The document provides an overview of search engine optimization (SEO). It defines SEO as improving website visibility in search engines to gain traffic. It explains that people use search engines to find information, news, entertainment and products. The basics of SEO include on-page optimization like including keywords in titles and meta tags, and off-page optimization like getting backlinks. Key factors that search engines consider in ranking pages are keywords, content relevancy, and popularity as measured by backlinks and social shares. The document outlines best practices for SEO strategies and tactics.

1. The Basics of SEOThe Basics of SEO
by: Jan Alvin Dimlaby: Jan Alvin Dimla
www.seohike.comwww.seohike.com

2. What is SEO?What is SEO?
Search Engine Optimization (SEO)Search Engine Optimization (SEO)
It is the process of improving theIt is the process of improving the
visibility of a web site or a web pagevisibility of a web site or a web page
in search engines to gain web trafficin search engines to gain web traffic
or visitors.or visitors.

3. Why do we have to learn SEO?Why do we have to learn SEO?
Many people are using searchMany people are using search
engines to look for what they need.engines to look for what they need.
 InformationsInformations
 NewsNews
 EntertainmentEntertainment
 To Buy (product/service)To Buy (product/service)

4. Examples of Search EnginesExamples of Search Engines
 Google (Google (www.google.comwww.google.com))
 Yahoo! (Yahoo! (www.yahoo.comwww.yahoo.com))
 Microsoft/Bing (Microsoft/Bing (www.bing.comwww.bing.com))
They are the 3 biggest Search EnginesThey are the 3 biggest Search Engines
in the internet today.in the internet today.

5. www.google.comwww.google.com

6. www.yahoo.comwww.yahoo.com

7. www.bing.comwww.bing.com

8. Parts of a Search EngineParts of a Search Engine
www.google.comwww.google.com

9. Parts of a Search EngineParts of a Search Engine
www.yahoo.comwww.yahoo.com

10. Parts of a Search EngineParts of a Search Engine
www.bing.comwww.bing.com

12. How Search Engines WorkHow Search Engines Work
 CrawlingCrawling
 IndexingIndexing
 Relevancy RankingRelevancy Ranking

13. CrawlingCrawling
Search engines deploy softwareSearch engines deploy software
(spiders) to scan through the content(spiders) to scan through the content
and links of your website.and links of your website.

14. IndexingIndexing
The spiders then transfer the contentThe spiders then transfer the content
of your website to a giant database.of your website to a giant database.

15. Relevancy RankingRelevancy Ranking
When a search is performed, searchWhen a search is performed, search
engines tap this database toengines tap this database to
determine which website delivers thedetermine which website delivers the
most relevant information.most relevant information.

16. Example of a Search Query PerformedExample of a Search Query Performed

17. What are the factors that makes aWhat are the factors that makes a
website/webpage relevant?website/webpage relevant?
 On-Page OptimizationOn-Page Optimization
 Off-Page OptimizationOff-Page Optimization

18. On-Page OptimizationOn-Page Optimization
Relevancy factors that can be seenRelevancy factors that can be seen
from within the website/webpage.from within the website/webpage.

19. Off-Page OptimizationOff-Page Optimization
Relevancy factors that comes fromRelevancy factors that comes from
outside of your website/webpage.outside of your website/webpage.

20. On-Page OptimizationOn-Page Optimization
 Include your keyword in your DomainInclude your keyword in your Domain
Name (Keyword Domain Names)Name (Keyword Domain Names)
 Keyword DensityKeyword Density
 Title TagTitle Tag
 Meta TagsMeta Tags
 Webpage File NamingWebpage File Naming
 Robots Tag and robots.txt fileRobots Tag and robots.txt file
 Headline/Header Tags <h1></h1>...Headline/Header Tags <h1></h1>...
<h6></h6><h6></h6>
 Link/Hyperlink/Anchor Text - from withinLink/Hyperlink/Anchor Text - from within
 Images - alt/title attributeImages - alt/title attribute
 SitemapSitemap

21. Keyword Domain NamesKeyword Domain Names
What is a Keyword? Keywords areWhat is a Keyword? Keywords are
words of interestwords of interest that are used inthat are used in
search engines.search engines.
What is a Domain?What is a Domain? www.website.comwww.website.com
Keyword Domain Names - These areKeyword Domain Names - These are
domain names that contains adomain names that contains a
keyword in it.keyword in it.
www.detergentbar.comwww.detergentbar.com

22. Keyword DensityKeyword Density
Keyword density is the percentage ofKeyword density is the percentage of
times a keyword or phrase appearstimes a keyword or phrase appears
on a web page compared to the totalon a web page compared to the total
number of words on the page.number of words on the page.

