The document provides guidelines for departments at The Open University who want to run social media accounts. It explains that departments should contact the university's social media engagement team if they want to create accounts or share content on the university's corporate social media channels. The guidelines discuss why departments might want their own accounts, how to choose the right social media platforms, best practices for using different networks like Facebook, Twitter, LinkedIn, Instagram and YouTube, and tips for planning successful social media strategies.
Social and Digital Marketing for InspireCorpsJames Schmidt
This document provides recommendations for InspireCorps' digital marketing strategy from 2015-2016. It analyzes their current website and provides suggestions for improvement. It recommends establishing a presence on social media platforms like Facebook and LinkedIn in phase one, and YouTube and Google+ in phase two. Sample social media content is provided. It also outlines plans for social media engagement, monitoring, and management. Additional recommendations include improving the contact page, fixing issues with the website ribbon, and launching the online community learning site. The document provides a comprehensive digital marketing strategy for InspireCorps across multiple channels.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
The document discusses strategies for using social media for recruiting and marketing purposes. It provides guidance on developing a social media strategy including defining goals, target audiences, benchmarks and tracking metrics. It also outlines strategies and best practices for using key platforms like LinkedIn, Facebook, Google+, Twitter, and YouTube as recruiting and sourcing tools. The focus is on developing comprehensive social media strategies aligned with business objectives rather than isolated social posting.
What do political parties need to know about digital in 2016?Ben Guerin
Slides from Ben Guerin's digital workshop at the 2016 KAS Election Bridge Asia-Pacific in Colombo, Sri Lanka. The workshop included participants from more than 17 countries, including India, Cambodia, Kazakhstan, The Philippines, Mongolia, and co-hosts Germany and Sri Lanka.
The document provides tips and strategies for using social media effectively as a journalist, noting that social media can help connect with sources and readers, promote content, and find story ideas; it also discusses specific platforms like Twitter, Facebook, and livestreaming and how to develop a social media strategy and presence.
Social and Digital Marketing for InspireCorpsJames Schmidt
This document provides recommendations for InspireCorps' digital marketing strategy from 2015-2016. It analyzes their current website and provides suggestions for improvement. It recommends establishing a presence on social media platforms like Facebook and LinkedIn in phase one, and YouTube and Google+ in phase two. Sample social media content is provided. It also outlines plans for social media engagement, monitoring, and management. Additional recommendations include improving the contact page, fixing issues with the website ribbon, and launching the online community learning site. The document provides a comprehensive digital marketing strategy for InspireCorps across multiple channels.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
The document discusses strategies for using social media for recruiting and marketing purposes. It provides guidance on developing a social media strategy including defining goals, target audiences, benchmarks and tracking metrics. It also outlines strategies and best practices for using key platforms like LinkedIn, Facebook, Google+, Twitter, and YouTube as recruiting and sourcing tools. The focus is on developing comprehensive social media strategies aligned with business objectives rather than isolated social posting.
What do political parties need to know about digital in 2016?Ben Guerin
Slides from Ben Guerin's digital workshop at the 2016 KAS Election Bridge Asia-Pacific in Colombo, Sri Lanka. The workshop included participants from more than 17 countries, including India, Cambodia, Kazakhstan, The Philippines, Mongolia, and co-hosts Germany and Sri Lanka.
The document provides tips and strategies for using social media effectively as a journalist, noting that social media can help connect with sources and readers, promote content, and find story ideas; it also discusses specific platforms like Twitter, Facebook, and livestreaming and how to develop a social media strategy and presence.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
This document outlines Taco Bell's social media strategy for 2017. The objectives are to increase online presence and customer engagement through more engaging content and contests. Key strategies include increasing content output by 50% and hosting creative contests. Social roles define the director, manager, and coordinator. The plan also covers voice, tools, timing, policies, and response plans. Progress will be measured through website traffic, social metrics, and regular reporting.
The document discusses the benefits and uses of social media for businesses. It provides statistics on the top social media platforms and how much time companies should dedicate to each platform. The main benefits listed are generating business exposure, increasing traffic, and providing marketplace insight. The document also gives tips for success on key platforms like Facebook, Twitter, Google+, including posting engaging content, interacting with users, and maintaining branding.
