Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Learn about how to maximize your web presence using functional layouts and standard SEO tools to ensure your hard work does not go undiscovered on the internet.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Search Engine Optimization tutorial will cover both areas in detail! like on-page optimization, Meta Tags, Search Engine Marketing important, Ranking factors, Basic Tips & Optimization Techniques and get fast quality traffic from our finest search engine optimization tutorial.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Learn about how to maximize your web presence using functional layouts and standard SEO tools to ensure your hard work does not go undiscovered on the internet.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Search Engine Optimization tutorial will cover both areas in detail! like on-page optimization, Meta Tags, Search Engine Marketing important, Ranking factors, Basic Tips & Optimization Techniques and get fast quality traffic from our finest search engine optimization tutorial.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
All the changes made on the files and servers of the website come under on page optimization.Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc.
In simple words, changes that one does on the website itself come under on page optimization to the meta description tag and the meta keywords tag.
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
All the changes made on the files and servers of the website come under on page optimization.
Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc.
In simple words, changes that one does on the website itself come under on page optimization to the meta description tag and the meta keywords tag.
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptxPraveen Kurup
"Unlock the potential of on-page SEO optimization for PDFs with our comprehensive guide. Learn how to optimize your PDF documents for search engines, improve visibility, and enhance user experience. Discover proven techniques to incorporate relevant keywords, meta data, internal links, and accessibility features, ensuring your PDF content ranks higher and engages a wider audience. Elevate your digital marketing strategy with the power of on-page SEO"
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
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METRO Cash & Carry is an international self-service wholesaler. It operates across Europe and in some countries of Asia and Northern Africa. It is the largest sales division of the German trade and retail giant Metro AG.
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Designing Banner and Logo, Digital Marketing, Social Media Marketing, Web Design and Development, Graphic Design, Web Design, Social Media, Advertisement
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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3. WHAT IS SEARCH ENGINE
OPTIMIZATION?
It is theprocessofgettingtraffic fromthe“free,” “organic,”
“editorial”or“natural”searchresultsonsearch engines.
Asuccessfulsearchengineoptimizationcampaignwillhave, as
partoftheimprovements,carefullyselect,relevant, keywords
whichtheon-pageoptimizationwillbedesignedto make
prominentforsearchenginealgorithms.Searchengine
optimizationis brokendownintotwobasicareas:on-page, and
off-pageoptimization.On-pageoptimizationrefers to website
elementswhichcompriseawebpage,suchasHTML code,
textualcontent,andimages.Off-pageoptimization refers,
predominantly,tobacklinks(links pointingtothesite whichis
being optimized, from other relevantwebsites).
7. HOW SEARCH ENGINES WORK
1.CRAWLING& IDEXING
The journeyofa query startsbefore youevertype a search,
with crawling andindexing the webof trillionsofdocuments.
Withoutlinks,the
enginesmightnever
find thispage
The linkstructureof the webserves to
bind all of the pagestogether.
Links allowthesearchengines'automated
robots,called"crawlers"or"spiders,"toreach
themanybillionsofinterconnecteddocuments
onthe web.
Oncetheenginesfindthesepages,they decipher
thecodefromthemandstoreselected piecesin
massivedatabases,toberecalledlater when
needed fora search query.
10. MANY DOMAINS VS. ONE DOMAIN
VS.
Oneofthemostdifficult
choicesSEOprofessionalsface
is whethertooperateunder one
umbrellawebsiteorunder
multipledomains.Evenif you
operateinmultiplecountries
thereisn’taclearansweron
splittingupintolocalTLDs (top-
leveldomainslike.nl,.de, and
.cn) versusworking under
a singlegeneric TLD(like .com,
.net,and .org).
13. CTR – CLICK THROUGH RATES
No.ofpeoplewhoviewyour
link
•AhighCTRis agoodindicationthatusersfindyour
adshelpfulandrelevant.It alsocontributestoyour
keyword'sexpectedCTR(a componentofQuality
Score),whichcan affectyour costsandad position.
•OnecanuseCTRtogaugewhichadsandkeywords are
successfulforyouandwhichneedto be improved.
Themoreyourkeywordsandadsrelatetoeachother and
to your business, the more likely a user is to click on
your adaftersearching onyour keywordphrase.
16. CRAWLABILITY/LINK ARCHITECTURE
Wedefinecrawlabilityastheabilityforsearch
enginerobotstocrawlandindexthepagesona
WEbsite. If thelinks onyoursite are formatted
inawaythatis notsearch-engine friendly,then
yoursite's crawlabilitywouldbeconsidered
extremelypoor.
