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SEO Basics for Entrepreneur

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The Basics of SEO Every Entrepreneur Should Know for Their Startups to improve website ranking & visibility in search engines to generate more traffic on website.

Published in: Marketing

SEO Basics for Entrepreneur

  1. 1. SEO Basics by @AmitHPanchal
  2. 2. Search Engine Optimization • SEO is process to improve your website ranking in organic search results for increase visibility and quality traffic.
  3. 3. How Search Engine Works? • Indexing Process:
  4. 4. How Search Engine Works? • Searches:
  5. 5. Types of SEO
  6. 6. On Page Optimization • Keywords Research • Title & Meta Tags Optimization • Header Tags • Alt Tags & Title Tags • URL Optimization • Content Optimization
  7. 7. On Page Optimization • Keywords Research – High Search Volume – Low Competition – Long Tail Keywords • SEO • SEO Company in India – Select Primary & Secondary Keywords for Landing Page
  8. 8. On Page Optimization • Title Tags – 60 Characters – Use Keyword Phrases (Buy Organic Honey) – Unique Title for Each Page
  9. 9. On Page Optimization • Title Tags – Use Synonyms
  10. 10. On Page Optimization • Title Tags - Don’t Duplicate Title in H1 Tag - Don’t Use Stop Words - No Keyword Stuffing
  11. 11. On Page Optimization • Meta Description – 160 Characters – Targeted Keywords – Include Call-to-Action or Offer – Mobile Number
  12. 12. On Page Optimization • HTML Tags – Heading Tags (H1 to H6) – <h1>Main Heading</h1> – <h2>Secondary Heading 1</h2> – <h3>Sub-section of the secondary heading 1</h3> – <h2>Secondary Heading 2</h2> – <h3>Sub-section of the secondary heading 2</h3>
  13. 13. On Page Optimization • Alt Tag – <img src ="http://www.example.com/example.png" alt="Diesel Long Term Gunner Sneakers">
  14. 14. On Page Optimization • Image Title Tag – <img src=”image path” alt=”keyword rich alt tag” title=”keyword rich title tag”>
  15. 15. On Page Optimization • URL Optimization – Add Targeted Keywords in URLs – Use Canonical URLs – No Capital Letters – Use Hyphens
  16. 16. On Page Optimization • Content Optimization – Accurate Page Title – Length of Content – Interactions & Engagement – Call to Action
  17. 17. Off Page Optimization • Influencer Outreaching • Author Outreaching • Broken Link Building • Article Submission • Local Listing • Guest Blogging
  18. 18. Off Page Optimization • Influencer Outreaching – Find Influencers & Create List of Your Industry Experts.
  19. 19. Off Page Optimization • Influencer Outreaching – How to Find Influencers? • FollowerWonk.com • Klout.com • AllTop.com – How to engage with them? • Promote Their Content • Comment on Their Blog Posts
  20. 20. Off Page Optimization • Author Outreaching – Find Authors in Your Industry – Ask Them to Include Blog Link
  21. 21. Off Page Optimization • Broken Link Building
  22. 22. Broken Link Building
  23. 23. Off Page Optimization • Article Submission – Its Way to Promote Your Website & Links. – Higher Ranking – Multiple Links from the Same Article – Increase Referral Traffic
  24. 24. Off Page Optimization • Local Listing
  25. 25. Off Page Optimization • Benefits of Local Listing – Its Free! – Drive more traffic & new customers. – High Search Engine Results – Mobile Friendly – Include Special Offers & Coupons
  26. 26. Off Page Optimization • Guest Blogging – Writing & Publishing an Article for Other Well- Known Platform. – To Earn Links from Authority Blogs – To Drive more Traffic to Your Website or Blog – Community Building
  27. 27. SEO Do’s • Get Backlinks from Relevant Sites • Use Keywords in Your Titles, Meta Descriptions & Body Content • Become a Guest Blogger on Trusted & Reputable Websites • Learn from Your Competitors • Remove & Disavow Bad Links • Make Your Website Mobile Friendly
  28. 28. SEO Don’ts • Don’t Do Keywords Stuffing • Don’t Use Hidden Text or Links • Never Buy SEO Services From The ‘Offers’ You Get by Email. • Don’t Submit Your Website to over 1000 Search Engines. • Avoid Irrelevant Links • Don’t Build Backlinks only for Homepage.
  29. 29. Benefits of SEO • Increased Website Traffic • Return on Investment • Cost Effective • Increased Website Usability • Brand Awareness • Improve Search Engine Rankings
  30. 30. Thanks!

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