This document analyzes the SEO of a website called stsinks.com. It summarizes the current state of the website, identifying opportunities to optimize on-page factors like titles, descriptions and images. It also notes priorities like improving website speed, building quality backlinks, and increasing fresh content through blogging. The analysis finds the site is mobile friendly but could improve mobile speed. It provides metrics on backlinks, authority scores and page speed to help track progress.

1. 1
Stsinks.com
SEO Analysis

2. SEO Objective
2
• Brand Awareness
• Relevant User Traffic
• SERP Ranking
• Competitor Targeting

3. SEO Approach
3
• URL Factors
• On-Page Factors
• Off Page Factors
• Social Factors
• Contributing to optimal ranking solution

4. Current
Analysis

5. Current Website Analysis
5
Matrix Value
Domain
Domain Age 8 Years 3 Month 7 Days
Domain Creation 7/20/2010
Domain Expiration 7/20/2020
Domain Redirection Redirected on Non-www to WWW
Robots File Present
Sitemap html Not Present
Sitemap xml Present
Total Indexed Pages In
Google 1,970
Source Code
SERVER RESPONSE 200 OK
Flash Not Present
Google Analytics Present
Google Webmster Tool Not Present
Schema Tag Present
Call To Action Present
CSS Validation 2 Errors

6. Current Website Analysis
6
Matrix Value
Source Code
SERVER RESPONSE 200 OK
Flash Not Present
Google Analytics Present
Google Webmster Tool Not Present
Schema Tag Present
Call To Action Present
CSS Validation 2 Errors
Home Page
Title Tag
Present - 53 characters need to optimize with the
keywords
Description Tag Present - 72 characters. Will optimize it
ALT tag Present but need to optimize
Header (h1) Present but need to optimize
Header (h2) Present
URL
URL Canonicalization Present
Dynamic Parameter Not Present - All URLs are SEO friendly
Broken Links No Broken Links found
Homepage URL Proper

7. Current Website Analysis
7
Matrix Value
Technical
Issues
www & non www URL Redirected on Non-www to WWW
Custom 404 Page Present
Social
Blog Present - https://www.stsinks.com/blog/
Link to Twitter Present - https://twitter.com/stsinks
Link to Google Plus Not present
Link to Likedin
Present - https://www.linkedin.com/company/sts-
inks/
Link to YouTube
Present -
https://www.youtube.com/channel/UC_Irs50H_eH9f
umVoezX4mQ/videos
Link to Instagram Not Present
Link to Pintrest Not Present
Link to Facebook Present - https://www.facebook.com/stsinks
Page Speed
Score for Mobile 61 / 100
Score for Desktop 78 / 100
Mobile
Optimization
Mobile Friendly Test Mobile Friendly website
Mobile Speed Poor
Meta View Port Proper

8. Current Website Analysis
8
Matrix Value
MOZ Score
Domain Authority 32
Page Authority 37
Total Links 33,637
Referring Domain 350
Google Listing Maps and business Present
Google Cache Cache Date 27 Oct 2018 23:33:20 GMT
Service Pages Service Pages Present
Content Present

9. Mobile Friendly Test
9
Congratulation Your Website is mobile Friendly.

10. Mobile Speed Test
10
Page speed on Mobile is unavailable. We need to optimize the mobile version of the website.

11. Desktop Speed Test
11
Page speed on Desktop is slow. We will optimize the desktop version to improve website speed.

12. Duplicate Content Issue
12
We haven’t Found any major duplication issue.
Broken Link Issue
We haven’t found any broken links.

13. Backlink Analysis
13
33,637 Backlinks from 350 referring domains.
Below are few anchor text.
1) www.stsinks.com/
2) stsinks.com

14. Search Engine Friendly URLs
14
All the URLs are search engine friendly

15. Top Priorities
15
• Write Unique Title & description for each page which includes targeted keywords
• Add optimize H1 & H2 tag on the website
• Uploading simple sitemap. So that user can navigate properly and search engine can crawler all URLs.
• Optimize Images by adding Alt tag
• Optimizing Service pages to target some keywords
• Adding keyword rich home page content
• Uploading Website blog based on services and keywords. Search engine love to crawl fresh content also it will help
us to increase volume of the content.
• Will increase the website speed on mobile & desktop version of the website
• Making website search engine & user friendly.
• Uploading Google search console tool on the website, so that we can track sever related issue.
• Build quality backlinks from various sources like article linking, social bookmarking, social profile creation, local
citation, infographic creation, image submission etc.

16. 16
milestones
• Increase website visibility on Search Engine Result Pages for target
keywords
• Doing Brand Promotion through various off-page activities
• Improving website Brand Experience
• Improving website rankings
• Improving website traffic

17. Thank You