23. Title TagTitle Tag
The <title> tag defines the title of theThe <title> tag defines the title of the
document.document.

25. Meta TagsMeta Tags
Metatags are HTML or XHTML elementsMetatags are HTML or XHTML elements
used to provideused to provide
structured metadata about a Web page.structured metadata about a Web page.

26. Commonly used Meta TagsCommonly used Meta Tags
 Title TagTitle Tag
<meta name="title" content=“Website Title"><meta name="title" content=“Website Title">
 Description TagDescription Tag
<meta name=“description" content=“Your Description"><meta name=“description" content=“Your Description">
 Keywords TagKeywords Tag
<meta name=“keywords" content=“keyword 1, keyword 2"><meta name=“keywords" content=“keyword 1, keyword 2">
 Robots TagRobots Tag
<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"><META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">

28. Webpage File NamingWebpage File Naming
 The filename should be relevant toThe filename should be relevant to
your target keyword.your target keyword.
 Don’t use spaces to separate words.Don’t use spaces to separate words.
 Use either hyphens or underscores,Use either hyphens or underscores,
but its more advisable to use thebut its more advisable to use the
former.former.
Example:Example:
 detergent-bar.htmldetergent-bar.html
 speed-detergent-bar.htmlspeed-detergent-bar.html

29. robots.txt Filerobots.txt File
 Robots.txt files are used to giveRobots.txt files are used to give
directions to a robot or search enginedirections to a robot or search engine
spider.spider.

30. Headline/Header TagsHeadline/Header Tags
The <h1> to <h6> tags are used to defineThe <h1> to <h6> tags are used to define
HTML headings.HTML headings.
For SEO – header tags indicates the level ofFor SEO – header tags indicates the level of
importance in a webpage.importance in a webpage.
<h1> being the highest and <h6> being<h1> being the highest and <h6> being
the lowestthe lowest

31. <h1>Detergent Bar</h1><h1>Detergent Bar</h1>
<h2>Tide Detergent</h2><h2>Tide Detergent</h2>

32. Link/Hyperlink/Anchor TextLink/Hyperlink/Anchor Text
Hyperlink –Hyperlink –
<a href=“http://www.website.com”>Link</a><a href=“http://www.website.com”>Link</a>
A hyperlink connects the currentA hyperlink connects the current
webpage to another webpage.webpage to another webpage.
Hyperlinks are used by SE spiders toHyperlinks are used by SE spiders to
crawl webpages.crawl webpages.

33. ImagesImages
<img src=“images/myimage.jpg”><img src=“images/myimage.jpg”>
Guidelines in Using ImagesGuidelines in Using Images
 Image filename must be relevantImage filename must be relevant
tide-detergent-bar.jpgtide-detergent-bar.jpg
 Alt AttributeAlt Attribute
alt=“Tide Detergent Bar”alt=“Tide Detergent Bar”
 Title AttributeTitle Attribute
title=“Tide Detergent Bar”title=“Tide Detergent Bar”

34. <img src=“images/tide-detergent-<img src=“images/tide-detergent-
bar.jpg” alt=“Tide Detergent Bar”bar.jpg” alt=“Tide Detergent Bar”
title=“This is a Tide Detergent Bar”>title=“This is a Tide Detergent Bar”>

35. SitemapsSitemaps
Sitemaps are an easy way forSitemaps are an easy way for
webmasters to inform search engineswebmasters to inform search engines
about pages on their sites that areabout pages on their sites that are
available for crawling.available for crawling.

36. Two Types of SitemapsTwo Types of Sitemaps
 XML Sitemap ( For Search EngineXML Sitemap ( For Search Engine
Spiders)Spiders)
 HTML Sitemap (For human readers)HTML Sitemap (For human readers)

37. Things we need to avoidThings we need to avoid
 Duplicate ContentsDuplicate Contents
 Keyword StuffingKeyword Stuffing
 Keyword dilutionKeyword dilution
 Hidden LinksHidden Links
 Use of FramesUse of Frames
 Invisible TextInvisible Text
 Single Pixel LinksSingle Pixel Links
 Link to a bad neighborhoodLink to a bad neighborhood
 Text GraphicsText Graphics
 Too much outbound linkToo much outbound link

38. Off-Page OptimizationOff-Page Optimization
 Inbound LinksInbound Links
 Click DensityClick Density
 Domain AgeDomain Age
 PagerankPagerank

