ru/en/staff/maksimenkova]
• E-mail [omaksimenkova@hse.ru]
• Address: 417, 3, Kochnovskiy proezd, Moscow, Russia
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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3. Today
• Meet OneNote Classes
• Talking about the plans
• Assessment introduction
• Form working groups
• Talking about Games
2016-2017
Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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4. Course Supportive Software
• Microsoft OneNote Classes
• Get
• Use your corporate e-mail address (*@edu.hse.ru)
• Set Up
• iOS version is available
• Use
• To communicate with a teacher
• To collaborate on home project
• To ask questions and to initiate discussions
• …
2016-2017
Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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5. Assessment
• Group project (Home
assignment)
• Part 1 (deadline 04.10.2016)
• Part 2 (deadline 22.11.2016)
• Part 3 (deadline 20.12.2016)
• In-class assignment
• 01.11.2016
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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6. Plans
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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Lectures: 13.09, 27.09, 11.10, 25.10, 8.11

7. OneNote Classes
• http://portal.office.com
• Do you see something like this?
• If not pay your attention to the
right top corner
• Notifications ()
• Or My Accaunt -> View account ->
Subsriptions
• Open GameDevAdnProm-2016
notebook
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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8. Group Project
• Goal: to try planning, development, and promotion a simple game
• Collaboration: work in small teams, 16 / 4 = 4 persons in each
• Presentation: prepare and present the results of each step on
seminars
• Evaluation: discuss and formulate a check-list for each step, evaluate
each other inside groups and between groups, so
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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9. Group Project ToDo
• Idea, audience, type of a game, technology, etc.
• Deadline: 04.10.2016
• Introducing a game ready to upload to a store
• Deadline: 22.11.2016
• The results of promotion Statistics, Analytics
• Deadline: 20.12.2016
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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10. Do you like gaming?
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Maksimenkova Olga, FCS, SSI
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11. Gaming industry is a big World
• Society
• Gamasutra [http://www.gamasutra.com]
• Gamasutra tablet/smartphone branch
[http://www.gamasutra.com/topic/smartphone-tablet]
• Events
• Game Developers Conference [http://www.gdconf.com]
• Game Developers Conference Europe [http://www.gdceurope.com]
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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12. Mobile Gaming Trends
• Smartphone
• Tablet
• Virtual and Augmented Reality (VR & AR)
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Mobile Games Development & Promotion,
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13. What is a game for us?
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Mobile Games Development & Promotion,
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GameAn idea
A niche
An audience
Competitors Design
Developer
tools
Stores
Analytics
tools

14. Statistics
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Mobile Games Development & Promotion,
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Mobile Gaming by the numbers (http://www.gamedesigning.org/graphics/mobile-gaming-stats/)

15. Trends
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Maksimenkova Olga, FCS, SSI
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https://newzoo.com/insights/articles/global-games-market-reaches-99-6-billion-2016-mobile-generating-37/

16. Idea first?
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• Idea may be
• good or bad
• a dream
• well-timed
• innovative
• well-planed
What do you think about this
idea?

17. Idea vs. Reality
Chrysler Crossfire Concept Car, 2001 Chrysler Crossfire Serial Model, 2004
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Mobile Games Development & Promotion,
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Remember: Your idea is going to act in real world

18. What’s next?
• A niche
• An audience
• Competitors
• Promotion!!!
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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Your successful game MUST be recognizable

19. Details are first
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20. A player or a gamer?
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21. • Classic Game Model
• A game is
1. a rule-based formal system;
2. with variable and quantifiable outcomes;
3. where different outcomes are assigned different values;
4. where the player exerts effort in order to influence the outcome;
5. the player feels emotionally attached to the outcome;
6. and the consequences of the activity are optional and negotiable.
• Jesper Juul, Half-Real. Video Games between Real Rules and Fictional. MIT
Press. Cambridge, Massachusets
• http://www.bigfishgames.com/blog/2015-global-video-game-stats-whos-
playing-what-and-why/
• http://www.bigfishgames.com/blog/2014-global-gaming-stats-whos-playing-
what-and-why/
But the man is more significant
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Man is the measure of all things © Protagoras

22. Games systematization and
classification schemes
• Characteristics – many points of view!
• Basic classification criteria
• Budget
• Audience
• Genres attribution
• Number of player
• Players interaction
• Input/output devices support
• Platform support
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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23. Targeted Audience
• Age
• Sex
• Time spent playing
• Type of device
• Mobile Platform
• What else???
• Munchkins, Powergamers, …
• A well example of audience study [http://www.igea.net/wp-
content/uploads/2015/07/Digital-Australia-2016-DA16-Final.pdf]
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Maksimenkova Olga, FCS, SSI
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24. Main genres and mixes
• Action (First-person shooter (FPS), Platform games (platformers),
Fighting,…)
• Strategy (Real-time strategy (RTS), Turn-based strategy (TBS), Turn-
based tactics (TBT), Real-time tactics (RTT), Massively multiplayer
online real-time strategy games (MMORTS), Tower defense…)
• Simulation (Life simulation, Vehicle simulation,…)
• Sports (Racing, Sport games,…)
• Adventure
• Role-playing (RPG)
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25. Number of players
• Single-player
• Multi-player
• Massive multi-player
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26. Players interaction type and technology
• Types
• Asymmetrical cooperation
• Cooperation
• Antagonism
• Mixed
• Socialization (in-game, out-game) Modern trend
• Technologies
• Shared/Split screen
• Session-based
• LAN
• Play-by-email
• Online (latency problems!)
• MUD (Multi User Dungeon)
• Massive online
• Super problem – Cheating!
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Maksimenkova Olga, FCS, SSI
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27. Input/Output
• In mobile world
• Touch screen
• Buttons?
• Movement sensor
• Geolocation
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28. Classification by platform (mobile OS)
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29. Games ratings and rankings
• The ESRB Rating System
• (http://www.esrb.org/ratings)
• PEGI – Pan European Game Information
• (http://www.pegi.info/en/index/id/33)
• CBS Interactive Inc.
• metacritic (http://www.metacritic.com)
• Single “Metascore”!
• Game Rankings (http://www.gamerankings.com)
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Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
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30. Think about
• Design (http://www.gamedesigning.org/career/mobile-game-design-
checklist/)
• Development (http://www.develop-online.net/tools-and-tech/15-
essential-mobile-game-development-tools/0184480)
• Promotion (http://buildfire.com/free-app-promotion/)
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