It is verydifficult toachievegoodsearch
enginerankingsif youhavepoorcrawlability
becauseyouwillessentiallybeeliminatingthe
abilitytobenefitfrominternaloff-pageSEO. In
general,formattinglinks tobetext-or image-
basedshouldbethegoal.Youshould avoidusing
unspiderableJavaScriptorFlash links asyour
navigation.
17. DUPLICATE CONTENT
Duplicatecontentis contentthat
appearsontheInternetinmore
thanoneplace(URL). Whenthere
aremultiplepiecesofidentical
contentontheInternet,it is
difficult forsearchenginesto
decidewhichversionis more
relevanttoagivensearchquery. To
providethebestsearch
experience,searchengineswill
rarelyshowmultipleduplicate
piecesofcontentandthus,are
forcedtochoosewhichversionis
mostlikelytobetheoriginal—or
best.
18. CANONICALIZATION
Canonicalizationcanbeachallengingconceptto understand
(andhardtopronounce:"ca-non-ick-cull-eye- zay-shun"),
butit's essentialtocreatinganoptimized website.The
fundamentalproblemsthatcanonicalization canfix stem
frommultipleusesforasinglepieceof writing–aparagraph
or,moreoften,anentirepageof content–thatappearsin
multiplelocationsononewebsite or on multiplewebsites.
Forsearchengines,thispresentsaconundrum:Which
version of thiscontent should they showtosearchers?
Toprovidethebestuserexperience,searchengineswill
rarelyshowmultiple,duplicatepiecesofcontentandthus,
areforcedtochoosewhichversionis mostlikelytobethe
original(or best)
19. Tagsare generally used to classifycontent in a waythatis
usefulforthereaderandeasyforthesearchengineto understand
whichpotentiallymakesthemveryimportantforseo andusability.
• Improve the visibilityof your website
• Increase traffic
• Boost your brandsrevenue
• Oneofthemostimportantaspectofonpage
seo
20. TITLE TAG
• Thetitletagis oneofthestrongestrelevancy
signalsforasearchengine.Thetagitself is
meanttogivetheaccuratedescriptionofthe
pagescontent.Searchenginesuseit to display
the maintitleof a search result.
• Ideally,thekeywordshouldbeplacedatthe
startofthetitletag.Pagesoptimizedthis way
willrankbetterthanthosewithkeyword closer
to the title’stagend.
21.
22. META TAGS
Meta tags are snippets of text that describe a
page's content; the meta tags don't appear on
the page itself, but only in the page's code.
Weallknowtagsfromblogculture,andmeta
tagsaremoreorless thesamething,little
contentdescriptorsthathelptellsearch
engines whata webpage is about.
23. Step 1 Adjust the title in the source
The first phrase you will see and will click on in the search engines is the title. Make sure your title is
effective and attractive.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
<head>
<title>All our wooden furniture is water proof.</title>
</head>
<body>
This is a test text
24. Step 2 Adding keywords - keyword meta tag example
Add maximal 20 keywords and separate them from each other by a comma en aspace.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
<head>
<title>All our wooden furniture is water proof.</title>
<meta name="keywords" content="wood, furniture, garden, garden-table, etc.">
</head>
<body>
This is a test text
</body>
</html>
25. Step 3 Adding a relevant description - meta description tag
The description are the phrases that will appear under every title in Google, Yahoo, Bing and other search engines. The search engines show the description you add to
your meta tags so it's important to make a relevant description for every single page on your website.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
<head>
<title>All our wooden furniture is water proof.</title>
<meta name="keywords" content="wood, furniture, garden, garden-table, etc.">
<meta name="description" content="Official dealer of wooden garden furniture.">
</head>
<body>
This is a test text
</body>
</html>
26. Step 4 Provide relevant information
Without a doubt a good website has to provide good information. If writing relevant text is not your thing, you should hire a writer to help you make your
text relevant and easy toread.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
<head>
<title>All our wooden furniture is water proof.</title>
<meta name="keywords" content="wood, furniture, garden, garden-table, etc.">
<meta name="description" content="Official dealer of wooden gardenfurniture.">
</head>
<body>
Visit our showroom on weekdays from 9 to 5...
</body>
</html>
28. CANONICAL TAG
Sometimes,havingtwoURLswith similar
contentis unavoidable.Oneof theways
frompreventingthisfrom becominga
duplicatecontentissueis byusinga
canonicaltagonyoursite. This tagdoes
onesimplething,it tellsGooglethatone
urlis equivalentofanother, clearly
statingthatinspiteoftwopages having
thesamecontent,theyarein fact one.
