The document provides an executive summary and assessment of the technical and SEO status of the website http://www.altec.vic.edu.au. It identifies issues in on-page optimization, off-page links, and technical performance. A table outlines 33 tasks across these areas to improve visibility, along with timelines to complete each task. Key issues found include missing meta data, lack of social sharing, poor website speed, and absence of relevant keywords in on-page content and external links.

1. 1
Website status & SEO Assessment on
http://www.altec.vic.edu.au/
Dr Manzur Ashraf
manzur_bd@yahoo.com
EXECUTIVE SUMMARY
The status of technical and Search Engine Optimization (SEO) of the website http://www.altec.vic.edu.au is assessed considering three
parts: on-page (existing website), off-page (links pointing to the website) and technical web performances (speed, loading to different
media, etc).
Problems or issues are identified and a list of tasks with timeline has been proposed in this section (executive summary). Details of each
technical part will be discussed in Sections 1,2, and 3.
I have identified lists of technical errors in on-page optimization (Section 1), external links probably developed before pointing to the
website and evaluated key metrics (location, irrelevant keyword and anchor data while developing those external links bad or weak
links) which may influence the SEO of the present site (Section 2). Finally I have identified the poor web performance (marked only 47
out of 100 in PC version and 36/100 in mobile version of the website assessed from Google’s page speed tool) in Section 3.
Please note that I didn’t assess any competitive analysis (compare the metrics to the competitor websites). Information of competitor
websites, and keyword research in addition to the discussion with the administrative personnel are prerequisite for that assessment.

2. 2
TYPE OF WEBSITE
IMPROVEMENT
TASKS
CAN BE DONE BY
MANZUR?
LENGTH
OF TIME
TO
ACHIEVE
Mandatory
Continuation
required after
the timeline?
Mutual
work
(Advice
given)
ON PAGE OPTIMIZATION
On page meta optimization Yes 2 days
Social networking
optimization Yes 3 days
YES (weekly
recommended)
Google analytics & webmaster Yes 1 day
Fulfillment of W3 compliancy Yes 3 days
Keyword research and
competitive analysis Yes 3 days
YES (after every
3 months)
Optimization for printing Yes 4 days
Manzur can
advise the
technicality
to the
developer
(if needed)
Geo/Local optimization Yes 3 days
WEB PERFORMANCE
Plugin improvement Yes 2 days
Performance optimization Yes 4 days
OFF PAGE OPTIMIZATION
Link check and dis-avowing bad
links (withdrawal process) Yes 5 days
Rich link build & performance
evaluation Yes 3 days
YES (weekly
recommended)
Total 33 days
Figure 1 Tasks for website improvement for improved visibility and tentative timeline (I day equals to 8 hours)

3. 3
1. ON PAGE OPTIMIZATION
1 . On-page meta-optimization missing: Problems / issues are as follows:
a) ‘not found error’ exists.
b) Pages with 301 redirect found – needs to be fixed.
c) Pages with frames found (needs to be dealt with SEO friendly way)
d) W3C errors found (#1741)
e) Broken links (#36) found and too long URLs identified
f) Empty title tags (#65)
g) Duplicate titles (#5) identified.
h) Empty meta description (#239) identified
2. Social networking optimization is missing:
- This website does not appear to be associated with a Google+ page.
- Most of the popular networks & directory listings (Digg, Delicious, pinterest, StumbleUpon) absent
- We found 3 Tweets, 35 Facebook likes and 0 Google +1s for the 5 pages we tested. It is advisable to share of the content with social
media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type
of website, its target audience, and how long it has been in operation.
- LinkedIn is strongly recommended here.
3. Google analytics was not configured
1 Total number of occurrences

4. 4
4. No pages are W3C compliant. Because there are errors in the code, some web browsers may not be able to read this website corr ectly
and it may not always display correctly.
5. Pages are not optimized for printing.
6. TESTIMONIALS, BLOGS absent.
7. Keyword research and competitive analysis
6. The Keyword density clearly reveals (Figure 1: Tag clouds – the bigger the font-size, the higher density of that keyword in the site) no
keyword research was accomplished. Therefore, the frequently used query-keywords, which are being searched, by most of the
audiences are probably missed out (due to the absence of relevant keyword optimization in the site).

5. 5
Figure 2 Tag clouds of the site contents (clearly shows no keyword research conducted)
7. No Geo/local optimization was achieved.