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
How to use social media for lead generation in B2BNick Parker
This document provides an introduction to a course on using social media for lead generation. It discusses that all business decision makers use social media for work purposes and reviews key insights on how buyers use social media. The course aims to help marketers generate leads via social media and covers fundamentals like understanding the social buyer, using content for lead generation, and how to leverage different social channels like Facebook, Twitter, LinkedIn and more. It provides an 11 step process for social media lead generation and emphasizes the importance of visual content and mobile access.
Keep Britain Tidy is a campaign to reduce littering in the UK. The document discusses their strategy for using social media to raise their profile and engage people. They aim to spread their anti-littering message through social networks like Facebook, Twitter, YouTube and Flickr. They have found social media helps give them a voice to directly reach their target audience. Their strategy focuses on creating and sharing engaging content while listening to what interests their followers the most.
This document provides an overview of social media marketing. It discusses what social media is, the evolution and history of social media, and the current social media landscape. Key topics covered include the definition of social media, examples of different social media platforms, how social media has developed since 1997, current trends like the growth of video content and mobile usage, and how to choose the right social media channels for different types of businesses. The document also provides learning points on creating a social media strategy and measuring goals using social media metrics.
BrandVeda is a digital marketing startup based in Ahmedabad and Gandhinagar, India. It was founded to empower students and corporate professionals with knowledge of digital marketing. The company's faculty provide both theoretical and practical training, drawing from their 15 years of industry experience. In its three years of operation, BrandVeda has educated over 2,000 students and professionals through seminars and workshops. The company aims to develop specialists in digital marketing and prepare them for career success.
Social media marketing - Part 7 TwitterTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document provides tips and best practices for using Google+ for business purposes. It discusses creating a Google+ business page, including adding photos, information and regular posts. It also covers how to effectively use the page by keeping it complete and updated, using hashtags, and posting different types of content like photos, videos and text. The goal is to engage followers and increase interactions on the business page.
Social Media Marketing : Starbucks Middle EastBhrigu Sawhney
The document summarizes research on Starbucks' social media marketing strategies in the Middle East. It identifies 6 key factors that drive consumer engagement on social media pages: 1) influence of other customers, 2) user's participation, 3) brand affinity and social belongingness, 4) willingness to share experiences, 5) seeking help, and 6) timing of brand generated posts. Quantitative research including factor analysis and cluster analysis was used to identify these engagement factors and profile social media users.
Mollie Dobersek's social media brand plan aims to network in journalism and obtain a career as a news anchor or reporter. Her portfolio will showcase writing samples and videos to potential employers. She will maintain active social media profiles to build credibility and share her passion for the field. Her goals are to complete her degree, obtain internships, and further her education to outshine competition in broadcast journalism.
Hootsuite's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom within different fields of instruction.
Learn more at http://socialbusiness.hootsuite.com/higher-ed.html
During the 90-day program, professors and their students have free access to HootSuite University, HootSuite Pro, and detailed social media curricula.
The Social Media for Journalism curriculum will assist professors in teaching journalism students how to create and maintain a professional presence on social media, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc.
Students will learn to use social media to enhance their reporting, build their personal brand, and drive traffic to their stories.
The document discusses a study examining how leading UK technology companies use social media. It finds that while social media usage has grown, engagement remains low. Most companies use social networks primarily for one-way marketing rather than two-way engagement. Twitter sees the most engagement but only 14% of tweets on average are replies. The study also looks at social media integration on company websites and usage of different social networks.
This document discusses how companies can use social media for competitive intelligence by monitoring conversations about their industry, competitors, and brand. It provides examples of how companies like United Airlines and Dell have used social media to address customer complaints. The document then outlines specific tools and strategies for listening on social media platforms like Twitter, Facebook, LinkedIn, blogs and forums to gain insights into trends, customers and competitors. It emphasizes the importance of listening in order to effectively engage customers and identifies key metrics for measuring social media exposure, engagement, influence and sentiment, and lead generation.
The document discusses conducting a social media audit to measure a company's current social media practices, identify goals, and develop a strategy. It provides questions to consider in key areas like management support, platforms used, competition, metrics, systems for handling negative comments, and setting goals. Conducting an audit helps evaluate strengths, weaknesses, and whether goals are being met to guide future social media efforts. The free audit template available on the provided website can help measure these important areas.
This document outlines a marketing plan to increase alumni involvement with Leadership Washington County (LWC), a nonprofit leadership development organization. The plan proposes holding small fundraising events like a car wash and spaghetti dinner. It also recommends strengthening LWC's online presence through consistent social media updates and creating an alumni page on the website. The goal is to inspire greater volunteerism and donations from LWC's 214 alumni to support the organization's mission of developing leaders.
