Digital Marketing , Content Management System , Website Design , Website Development , Social Media , HTML , Graphical User Interface

1. BY :
ROHIT AGARWAL (
IMM, Delhi)

2. WHAT IS CMS???
 CONTENT
MANAGEMENT
SYSTEM IS A SYSTEM
THAT SIMPLY
MANAGES CONTENT.
 TOO SIMPLE??????

3.  In order to define content management system, we need to look the
component it is made up of---
CONTENT
• TEXT
• IMAGE
• GRAPHICS
• DOCUMENTS
• RECORDS
• VIDEO
• SOUND
• Any type of
UNIT of digital
information.
• Anything that is likely to be stored and managed in
an electronic format

4. MANAGEMENT- PROCESS OF STORING CONTENT VIA RULES & PROCESS
SO THAT THE CONTENT IS DEEMED TO BE MANAGED WHERE IT IS
LOCATED.
SYSTEM-SOFTWARE OR A COMBINATION OF SOFTWARE THAT ALLOWS
THE EFFECTIVE AND EFFICIENT MANAGEMENT OF THE CONTENT.

5. VERY CONVENIENT
CONTROL &
MANAGE
DYNAMIC
SIMPLICITY&
FLEXIBILITY
USER-FRIENDLY
IMPROVE
COMMUNICATION

7.  Web software* use to create a beautiful website, blog, or app.
 Core software is built by hundred of community volunteers.*

8. BUT WHICH ONE IS REAL???

9.  Provide information about the usage of the software and the core software
for download.
 Include support forum, walk through & “how to tutorials”.
 However .org doesn’t provide free web hosting & charge between $7-15$
per month.
 .org also doesn’t give unlimited free space and users have to opt for a
premium option for that.
 Users can choose any plugin or theme whether free or paid or even upload
their own.

10.  Co-created by Matt Mullenweg and his company Automattic.
 Site is free forever, but users can also pay to upgrade their site to
achieve specific needs.
 Also includes auto spam protection, automatic backups, proven
security, and some WordPress.com plugins.

11.  It’s free and super easy to use.
 Your site will NOT be turned off because
someone decides that it is against their
terms of service.
 You can upload and use plugins & custom
themes.
 You are responsible for backups.
 You are responsible to prevent SPAM.
 Like any other website, you need a good
web hosting. This bits cost you money
 Focuses on hosting services.
 They can delete your site at any time
if they think it violates their Terms of
Service.
 Can choose among 200 themes, but can’t
upload your own.
 They make regular backups.
 It’s free for up to 3GB of space.
 Your “domain name” will sound
unprofessional.
WORDPRESS.ORG WORDPRESS.COM

12. GETTINGSTARTEDWITH
WORDPRESS

13. STEP 1
STEP 1

14. STEP 2
STEP 2

15. STEP 3
STEP 3

16. STEP 4
STEP 4

17. STEP 5
STEP 5

18. STEP 6
STEP 6

19. STEP 7
STEP 7

20. STEP 8
STEP 8

21. STEP 9
STEP 9

22. STEP 10
STEP 10

23. STEP 11

24. TOOLS & TECHNIQUES OF CMS
 DASHBOARD
 POSTS
 PAGES
 MEDIA
 APPREANCES
 SETTINGS
 PLUGINS
WIDGETS
MENU
CUSTOMISE
THEME

25. DASHBOARD
 A Dashboard is a virtual display of the most important
information needed to achieve.
 Or one or more objective which fits entirely or a single computer
screen so it can be monitored at a glance.

26. EXAMPLE:

27. POSTS
 Content entries listed in reverse chronological order.
 Option to organize your posts based on categories and tags.
 Posts encourage conversation.
 They have a built-in commenting feature that allows users to
comment on a particular topic.
 Posts can be found in the Archives, Categories, Recent Posts,
and other widgets.