6. 6
Site Audit: Summary
Indexing and crawlability
Pages with 4xx status code
6
Pages with 5xx status code
0
404 page set up correctly
Yes
robots.txt file
Yes
.xml sitemap
Yes
Pages restrictedfrom indexing
77
Redirects
Fixed www and non-www versions
Yes
Pages with 302 redirect
0
Pages with 301 redirect

7. 7
38
Pages with meta refresh
0
Pages with rel="canonical"
170
Links
Broken links
36
Pages with excessive number of links
174
Encoding and technical factors
Mobile friendly
-
Pages with duplicate rel="canonical"
0
Pages with Frames
2
Pages with W3C errors and warnings
174
Too big pages
55

8. 8
URLs
Dynamic URLs
0
Too long URLs
5
On-page
Empty title tags
65
Duplicate titles
5
Too long titles
9
Empty META description
239
Duplicate meta descriptions
0
Too long META description
0

9. 9
2. OFF PAGE OPTIMIZATION
A) Keywords linked from external sites: it is apparent that long tail keyword or more specific keywords are absent here.
# Keywords Title Density Anchor Text Density
1 www.altec.vic.edu.au 0.0% (0) 41.6% (15)
2 education 13.8% (5) 11.1% (4)
3 australian 11.1% (4) 11.1% (4)
4 http 0.0% (0) 11.1% (4)
5 training 19.4% (7) 11.1% (4)
6 learning 8.3% (3) 11.1% (4)
7 centre 8.3% (3) 8.3% (3)
8 altec 8.3% (3) 8.3% (3)
9 website 0.0% (0) 5.5% (2)
10 and 11.1% (4) 5.5% (2)
11 college 5.5% (2) 2.7% (1)
12 11 0.0% (0) 2.7% (1)
13 1 0.0% (0) 2.7% (1)
14 image005 0.0% (0) 2.7% (1)
15 anubhav 0.0% (0) 2.7% (1)
16 sharma 0.0% (0) 2.7% (1)
17 logo 0.0% (0) 2.7% (1)

10. 10
18 courses 2.7% (1) 2.7% (1)
19 image 0.0% (0) 2.7% (1)
20 studio 2.7% (1) 0.0% (0)
21 career 8.3% (3) 0.0% (0)
22 contracted 2.7% (1) 0.0% (0)
23 3000 2.7% (1) 0.0% (0)
24 vic 2.7% (1) 0.0% (0)
25 vocational 2.7% (1) 0.0% (0)
26 universities 8.3% (3) 0.0% (0)
27 bang 5.5% (2) 0.0% (0)
28 review 2.7% (1) 0.0% (0)
29 zealand 8.3% (3) 0.0% (0)
30 julianne 2.7% (1) 0.0% (0)
31 rls's 2.7% (1) 0.0% (0)
32 melbourne 22.2% (8) 0.0% (0)
33 victoria 5.5% (2) 0.0% (0)
34 in 8.3% (3) 0.0% (0)
35 pass 2.7% (1) 0.0% (0)
36 testing 5.5% (2) 0.0% (0)
37 switzerland 2.7% (1) 0.0% (0)
38 impact 2.7% (1) 0.0% (0)
39 australia 16.6% (6) 0.0% (0)
40 classroom 2.7% (1) 0.0% (0)
41 và 2.7% (1) 0.0% (0)
42 dịch 2.7% (1) 0.0% (0)
43 quality 2.7% (1) 0.0% (0)

11. 11
44 pvt 2.7% (1) 0.0% (0)
45 0 2.7% (1) 0.0% (0)
46 ever 2.7% (1) 0.0% (0)
47 rd 2.7% (1) 0.0% (0)
48 4 2.7% (1) 0.0% (0)
49 deals 2.7% (1) 0.0% (0)
50 hoc 2.7% (1) 0.0% (0)
51 thuật 2.7% (1) 0.0% (0)
52 study 2.7% (1) 0.0% (0)
53 be 2.7% (1) 0.0% (0)
54 các 5.5% (2) 0.0% (0)
55 city 2.7% (1) 0.0% (0)
56 students 5.5% (2) 0.0% (0)
57 global 2.7% (1) 0.0% (0)
58 examines 2.7% (1) 0.0% (0)
59 myob 2.7% (1) 0.0% (0)
60 representations 2.7% (1) 0.0% (0)
61 our 2.7% (1) 0.0% (0)
62 合作學院一覽表 2.7% (1) 0.0% (0)
63 partnerships 2.7% (1) 0.0% (0)
64 top 2.7% (1) 0.0% (0)
65 trường 5.5% (2) 0.0% (0)
66 công 2.7% (1) 0.0% (0)
67 vấn 2.7% (1) 0.0% (0)
68 policy 2.7% (1) 0.0% (0)
69 a 2.7% (1) 0.0% (0)

