This document provides an analysis of the SEO objectives and current state of the Gopetfriendly.com website. It analyzes various on-page and off-page optimization factors, technical issues, and mobile friendliness. The analysis identifies priorities like optimizing titles, headers, images, content, and fixing broken links. It also provides metrics on backlinks, domain authority, and recommendations to improve rankings, visibility, and traffic.

1. 1
Gopetfriendly.com
SEO Analysis

2. SEO Objective
2
• Brand Awareness
• Relevant User Traffic
• SERP Ranking
• Competitor Targeting

3. SEO Approach
3
• URL Factors
• On-Page Factors
• Off Page Factors
• Social Factors
• Contributing to optimal ranking solution

4. Current
Analysis

5. Current Website Analysis
5
Matrix Value
Domain
Domain Age 10 Years 3 Month 7 Days
Domain Creation 7/18/2008
Domain Expiration 7/18/2019
Domain Redirection Redirected on Non-www to WWW
Robots File Present but need to optimized
Sitemap html Not Present
Sitemap xml Present but need to optimized
Total Indexed Pages In
Google 14,400
Source Code
SERVER RESPONSE 200 Ok
Flash Not Present
Google Analytics Not Present
Google Webmster Tool Not Present
Schema Tag Not Present
Call To Action Not Present
CSS Validation 4 Errors

6. Current Website Analysis
6
Matrix Value
Source Code
SERVER RESPONSE 200 Ok
Flash Not Present
Google Analytics Not Present
Google Webmster Tool Not Present
Schema Tag Not Present
Call To Action Not Present
CSS Validation 4 Errors
Home Page
Title Tag Present but need to optimized
Description Tag Present but need to optimized
ALT tag Present but will optimize
Header (h1) Present but will optimize with the keyword
Header (h2) Present but will optimize with the keyword
URL
URL Canonicalization Proper Canonical tag present
Dynamic Parameter Present
Broken Links 3 Broken links found
Homepage URL Proper

7. Current Website Analysis
7
Matrix Value
Technical
Issues
www & non www URL Open with WWW
Custom 404 Page Present
Social
Blog Present - https://blog.gopetfriendly.com/
Link to Twitter Present - https://twitter.com/GoPetFriendly
Link to Google Plus Present - https://plus.google.com/+Gopetfriendly
Link to Likedin
Present -
https://www.linkedin.com/company/gopetfriendly.co
m-llc/
Link to YouTube
Present -
https://www.youtube.com/channel/UCK8JOby4J8z
MS9HtY9MUUNw
Link to Instagram Present - https://www.instagram.com/goPetFriendly/
Link to Pintrest Present - https://in.pinterest.com/gopetfriendly/
Link to Facebook Present - https://www.facebook.com/GoPetFriendly
Page Speed
Score for Mobile 79 / 100
Score for Desktop 64 / 100
Mobile
Optimization
Mobile Friendly Test Present
Mobile Speed Good
Meta View Port Proper

8. Current Website Analysis
8
Matrix Value
MOZ Score
Domain Authority 44
Page Authority 47
Total Links 54580
Referring Domain 1,050
Google Listing Maps and business https://plus.google.com/+Gopetfriendly
Google Cache Cache Date 24th October
Service Pages Service Pages Content not present on inner pages
Content
581 Words on Home page but need to create
keyword based content

9. Mobile Friendly Test
9
Congratulation Your Website is mobile Friendly.

10. Mobile Speed Test
10
Page speed on Mobile is Fast. But we can optimize the mobile version. Below are 3 points we need to take care.

11. Desktop Speed Test
11
Page speed on Desktop is Average. Below are some points we need to take care to improve website speed.

12. Duplicate Content Issue
12
We haven’t find any duplication issue.

13. Broken Link Issue
13
3 broken links found. We will fix these issue by redirecting them on specific page of the website or home page of the
website

14. Backlink Analysis
14
55,115 Backlinks from 1,056 referring domains.
Below are few anchor text.
1) http://www.gopetfriendly.com/
2) Gopetfriendly
3) gopetfriendly.com

15. Search Engine Friendly URLs
15
Your website contain below unfriendly URLs, will make these URLs search engine friendly by changing the URLs
structures.

16. Top Priorities
16
• Write Unique Title & description for each page which includes targeted keywords
• Add optimize H1 & H2 tag on the website
• Uploading robots.txt file so that we can crawl our website or block bad search engines.
• Uploading XML sitemap so that Search engine will crawl our website
• Uploading simple sitemap. So that user can navigate properly and search engine can crawler all urls.
• Optimize Images by adding Alt tag
• Optimizing Service pages to target some keywords
• Adding keyword rich home page content
• Uploading Website blog based on services and keywords. Search engine love to crawl fresh content also it will help
us to increase volume of the content.
• Will fix the broken link issue.
• If possible will increase the website speed on mobile & desktop version of the website
• Uploading Google analytic code on the website, so that we can track the website traffic and goals.
• Making website search engine & user friendly.
• Uploading Google search console tool on the website, so that we can track sever related issue.
• Build quality backlinks from various sources like article linking, social bookmarking, social profile creation, local
citation, infographic creation, image submission etc.

17. 17
milestones
• Increase website visibility on Search Engine Result Pages for target
keywords
• Doing Brand Promotion through various off-page activities
• Improving website Brand Experience
• Improving website rankings
• Improving website traffic

18. Thank You