Introduction to SEO, or search engine optimisation, is a presentation on basics of SEO, the tips, tricks & techniques for a successful implementation of SEO, the do's and don'ts of SEO, the approaches to SEO, keyword optimisation, using page titles, meta description, image optimisation, how to use SEO for Wordpress, the various plugins available in Wordpress, using Yoast for Wordpress SEO, introduction to Google Webmaster Tools, etc.