This document provides social media tips for startups. It discusses common questions startups have about social media, including which platforms to use and how to build a fan base. It emphasizes defining business goals and using social media to support those goals. Tips include thinking of social media as part of an overall strategy, choosing platforms and content based on goals, and regularly evaluating social media strategy. It also addresses engaging audiences, testing social ads, and tips for founder management of social accounts or hiring a manager. The document notes differences in Chinese social media and how brands adapt strategies there.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
This document outlines Taco Bell's social media strategy for 2017. The objectives are to increase online presence and customer engagement through more engaging content and contests. Key strategies include increasing content output by 50% and hosting creative contests. Social roles define the director, manager, and coordinator. The plan also covers voice, tools, timing, policies, and response plans. Progress will be measured through website traffic, social metrics, and regular reporting.
The document discusses the benefits and uses of social media for businesses. It provides statistics on the top social media platforms and how much time companies should dedicate to each platform. The main benefits listed are generating business exposure, increasing traffic, and providing marketplace insight. The document also gives tips for success on key platforms like Facebook, Twitter, Google+, including posting engaging content, interacting with users, and maintaining branding.
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
How to use social media for lead generation in B2BNick Parker
This document provides an introduction to a course on using social media for lead generation. It discusses that all business decision makers use social media for work purposes and reviews key insights on how buyers use social media. The course aims to help marketers generate leads via social media and covers fundamentals like understanding the social buyer, using content for lead generation, and how to leverage different social channels like Facebook, Twitter, LinkedIn and more. It provides an 11 step process for social media lead generation and emphasizes the importance of visual content and mobile access.
Keep Britain Tidy is a campaign to reduce littering in the UK. The document discusses their strategy for using social media to raise their profile and engage people. They aim to spread their anti-littering message through social networks like Facebook, Twitter, YouTube and Flickr. They have found social media helps give them a voice to directly reach their target audience. Their strategy focuses on creating and sharing engaging content while listening to what interests their followers the most.
This document provides an overview of social media marketing. It discusses what social media is, the evolution and history of social media, and the current social media landscape. Key topics covered include the definition of social media, examples of different social media platforms, how social media has developed since 1997, current trends like the growth of video content and mobile usage, and how to choose the right social media channels for different types of businesses. The document also provides learning points on creating a social media strategy and measuring goals using social media metrics.
BrandVeda is a digital marketing startup based in Ahmedabad and Gandhinagar, India. It was founded to empower students and corporate professionals with knowledge of digital marketing. The company's faculty provide both theoretical and practical training, drawing from their 15 years of industry experience. In its three years of operation, BrandVeda has educated over 2,000 students and professionals through seminars and workshops. The company aims to develop specialists in digital marketing and prepare them for career success.
Social media marketing - Part 7 TwitterTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document provides tips and best practices for using Google+ for business purposes. It discusses creating a Google+ business page, including adding photos, information and regular posts. It also covers how to effectively use the page by keeping it complete and updated, using hashtags, and posting different types of content like photos, videos and text. The goal is to engage followers and increase interactions on the business page.
Social Media Marketing : Starbucks Middle EastBhrigu Sawhney
The document summarizes research on Starbucks' social media marketing strategies in the Middle East. It identifies 6 key factors that drive consumer engagement on social media pages: 1) influence of other customers, 2) user's participation, 3) brand affinity and social belongingness, 4) willingness to share experiences, 5) seeking help, and 6) timing of brand generated posts. Quantitative research including factor analysis and cluster analysis was used to identify these engagement factors and profile social media users.
Mollie Dobersek's social media brand plan aims to network in journalism and obtain a career as a news anchor or reporter. Her portfolio will showcase writing samples and videos to potential employers. She will maintain active social media profiles to build credibility and share her passion for the field. Her goals are to complete her degree, obtain internships, and further her education to outshine competition in broadcast journalism.
Hootsuite's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom within different fields of instruction.
Learn more at http://socialbusiness.hootsuite.com/higher-ed.html
During the 90-day program, professors and their students have free access to HootSuite University, HootSuite Pro, and detailed social media curricula.
The Social Media for Journalism curriculum will assist professors in teaching journalism students how to create and maintain a professional presence on social media, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc.
Students will learn to use social media to enhance their reporting, build their personal brand, and drive traffic to their stories.
