The document discusses a business concept focused on cash-and-carry catering to professional customers like hotels and restaurants rather than end consumers. It highlights challenges faced in India, such as regulatory hurdles, customer reluctance, and infrastructure issues, alongside competitors like Walmart and Tesco. Recommendations include facilitating transactions, partnering with locals, and educating stakeholders to improve the business ecosystem in India.

1. By : Tarun Negi (138)
Anurag Dahiya (109)
Rohit Agarwal (127)

3. Mission
 From professionals for professionals
 Business concept is targeted towards professional customers rather than end
consumers.
 The cash-and-carry concept is based around self-service and bulk buying.
 Serves to registered customers only (hotels, restaurants, caterers, traders)

4. Concept
METRO cash & carry
Traders / Hotels / Cafes / Small Businesses
Consumer / End User
Supplier / Manufacturer / Farmer

5. Own Brands at METRO

6. Problems facing in India
 It cannot directly purchase fruits & vegetables from farmers in most states.
 Customers are reluctant to shift from existing suppliers despite being assured
pricing advantages.
 Purchase of land for stores.
 Regulatory hurdles (licence delays)
 Poor infrastructure for transportation
 Lack of awareness among Indian consumers
 No cold storage facilities

7. Competitors
 Reliance Retail
 Walmart (US based)and Bharti Enterprises
 Carrefour (French retail giant)
 Sears (American retail chain)
 Tesco ( UK based)

9. Recommendations
 Transaction facilitator – provide infrastructure connecting buyers and sellers
 The lone wolf error – had no strategy to involve local partners preventing the
company from local knowledge, connections and relationships.
 Understand the political environment and work around the APMC act.
 Adjust the store format to reflect local needs and local real estate price constraints
 Build an ecosystem for its business in India by educating farmers and retailers and
improving government and public relations
 Communicate MCC value proposition to masses through media, lobbying etc

10. THANK YOU