12. 12
70 st 2.7% (1) 0.0% (0)
71 đức 2.7% (1) 0.0% (0)
72 rto 2.7% (1) 0.0% (0)
73 people 2.7% (1) 0.0% (0)
74 dubai 2.7% (1) 0.0% (0)
75 singapore 2.7% (1) 0.0% (0)
76 board 5.5% (2) 0.0% (0)
77 indian 5.5% (2) 0.0% (0)
78 meic 2.7% (1) 0.0% (0)
79 usa 2.7% (1) 0.0% (0)
80 agent 2.7% (1) 0.0% (0)
81 ty 2.7% (1) 0.0% (0)
82 official 2.7% (1) 0.0% (0)
83 icb 5.5% (2) 0.0% (0)
84 accredited 2.7% (1) 0.0% (0)
85 blog 2.7% (1) 0.0% (0)
86 uc 2.7% (1) 0.0% (0)
87 research 2.7% (1) 0.0% (0)
88 anztb 5.5% (2) 0.0% (0)
89 du 5.5% (2) 0.0% (0)
90 rmit 2.7% (1) 0.0% (0)
91 reviews 2.7% (1) 0.0% (0)
92 discounts 2.7% (1) 0.0% (0)
93 uk 2.7% (1) 0.0% (0)
94 học 5.5% (2) 0.0% (0)
95 international 5.5% (2) 0.0% (0)

13. 13
96 new 8.3% (3) 0.0% (0)
97 read 2.7% (1) 0.0% (0)
98 rex 2.7% (1) 0.0% (0)
99 real 2.7% (1) 0.0% (0)
100 list 11.1% (4) 0.0% (0)
101 my 2.7% (1) 0.0% (0)
102 inner 2.7% (1) 0.0% (0)
103 canada 2.7% (1) 0.0% (0)
104 daily 2.7% (1) 0.0% (0)
105 việt 2.7% (1) 0.0% (0)
106 page 2.7% (1) 0.0% (0)
107 tư 2.7% (1) 0.0% (0)
108 livingsocial 2.7% (1) 0.0% (0)
109 student 2.7% (1) 0.0% (0)
110 university 2.7% (1) 0.0% (0)
111 germany 2.7% (1) 0.0% (0)
112 destination 2.7% (1) 0.0% (0)
113 for 5.5% (2) 0.0% (0)
114 nz 2.7% (1) 0.0% (0)
115 directory 2.7% (1) 0.0% (0)
116 life 2.7% (1) 0.0% (0)
117 can 2.7% (1) 0.0% (0)
118 574 2.7% (1) 0.0% (0)
119 organisations 2.7% (1) 0.0% (0)
120 of 5.5% (2) 0.0% (0)
121 ranked 2.7% (1) 0.0% (0)

14. 14
B) Anchor text density: It is apparent that the anchor texts are not linking to long tail keywords for improved SEO.
# Anchor Text %
1 www.altec.vic.edu.au 30.6% (11)
2 http://www.altec.vic.edu.au/ 5.6% (2)
3 website 5.6% (2)
4 altec (australian learning training education college) 2.8% (1)
5 anubhav sharma 2.8% (1)
6 australian learning training and education centre (altec) 2.8% (1)
7
australian learning training and education centre|australian
learning, training and education centre 2.8% (1)
122 anh 2.7% (1) 0.0% (0)
123 tafe 2.7% (1) 0.0% (0)
124 ltd 2.7% (1) 0.0% (0)
125 expo 8.3% (3) 0.0% (0)
126 kilda 2.7% (1) 0.0% (0)
127 on 5.5% (2) 0.0% (0)
128 sao 2.7% (1) 0.0% (0)
129 exhibitor 8.3% (3) 0.0% (0)
130 center 2.7% (1) 0.0% (0)
131 colleges 11.1% (4) 0.0% (0)
132 providers 2.7% (1) 0.0% (0)
133 ireland 2.7% (1) 0.0% (0)

15. 15
8 australian learning, training & education centre (altec) 2.8% (1)
9 http://www.altec.vic.edu.au 2.8% (1)
10 http://www.altec.vic.edu.au/courses 2.8% (1)
11 image 2.8% (1)
12 image005 1 2.8% (1)
13 logo_11 2.8% (1)
Comment so, keyword optiization was not achieved
C) Backlinks achieved from countries: It is apparent that only 36% of the links are generated from Australia. Due to the nature of
geographic validity, higher signal value (on % - say almost half backlinks from USA) from other countries clearly demonstrate the
artificial link building strategies to Google. It may be harmful from the SEO point of view.
# Country % Comment
1 USA 44.4% (16) BAD signal
2 Australia 36.1% (13)
It should be
higher
3 India 5.6% (2)
4 Singapore 5.6% (2)
5 Vietnam 5.6% (2)
6 France 2.8% (1)
D) Link-back from the site you are linking to:
# Links Back % Comment
1 TRUE 75.0% (27)

16. 16
2 FALSE 25.0% (9)
should be lower as
possible
3. WEB PERFORMANCE MEASUREMENTS
It is evident that some of the metrics of web performance are poor as demonstrated from the following tests.
Figure3 Performance assessed from pingdom (1)

17. 17
Figure4 Performance assessed from pingdom (2)

18. 18
Figure5 Performance assessed from Google(1)

19. 19
Figure6 Performance assessed from Google(2)