The document discusses a study examining how leading UK technology companies use social media. It finds that while social media usage has grown, engagement remains low. Most companies use social networks primarily for one-way marketing rather than two-way engagement. Twitter sees the most engagement but only 14% of tweets on average are replies. The study also looks at social media integration on company websites and usage of different social networks.
This document discusses how companies can use social media for competitive intelligence by monitoring conversations about their industry, competitors, and brand. It provides examples of how companies like United Airlines and Dell have used social media to address customer complaints. The document then outlines specific tools and strategies for listening on social media platforms like Twitter, Facebook, LinkedIn, blogs and forums to gain insights into trends, customers and competitors. It emphasizes the importance of listening in order to effectively engage customers and identifies key metrics for measuring social media exposure, engagement, influence and sentiment, and lead generation.
The document discusses conducting a social media audit to measure a company's current social media practices, identify goals, and develop a strategy. It provides questions to consider in key areas like management support, platforms used, competition, metrics, systems for handling negative comments, and setting goals. Conducting an audit helps evaluate strengths, weaknesses, and whether goals are being met to guide future social media efforts. The free audit template available on the provided website can help measure these important areas.
This document outlines a marketing plan to increase alumni involvement with Leadership Washington County (LWC), a nonprofit leadership development organization. The plan proposes holding small fundraising events like a car wash and spaghetti dinner. It also recommends strengthening LWC's online presence through consistent social media updates and creating an alumni page on the website. The goal is to inspire greater volunteerism and donations from LWC's 214 alumni to support the organization's mission of developing leaders.
This document provides social media tips for startups. It discusses common questions startups have about social media, including which platforms to use and how to build a fan base. It emphasizes defining business goals and using social media to support those goals. Tips include thinking of social media as part of an overall strategy, choosing platforms and content based on goals, and regularly evaluating social media strategy. It also addresses engaging audiences, testing social ads, and tips for founder management of social accounts or hiring a manager. The document notes differences in Chinese social media and how brands adapt strategies there.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Explore the major social media platforms and their marketing potential..pdfDigital Aacharya
Digital Aacharya aims to provide the best and most encouraging training to each graduating student and working professional that's a part of our institution. We will always be committed to helping them gain the chops and information they need to make a successful career.
Social media cheat sheet for businessesPrayukth K V
This document provides an introduction to using social media for business purposes. It outlines the most popular social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Google+, and YouTube. It also describes popular social media management tools like Hootsuite and Sprout Social. Finally, it provides a 10 step process for developing an effective social media marketing strategy including aligning goals, creating a content calendar, listening to audiences, and evaluating performance.
Learn Digital Marketing Courses in Chennai with 0 Interest EMI at Best Digital Marketing Training Institute. Assured Placement, Live Project & Paid Internship
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Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
The Dogs Trust charity started using Twitter and Facebook in 2008 and saw an increase of £100,000 in donations from those channels in the first year. Social media can help organizations connect with current and new customers, gain referrals, communicate instantly, promote events, and more. Common social media platforms include blogs, microblogs like Twitter, video and photo sharing sites, and social networks.
This document provides an overview of using social media for recruitment purposes. It discusses defining goals and metrics for social media strategies. It also covers setting up profiles on key platforms like Twitter, Facebook, LinkedIn and YouTube. Monitoring analytics and engaging with candidates on these channels is emphasized. Risks like crises are addressed, highlighting the need for social media policies and crisis management procedures. The document aims to demonstrate how an integrated social media approach can help attract top talent.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration.
Using twitter and facebook in extension programmingSteven Newman
This document discusses using social media tools like Twitter and Facebook for extension programming. It provides an overview of traditional extension models and how social networking allows tapping into a large "cognitive surplus" of online contributions. Examples are given of how social media impacted real-world events. The document then focuses on using specific platforms like Facebook, Twitter, and eXtension for extension work, including setting up pages and groups, analytics tools, and best practices.
Productive social media management tool for marketersIndazo
According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.https://www.indazo.com/blog/category/social-media/
Digital And Socila Media Marketing..pptxYasmine476
This document discusses leveraging social media for brand conversations and buzz. It provides 10 ways to do this, including posting consistently on relevant social media networks, optimizing content for each platform, engaging with followers, using influencer marketing, and analyzing results to optimize the strategy. The major social media platforms are also outlined, along with why social media has become so popular for connecting with others and finding new people.