29. GOOGLE ADWORDS TOOL
Its Google'sonlineadvertisingplatformthatcanhelpyoudrive
interestedpeoplewhoaresearchingonGoogleforspecific
information, product or serviceto your website.
• AdWords is for advertisers.
• AdSense is for publishers.
35. FRIENDLY URLS
• AfriendlyURLis awebaddressthatis easytoreadandincludeswordsthatdescribethecontentof the
webpage. Thistype of URL can befriendly in twoways:
• It can helpvisitorsrememberthe web address.
•It canhelpdescribethepagetosearchengines.User-FriendlyURLs.
Example:
A companymay usethe URL ‘www.[company].com/support/”forthe support sectionoftheir website.
Thisis much easierto rememberthana long convoluted URL, like
www.[company].com/section/support/deid
www.nationalgeographic.com/animals/african-elephants
Single domain
Shallowfolderstructure
with relevantwords
Keywordsinpagename,
separated byhyphen
36. UNFRIENDLY URLS
UNFRIENDLY URLS ARE DIFFICULT TO TYPE ,DONOT PROMOTEUSABILITYANDCAN POTENTIALLY POSE A SECURITY
RISK.
Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8
Unnecessary
Subdomain
DynamicURLsdon’tperformas
wellasstaticandengines
recommendagainstmorethantwo
parameters
Nokeywords in the URLstring
37. LINK BUILDING STRATEGIES
Linkbuildingis themost
important(andchallenging)
SEOskill. Actually,it’s a
culminationofseveral
differentskills; oneneedsto
mastercontentcreation,
sales,programming,
psychology,andgoodold
fashionedmarketingif you
wantotherpeopleto
consistentlylinkto your site.
48. So if this is notafight that youare evenableto have, why
would youwantto try?
If youhaveahugebodyofcontent,averyspecificbut
generalitem,orstrongbrandanddomainauthoritythen
maybethe short tailkeywords will still work for you.
Howeverif youarelookingforhigherconversionrate,
lowercost,lowercompetition,andvolumethatis
specificallyafterwhatit is thatyouareselling,thelong
tailkeyword gameis onethat youshould be in.
52. •• IIDDEENNTTIIFFIICCAATTIIOONNOOFFSSEEEEDDKKEEYYWWOORRDDSS::
• Afterhavingadeepstudyofthewebsiteforwhichthekeywordresearchhasto be
performedasapartofSearchEngineOptimization,theSeedKeywordsor the
GenericKeywordsthataremostrelatedtothecorrespondingwebsitemust be
identified.The numberofseedkeywords mayvarydepending onthe range of
servicesthewebsiteprovides.It is essentialthatidentifiedseedkeywordscover all
the servicesof thatwebsite.
• BLLOOWWIINNGOF TTHHESSEEEDKKEEYYWWOORRDDSS::
• Oncetheseedkeywordsareidentified,usingtoolslikeGoogleAdwordsKeyword
researchtool,theymustbeexpandedsuchthateachseedkeywordproduces around
800 additionalkeywords.Sothetotalnumberofkeywordsthusproduced will be
around 800 times the numberof seed keywordsidentified.
53. • CONSOLIDATING THE KEYWORDS:
• Aftertheindividualseedkeywordsareblown,thekeywordsthusproducedfor
eachseedmustbeconsolidatedforeasyaccess.Thenthealltheduplicate
keywordsoutoftheconsolidatedsheetmustbedeleted.Thefinalconsolidated
sheet must contain norepetitivekeywords.
• WEEDINGOUTJUNK KEYWORDS:
• Thetaskafterconsolidatingthekeywordsandremovingtheduplicatesis to
identifyandremovethejunkkeywords.Junkkeywordsarethewordsthatare not
at allrelated to the servicesofferedbythe corresponding website.
55. • APPLYING FILTERS:
• Onceallthekeywordsarecategorized,thefiltersmustbe
appliedtothelist. Filteringofthelist is madebasingonthe
following fundamentalparameters.
Demand Competition
Objectives
Keyword
Effectiveness
Index
56. SOCIAL MEDIA INFLUENCERS
Usingsocialmediainfluencersinyourmarketingis thepracticeofbuildingrelationshipswith the
peoplewhocanbuildrelationshipsforyou.Whetheraninfluencer'saudienceis smallor large,an
influencercanreachconsumersviatheirblogsandsocialnetworksthatyourbrand may not be
able to.