39. Inbound LinksInbound Links
1.1. The anchor text must be keywordThe anchor text must be keyword
targeted or at least relevant.targeted or at least relevant.
2.2. Inbound links acts as a vote for theInbound links acts as a vote for the
webpage, so the more vote thewebpage, so the more vote the
higher ranking will be. But its nothigher ranking will be. But its not
always the case.always the case.
3.3. Inbound Link AttributesInbound Link Attributes

40. Inbound LinksInbound Links
1.1. Text Surrounding the LinkText Surrounding the Link
2.2. Authority of the Linking SiteAuthority of the Linking Site
3.3. TLD of the Linking Domain (.com,TLD of the Linking Domain (.com,
.co.uk, .com.ph, .ph).co.uk, .com.ph, .ph)

41. Click DensityClick Density
This factor is calculated byThis factor is calculated by
monitoring what links are actuallymonitoring what links are actually
followed in search engine results.followed in search engine results.

42. Domain AgeDomain Age
 ‘‘older’ domains hold more weightolder’ domains hold more weight
than ‘younger’ domains. Use whoisthan ‘younger’ domains. Use whois
to know the registry age of theto know the registry age of the
domain.domain.

43. PagerankPagerank
 PageRank is a numeric value thatPageRank is a numeric value that
represents how important a page isrepresents how important a page is
on the web.on the web.

44. Common Method of Building LinksCommon Method of Building Links
 Directory SubmissionDirectory Submission
 Article SubmissionArticle Submission
 Forum Link BuildingForum Link Building
(profile/signature)(profile/signature)
 Profile BacklinksProfile Backlinks
 Social BookmarkingSocial Bookmarking
 Blog CommentingBlog Commenting
 Link BaitingLink Baiting

45. Directory SubmissionDirectory Submission
Submit your page with a briefSubmit your page with a brief
summary and url to various linksummary and url to various link
directories.directories.

46. Article SubmissionArticle Submission
Articles consisting of content relatedArticles consisting of content related
to your page are posted into otherto your page are posted into other
article submission pages with yourarticle submission pages with your
link.link.

47. Forum Link BuildingForum Link Building
 Participate in forums andParticipate in forums and
discussions.discussions.
 Put a link in your forum profile.Put a link in your forum profile.
 Or put a link in your signature.Or put a link in your signature.

50. Profile BacklinksProfile Backlinks
Create a link with your targetCreate a link with your target
keyword on various websites thatkeyword on various websites that
provides profiles.provides profiles.

52. Social BookmarkingSocial Bookmarking
Submit your link with a briefSubmit your link with a brief
description, and include yourdescription, and include your
keywords in the title of thekeywords in the title of the
bookmark and in the tags.bookmark and in the tags.

54. Blog CommentingBlog Commenting
Leave a meaningful comment on aLeave a meaningful comment on a
relevant blog post with your link.relevant blog post with your link.

56. Link BaitingLink Baiting
Create a meaningful content thatCreate a meaningful content that
users will want to link that page.users will want to link that page.

58. Things we need to avoidThings we need to avoid
1.1. nofollow links - This is the type ofnofollow links - This is the type of
links which does not pass "linklinks which does not pass "link
juice".juice".
<a href=<a href=http://http://www.website.comwww.website.com rel=“nofollow”>link</a>rel=“nofollow”>link</a>
1.1. Don't make your links look like itsDon't make your links look like its
automatically made. Your need toautomatically made. Your need to
diversify the anchor texts that youdiversify the anchor texts that you
are using.are using.
2.2. Inconsistent Link VelocityInconsistent Link Velocity

59. Things we need to avoidThings we need to avoid
4.4. No Link DiversityNo Link Diversity
5.5. Avoid Javascript linksAvoid Javascript links
6.6. Links inside a html frameLinks inside a html frame

60. How to earn money through SEO?How to earn money through SEO?
There are number of ways that youThere are number of ways that you
can do to make money using SEO.can do to make money using SEO.

61.  Ad Publishing - Create a content andAd Publishing - Create a content and
attract visitors, then place an ad inattract visitors, then place an ad in
your page. (Google Adsense,your page. (Google Adsense,
Infolinks,AdBrite,etc.)Infolinks,AdBrite,etc.)
 Affiliate - Sell the product of othersAffiliate - Sell the product of others
and earn a commission.and earn a commission.
 Site Flipping - Develop a website,Site Flipping - Develop a website,
promote it, and then later sell it.promote it, and then later sell it.
 And many other.And many other.

62. That’s all folks!!That’s all folks!!