The document discusses strategies for using various social media platforms for recruiting purposes. It outlines goals around driving traffic, engagement, and membership across LinkedIn, Facebook, Twitter, Google+, and YouTube. Benchmark metrics and tracking are suggested to measure success. An integrated approach across multiple platforms is advocated to identify passive candidates and source talent through communities.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
The document provides an overview of social media marketing for travel agencies. It discusses why agencies should engage in social media marketing and which social media sites are best. It outlines Funjet Vacations' strategy to help agencies grow through social media by acting as a lead generation resource and creating educational resources. The document also discusses best practices for social media use and the types of people needed to support social media efforts.
Similar to Department Social Media Guidelines (20)
Here is the full slide deck for our popular Facebook Advertising: Planning & Implementation webinar.
http://learning.teamtwobees.com/p/facebook-advertising-success/
Use this sheet to help you do your target audience research. From your research you should be able to create a clear Customer Profile. The more detailed you are, the easiest it will be to target them with relevant content on social media.
This document summarizes the main social networks, their target audiences, and how they are used. Facebook has the widest demographic reach but is averaging age 40. Twitter's audience is slightly younger at average age 39 and is more open, allowing easier discovery between users. LinkedIn focuses on professional networking and skews older as it targets working professionals. Instagram now has 400 million monthly users and focuses on photo sharing around interests and communities. Snapchat attracts a younger audience through authentic sharing of images and video between connections. YouTube is the second largest search engine and best for discovering video content with representation across all demographics.
This document provides information about alternative social networks such as Snapchat, Periscope, Instagram Stories, and Facebook Live. It describes the key features of each platform, such as how to set up a profile, share content, and engage with followers on Snapchat and how Periscope allows for live video streaming. The document advises readers to focus on the platforms where their audience spends time and to follow others first before creating content in order to understand what works well.
Slides from my presentation at the ICT for Education conference in Birmingham: Social Media In The Classroom
http://ictforeducation.co.uk/conference/24/?mode=schedule
Presentation from the recent Universities UK conference: Using digital innovation to enhance university marketing and communication
http://www.universitiesuk.ac.uk/events/Documents/DigitalMediaHE_brochure.pdf
How can schools capitalise on the social media and digital tools available to them? What makes a story shareable? Jennifer is here to help inspire you with tools you can use to get your story to the right people for the right reasons using social media.
The document discusses creative ways to promote schools and education organizations using social media platforms like Twitter, Facebook, YouTube, and Instagram. It emphasizes having a clear strategy that involves setting business goals, analyzing the target audience, and developing appropriate content. The strategy framework shown includes defining goals, analyzing effectiveness, identifying the target demographic, and creating a content plan.
This document provides guidance on developing a social media strategy for a school. It outlines key considerations such as opportunities to reach students and parents, as well as concerns around staff safety, child safety, cyberbullying, criticism, and resource constraints. The document advises analyzing past social media experiences, identifying training needs and expertise, forming an enthusiastic steering group, and addressing concerns while experimenting and having fun to get started with a social media presence.
This document provides an outline for creating a personal SEO plan. It includes sections to inventory an existing website, match goals to functionality, analyze keywords and pages, track referrals, compare online and offline conversions, plan for directories and links. The plan aims to prioritize organizational goals and optimize elements like copy, headlines, and links to improve search engine optimization.
This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
The document provides guidance on creating and sharing video content through various online platforms to engage stakeholders and spread messages. It outlines techniques for developing video content with clear goals in mind, optimizing videos for search engines and sharing across multiple platforms, and strategies for tracking engagement and managing community feedback. The document also includes tips for storyboarding ideas, choosing the right video sharing platform, using hashtags and keywords, and running video competitions to generate audience involvement.
Slides from this weeks Guardian Media Academy Social Media for Business seminar.
Includes advice on:
- Creating your own digital media strategy
- Using different platforms like LinkedIn, Facebook, Twitter, YouTube etc
- Content Strategy
- Troubleshooting
- Social Media Guidelines and Policy
Useful links:
http://econsultancy.com/uk
This document discusses strategies for using digital tools and social media platforms to engage a global audience. It provides statistics on Facebook, Instagram, and Pinterest user growth. It then offers tips for organizations on developing goals for social media use, experimenting with different content types and platforms, monitoring metrics and engagement, and continually evaluating and improving social media strategy. Troubleshooting poor engagement and developing social media guidelines are also addressed.
