This document provides an overview of advanced SEO technical strategies and best practices. It discusses optimizing page speed by cleaning up HTML code and compressing images. It also recommends testing page speed using tools like WebPageTest and GTMetrix. The document also covers checking header status codes, identifying and deleting zombie pages, fixing broken links, setting up the robots.txt file and XML sitemap, implementing canonicalization, pagination, hreflang, and structured data schemas including Microdata, RDFa, and JSON-LD. Implementing these technical SEO strategies can help improve a website's performance, accessibility to search engines, and overall search rankings.

1. Advanced SEO
Technical Things

2. ➔http://yoursite.com
➔https://yoursite.com
➔http://www.yoursite.com
➔https://www.yoursite.com
What we should have:
Version of Website

3. Mobile Friendly

4. Page Speed

5. ● Clean up your site’s HTML code
You can easily find problems with your code with PageSpeed Insights
Pro Tip: Don’t just analyze your homepage. Test 2-3 internal pages too, like: blog
posts, service pages, and category pages.
● Test Page Speed :
● WebPageTest.org
● GTMetrix
● Crunch your images
● https://kraken.io/
● https://tinypng.com/
Page Speed

6. ● 2XX
● 3XX
● 4XX
● 5XX
➔ However, there are certain discrepancies here too. Often a page does not exist and
should come back with a 404 Page Not Found but it returns 200.
➔ A header redirect of 301 should be used for moving a page or a site.
➔ The 302 redirect is a bad case resulting in loss of link juices.
➔ It is also important to check the 404-page redirect and resolve the issue creating 301
redirects or create the page that is missing.
Check Header Status

7. ➔ It is important to remember here that if the indexing is not happening, Google
crawler can’ create a cached version of your website.
Google Indexing & Cache of Pages

8. Most common types of Zombie Pages:
➔ Archive pages
➔ Category and tag pages (WordPress)
➔ Search result pages
➔ Old press releases
➔ Boilerplate content
➔ Thin content (<50 words)
Deleting Zombie Pages also makes the rest of this SEO audit MUCH easier. Fewer
pages=fewer problems
Find and Delete “Zombie Pages”

9. ➔ All the pages that show up here are broken links means that when you click on the link
it shows a 404 error instead of taking you to the concerned page.
➔ Presence of broken links can have a negative impression on the search engine and the
ranking.
How To Fix:
● Remove
● Replace
● Redirect
Broken Links Check

10. Custom 404 Page

11. ● Robots.txt File
● Robots Meta Tags
Robots.Txt Creation/Analysis

12. Site Map Creation

13. ● Don’t include paginated pages in the XML sitemap
XML Sitemap/Analysis

14. Canonicalization

15. Pagination Tag

16. ● Google recommends not using rel="canonical" across country or language versions of
your site. But you can use it within a country or language version.
Hreflang Tag

17. Accelerated Mobile Pages (AMP)

18. Structured Data

19. 1. Microdata
Structured Data: Schema

20. 1. Microdata
Structured Data: Schema

21. 2. RDFa
Structured Data: Schema

22. 3. JSON-LD
Structured Data: Schema

23. http://microformats.org/wiki/Main_Page
Structured Data: Microformats

24. Structured Data: Open Graph

25. Structured Data: Twitter Cards

26. Structured Data: Twitter Cards

27. Any Questions????