57. WHAT IS INFLUENCE?
Influence is defined by the aspects
which provide individuals with the
powertopersuadeotherswithin their
social sphere.
The foundational attributes
influence potential are
which
reach,
resonance andrelevance.
Marketers should be aware of these as
they are common criteria used by
influencer identificationtools.
58. • Theabilitytoreachanaudiencethatis
relevant to yourbrand.Reach
• Engagingwithcontentbyanaudiencethatis
relevant to yourbrand.Resonance
• Creatingcontentthatis relevanttoyourbrand
or a topic that is imperative to yourbrand.Relevance
60. HOW TO IDENTIFY A POTENTIAL
INFLUENCER?
• This is anessential processbeforeyouproactivelyengageanyinfluencers:identify them!Youcan do
this using data from Twitter bysetting upa report for a keyword/collection of keywords which will
showyouusersdegree of relevance to any giventopic.
• Afterrelevanceit’s goodtolookatresonance,whichwilltellyouwhethertheircontentis shared and
howmuch.It alsoallowsyoutoanalyzethequalityoftheirfollowernetworktoestablish whether the
audience is appropriate to your brand.
• Selectingaudiencequalitywillinfluenceyourreachandthisdependsonyourbrandaims.If youhave
a niche topic then influencerswith a smaller following is fine.
• Finally,analyze brand advocacy byexamining whether possible influencersare talkingonly about
your brand or aboutyour competitors aswell
61. What does the future of
search engine optimization
have in store forus?
62. THE FOUR PILLARS OF THE FUTURE OF SEO
1.RankBrain
AlthoughRankBrainis thethirdmostsignificantrankingfactorinthe
Googlealgorithm, it is perhaps the most misunderstood one.
2. Accelerated Mobile Pages (AMP)
InFebruary2016,Googleintegratedresults fromits Accelerated
MobilePages project into its search results inthe
form of a “Top Stories” carousel in mobileresults. Six months later,
Googlestarted
displayinglinkstoAMPpagesinthemainorganicsearchresults.
Today,Googlehas150millionindexedAMPdocumentsinits index,
and,
encouragedbymainstreamadoptionoutsidethepublishingindustry has
just announcedthat users searching from mobile devices will be
directedtotherelevantAMPpagesevenif anequivalentapppage
exists.
63.
64. 3. The Knowledge Graph& rich answers
Google’sKnowledgeGraph,whichit launchedin2012,is its slowbut
sureattemptto“organizetheworld’sinformationandmakeit
universallyaccessible,”inlinewiththeirmission.Inanutshell,it’s
Google’s attempt atscraping— sorry, replicating— Wikipedia
The KnowledgeGraph is aknowledgebaseused
byGoogleto enhance its search engine’s search results
with semantic-search information gathered from awide
variety ofsources.
4. Real-time, integrated penaltyfilters
Google announced that they have finally updated Penguin (after what
seemedlikeanever-endingwaitofalmosttwoyears), notingthatit is
forthe last time.
That’sbecausePenguinis nowareal-timesignalprocessedwithin
Google’ssearchalgorithm— dataonyourpagesis refreshedevery
time Googlere-crawlsandre-indexes them.
65. CONCLUSION
Itis clearthatGooglewillfocusonmachinelearning,understandingofsemantics,connectionsandpatternsanduser
experience in thefuture.
SEOatthemomentis verycloselytiedtocontentmarketing.WhileGooglecaninterpretcontentandderiveits relevanceto search
querieswithaveryhighdegreeofsuccess,it is constantlyfocusedonmakingrefinementstoimprovehowtimely, contextualand
usefulthiscontentis tothesearcher.TheKnowledgeGraph,richanswers,RankBrainandAMPallservethis purpose, while
integratedpenaltiesmaintain the qualityof results.
PratikDholakiyais theCo-Founder& VPMarketingofE2M,adigitalmarketingagencyandMoveoApps,amobileappsdevelopment
company.Hehasover8 yearsofexperienceindigitalmarketingandhasservedmorethan500 customersintodifferentverticals.Asa passionate
marketer,heregularlyshareshisthoughtsandknowledgeonhigh-endpublicationslikeSearchEngineJournal,Entrepreneur Magazine,Search
EngineWatch,Moz,FastCompany,HuffingtonPostandmanymore.Hehasbeenrecommendedasa‘mustfollow’SEO expertbySearchEngine
WatchandhasbeennamedoneofthetopcontentmarketinginfluencersbyOnalyticatwoyearsinarow.He's passionate aboutfitness,
entrepreneurship, startups andall things digitalmarketing.