28. EXAMPLE 1:

29. EXAMPLE 2:

30. EXAMPLE 3

31. EXAMPLE 4:

32. PAGES
 Pages are generally static & timeless.
 Pages are meant to be about page, privacy policy, legal
disclaimers, etc.
 There is no time and date tied to pages.
 Pages are not meant to be social in most cases thus does
not include social sharing buttons, or comments.
 Unlike posts, pages are hierarchical by nature. For
example, you can have subpages within a page.

33. EXAMPLE 1:

34. EXAMPLE 2:

35. EXAMPLE 3:

36. DASHBOARD MEDIA
 MEDIA is a tab in your Word Press admin sidebar which is used
to manage user uploads (images, audio, video, and other files).
 Under the Media menu, there are two screens.
1. Library that lists all the files in the media library. These files
can be edited and deleted from the library.
2. Add New, which allows users to upload files.

37. EXAMPLE 1

38. EXAMPLE 2

39. EXAMPLE 3

40. APPEARANCE

41. THEME
 Theme allows you to preview changes to your site before
publishing them.
 You can also navigate to different pages on your site to preview
them.

42. EXAMPLE 1:

43. EXAMPLE 2:

44. EXAMPLE 3:

45. CUSTOMISE

46. EXAMPLE 1

47. SITE IDENTITY
 This menu allows you to specify basic site information.
 Logo
 Site Title
 Tagline
 Display Site title and tagline
 Site Icon

48. EXAMPLE 1

49. COLORS & BACKGROUND

50. EXAMPLE 2

51. EXAMPLE 3

52. FONTS

53. EXAMPLE 1

54. HEADER IMAGE

55. EXAMPLE 2

56. EXAMPLE 3

57. EXAMPLE 4

58. EXAMPLE 5

59. WIDGETS
 Widget is a small block that performs a specific function.
 You can add these widgets in sidebars.
 Find widgets in Appearance<Widgets section in your WordPress
dashboard.
 Most WordPress themes are widget ready.
 Widgets in WordPress includes
1. Categories
2. Tag cloud
3. Navigation menu
4. Calendar
5. Search
6. Recent posts

60. EXAMPLE 1

61. EXAMPLE 2

62. MENU
 A WEBSITE NAVIGATION MENU IS THE PLACE ON
EACH PAGE WHERE LINKS TO OTHER PAGES ON
YOUR WEBSITE ARE DISPLAYED.

63. EXAMPLE 1

64. EXAMPLE 2

65. PLUGINS
 In computing, a plug-in is a software component that adds a
specific feature to an existing computer program.
 When a program supports plug-ins, it enables customization.
 The common examples are the plug-ins used in web browsers to
add new features such as search-engines, virus scanners.
 Well-known browser plug-ins include the Adobe Flash Player,

66. BUT….. 
 If you are using WordPress.com, then you cannot install
plugins.
 It is because WordPress.com has its limitations.
 In order to use plugins, you will need to use self-hosted
WordPress.org.

67. SETTINGS

68. GENERAL: THE FIELDS ON THIS SCREEN DETERMINE SOME OF
THE BASICS OF YOUR SITE SETUP

69. WRITING: THIS SCREEN HOLDS THE SETTINGS FOR
CONTENT SUBMITTED IN SEVERAL DIFFERENT WAYS

70. READING: THIS SCREEN CONTAINS THE SETTINGS THAT AFFECT THE DISPLAY
OF YOUR CONTENT. YOU CAN CHOOSE WHAT’S DISPLAYED ON THE FRONT
PAGE OF YOUR SITE.

71. DISCUSSION: THIS SCREEN PROVIDES MANY OPTIONS FOR CONTROLLING
THE MANAGEMENT AND DISPLAY OF COMMENTS AND LINKS TO YOUR
POSTS/PAGES.

72. MEDIA: YOU CAN SET MAXIMUM SIZES FOR IMAGES INSERTED INTO
YOUR WRITTEN CONTENT; YOU CAN ALSO INSERT AN IMAGE AS FULL
SIZE.

73. YOUR WELCOME!!!