More from TwoBees: Digital Media Training & Consultancy (20)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
1. For staff who run accounts representing
a non academic department within The
Open University
January 2018
Department Social
Media Guidelines
2. 04/01/2018
Don’t be daunted by the terms. We have created a number of resources and support
materials to help you get to grips with all aspects of social media. If you have any
questions or require one to one support on social media usage, please contact our
social media engagement team in Communications on social-media@open.ac.uk
If you have content which you think is appropriate for the corporate OU social media
channels, please let the team know well in advance. There is further guidance in this
document to help you tailor your content for each social network and therefore
maximise the opportunity to be shared by the corporate channels.
[REPLACE WITH LOGO / LINKS]
Facebook, twitter, Linkedin, Instagram, YouTube
DEPARTMENT SOCIAL
MEDIA GUIDELINES
For staff who run accounts representing a
department within The Open University
4. 04/01/2018
WHY DO WE NEED
DEPARTMENT GUIDELINES?
It’s important that we have guidelines to help staff get the most out of social media while
maintaining quality and standards. Social media may be free but your time isn’t and building a
strong, engaged community on any social network will require a significant investment of time and
resource – It is not an activity which can be successfully delivered “on the side”.
These guidelines are the perfect partner to the training resources and support on our updated
Social Media Toolkit.
There are already strict guidelines for using The Open University brand [LINK TO PAGE ON
SMTK]. It’s important that we extend these quality controls to our activity on social media.
These guidelines are not designed to stop you using social media for your department but to
ensure you get the most value out of the time and resource you’re investing.
5. 04/01/2018
• Reach a more specific audience for their message that is too ‘niche’ for the corporate OU
social media channels or has a totally different audience
• Showcase work happening within their department that is relevant to the wider university
population and highlight available resources
• Give staff a platform to talk in more detail about their specialist areas to students and
colleagues
[INSERT IMAGE WITH QUOTES ON THIS SLIDE]
WHY WOULD WE WANT TO
USE SOCIAL MEDIA?
Here are some of the reasons university departments
are currently active on social networks
6. 04/01/2018
WHY WE WANT YOU TO
USE SOCIAL MEDIA
The corporate Open University social media channels would love to showcase all the great work
coming from each of the university departments, and endeavour to do so at every opportunity.
However, sometimes things happen unexpectedly which mean they have to focus on a policy
announcement or communications issue and put a hold on any other news and updates.
This empowers each department to be able to create and manage their own communities where
appropriate, as well as work with the corporate channels to reach a wider audience when
required. It is also worth noting that social media might not always be the best channel for your
message.
Fundamentally, social media works best when people engage with each other. By departments
and individuals being more active, we can share each other’s messages and ensure that we reach
the widest, appropriate audience possible.
What are the benefits to The OU?
7. 04/01/2018
DO WE NEED AN
ACCOUNT?
There are strict guidelines for official university
accounts. Make sure you are working within them.
Before creating an account, fill out the request form on the Social Media Toolkit homepage. In
preparation, go through these questions:
1. Why do you want to start an account? What would you like to achieve with it?
2. Could working with the corporate Open University social media channels achieve the same
outcome?
3. How much time do you have to dedicate to running your social media accounts? For example,
to run a successful Twitter account takes a minimum of 10 hours per week, every week.
4. Who is your target audience and do you have content which they will find valuable?
When you complete the questionnaire, someone from the social media engagement team will be in
touch to discuss next steps.
The Open University marketing department have strict brand guidelines. It is important that any
official accounts created for use by your department adhere to these. If you have a specific brand
query, please email Marketing at brand-enquiries@open.ac.uk
9. 04/01/2018
WHAT IS SOCIAL MEDIA?
Social media is the collective term for websites and
applications that enable users to create and share
content or participate in social networking.
Social networking refers to activities which take
place within an online network where people are
joined by a common interest. For example: Friends
and family sharing pictures on Facebook or users
finding and following accounts that interest them on
twitter.
Social Media Guidelines: Staff
11. 04/01/2018
Organic - In social media terms we use ‘organic’ to refer to any activity that we don’t
spend money on. Organic activity is at the whim of any algorithm a social
network uses. For example, Facebook hides most of the organic status
updates that companies post. If you want to ensure your followers see
your content, you need to make sure they ‘engage’.
Engagement – This is any action a follower takes on your status update. These include
clicking on links, liking a post, adding a comment or sharing the update
with your own followers.
