1. SEO
• SEO is the process of optimizing a website according search engine.
• It gives guidelines to make website search engine friendly and increase
website traffic.
2. SEO Purpose
• Increase website traffic
• Make website search engine friendly
• To make your website easily findable over the website increase the
visibility
• To scale up the number of leads from the website.
3. SEO Steps
• Keyword Search
• Keyword Selection
• Pages Selection for optimization process
• On page SEO Process
• Check SEO Score to Confirm pages are optimized properly or not.
• You will do SEO on the selected pages through Blogger.com
4. SEO – Two type
On Page SEO Off Page SEO
Process inside the
page
Process outside the
page
5. On page SEO – 9 Steps
1. SEO friendly URL - It should include your main focus keyword.
2. Page Title - It should start with main focus keyword
3. Page Description – It also means META description
4. META Keywords - It include your target keywords
5. Page Heading - Your webpage content should include <h1>,<h2>,<h3>,html
6. First Parah - Your first hundred words of first parah should include your main focus
keyword
7. Latent semantic analysis (LSI) keyword - Your webpage content parah should include LSI
keyword. E.g. SEO Keyword would have suggested keywords like SEO Services, SEO
Company, SEO Marketing SEO Wiki etc.
8. External Link – Your webpage should include 2 internal links and external links
E.g. <aherf = “SEO Friendly url html”
Title = “Main Focus keyword” anchor text </a>I
1. Image Optimization – Upload the image
6. Off Page SEO
Social Bookmarking
e.g. Reddit.com Article Submission
e.g. Hubppages.com
Social Media Posting
e.g. Facebook and
Likendin
Forum Signature e.g.
Quora.com
Blog Posting e.g.
Blogger.com and
Wordpress