Hashtag – On twitter and Instagram, hashtags are a way of organising any status
updates which use the same #tag. For example, if you search
#UKEducation on twitter or Instagram, you will see a page of the most
recent status updates that have included #UKEducation in their text. They
are used as a way for a community to identify themselves. You will find
more on hashtags in our best practice section.
PPC or Paid content – This is anything that has been promoted by an organisation to a specific
target audience. The company will either pay per click on a link (PPC) or
pay for visibility (reach).
*Please visit The Social Media Toolkit for more comprehensive jargon buster resources
JARGON BUSTER
Get to know your social media terminology
12. 04/01/2018
FACEBOOK
Facebook is by far the largest social network with 2 billion active users
every month worldwide. It is predominantly used for networking with
friends and family as well as getting news and updates from publishers
and brands that you like.
Managing a Facebook Page is a big commitment where gaining followers
and organic reach for your posts is challenging and time consuming. On
average, only 4% or less of your followers will ever see your updates
organically (without having to pay to promote to your followers). In order
to maximise that, you need to be consistently optimising your activity to
get your followers to respond. There are resources on the Social Media
Toolkit which will help you to do this.
The corporate OU Facebook Page does have the ability to target specific
audiences so if you cannot commit to posting at least three quality
posts per week for the long term, perhaps working directly with the
social media engagement team on an ad hoc basis would be more
beneficial.
13. 04/01/2018
TWITTER
Twitter is much smaller than Facebook in terms of users with only 328
million monthly active users. However, Twitter is much more widely used
for networking outside of one’s immediate friend circle.
The culture of Twitter is to seek out users who have the same interests as
you and connect. Twitter makes this easier by the use of hashtags to
search for relevant interesting topics. For our purposes, Twitter is also by
far the most popular social network in the academic space, making it a
core focus for The Open University.
Twitter makes it very easy to follow and listen to interesting accounts
while you decide exactly what you want to get out of the network.
14. 04/01/2018
LINKEDIN
As the professional network, LinkedIn carries far less risk of online trolling
and makes managing your reputation much simpler. With 106 million
monthly active users it is even smaller than Twitter. This isn’t surprising
as LinkedIn is for professionals who are serious about networking within
their industry. You can use LinkedIn’s own search to find out how many of
your target audience are using LinkedIn.
LinkedIn won’t be the best place to network as a department, but
members of staff will benefit from having up to date profiles. Journalists
and event organisers looking for experts will use LinkedIn as a database
and we want them to be able to find you!
15. 04/01/2018
INSTAGRAM
With 700 million monthly active users, Instagram is twice the size of
Twitter.
Work with the corporate account if you would like to use Instagram as a
social media channel. Submit your images to social-media@open.ac.uk
If you’re unsure about style and sizing visit the Social Media Toolkit.
16. 04/01/2018
YOUTUBE
YouTube is the second largest search engine and popular videos will turn
up in search results where appropriate. With over one billion users
worldwide, YouTube reaches one third of all internet users worldwide.
The Open University has an established YouTube channel where they
can upload your video content. By using the same channel, you will
maximise the chances of users seeing your videos as ‘recommended’
after watching other OU content.
It is also worth noting that you should not share YouTube videos on
Facebook and where possible Twitter. You will get more reach for your
video if you upload it directly to the social network you are posting to.
See best practice for guidance on video standards.
18. 04/01/2018
ACCOUNT BASICS
If you have been approved to use The Open University brand for your
department social media channel, there are some naming and biography
conventions you need to be compliant with. If you are unsure about any
of these things, please email social-media@open.ac.uk
Naming conventions
Twitter: Account username -
ie.
Facebook: Page name -
Page username -
ie.
23. 04/01/2018
SOCIAL MEDIA FOR
LISTENING
You can find all kinds of people and organisations on social media,
especially Twitter. By setting up an account and simply following others
you will learn a lot about the culture of a network, how best to conduct
yourself and avoid mistakes and faux pas.
With Twitter you can create lists to focus on different groups of people at
a time. Follow some of The Open University’s own lists on Twitter to get a
feel for how these work. To create your own visit the Social Media Toolkit
for simple instructions.
24. 04/01/2018
WHEN AND WHAT TO
SHARE
Listening will help to shape your thoughts on what is best to share with
your audience. It takes a bit of confidence to share things for the first time
so build up slowly:
• On Twitter or Facebook you can start by re-sharing relevant content
from the corporate OU accounts
• Talk to the social media team about the type of content you have
available and how best to showcase it
Timing is also very important when it comes to success on social media.
It will take a bit of practice to find out the days and times that work best
with your audience but you can get started by scheduling the following:
• Twitter – 3 updates per day (working towards 6)
• Facebook – 3 updates per week (working towards daily posts)
• LinkedIn – 3 updates per week
25. 04/01/2018
TONE OF VOICE
It’s important that The Open University brand tone of voice is represented across all public social
media accounts. Luckily, the official tone is well suited to social media communication:
Be open - We’re not for the few, we’re for anyone. So we use everyday words that
everyone can relate to.
Be trustworthy and authentic. Inspire with real quotes and stories.
Be warm - We’re engaging and encouraging. We talk to people as very different
individuals.
Be personal. Say ‘you’ and ‘we’. Use we’ll’ and ‘we’re’. Avoid jargon.
Be positive - Share a view of the world that is confident and brave. Stand tall, have a
point of view, be precise. And get to the point – make every word count.
Be dynamic - This is the future of learning – we’re changing lives and changing society.
Be forward-looking and innovative. Write with energy. Vary sentence
length. Have lots of white space.
If you have any questions about the brand guidelines on tone of voice, contact Marketing on brand-enquiries@open.ac.uk
26. 04/01/2018
PASSWORDS & SHARING
INFORMATION
The safest form of password you can use to protect your accounts from
being hacked is using 3 separate words that would never be used
together in a sentence. For example:
Tiger Nappies Bookshelf
Some platforms will force you to use numbers, capitals and symbols so
it’s also useful to have a tool which saves all your logins for you. One we
would recommend is LastPass but you could also use the password
saving function within your browser. Chrome, Firefox, Safari and Edge all
have secure password saving options.
Keep accounts secure by changing your passwords regularly.
27. 04/01/2018
USEFUL TOOLS FOR YOU
One of the best ways to keep you consistently active on a social network is to schedule
updates throughout the week. If multiple staff members are working together on social
media content scheduling, please make sure you use the same scheduler so that you
can easily view each others work. This is especially useful if you are promoting an
event or something you’re currently working on. If you want to build your reputation for
sharing useful content for your community a tool like Feedly or Flipboard could help you
find interesting things to schedule and share.
For more advice and instructions, visit our Social Media Toolkit. Contact the social
media engagement team in Communications if you need access to training on Social
Sign In or any other related software on social-media@open.ac.uk
29. 04/01/2018
HASHTAGS
Hashtags are used across a number of social networks apart from
Facebook. While you will occasionally see them on Facebook they don’t
serve any real purpose, unless you are representing a brand.
Hashtags were invented for Twitter and it’s where you see them being
used most for community conversations. They enable you to search for
very specific topics and events that are happening by essentially labelling
every tweet about that topic with a hashtag. You can of course also
search for keywords on Twitter but hashtags enable you to be more
specific by grouping words together as a handy filter. Try to stick to one
hashtag per tweet if you can but you’ll get away with two. More than that
and you lose the flow of your status update and risk looking like a spam
account.
Instagram users share the greatest amount of hashtags and it’s not
unusual to see as many as 10 used in one post. This is to enable
interested parties to more easily find you and follow you.
30. 04/01/2018
FACEBOOK BEST
PRACTICE
To succeed on Facebook, followers are not enough. You have to make
sure that your followers engage with your content regularly and
consistently. The algorithm Facebook uses to decide what goes into user
newsfeeds means that followers who never engage will no longer see your
updates.
Scheduling your updates will make a big difference as it sends a signal to
Facebook that you are consistently active and therefore your followers will
get value.
Check your Facebook Page Insights regularly so that you can get a feel
for the content that works best for you. As a general rule video content
gets the most reach organically (without paying to advertise), followed by
images and galleries. However, your audience may react differently so
always test.
It is very important that you do not set up a ‘personal’ account as an
organisation. Make sure any department activity on Facebook is coming
from an official Facebook Page. If you have questions about how that
works, testing or any other aspect of running your FB Page, please
contact the social media engagement team on social-media@open.ac.uk
31. 04/01/2018
TWITTER BEST
PRACTICE
Listen first.
Learn the hashtags that your community use to talk to each other and
use it to feed your content planning. Follow active users from this
listening exercise to form a strong, relevant base for your Twitter activity.
You don’t have to follow accounts back when they follow you. Be
discerning and protective of your timeline. Don’t be tempted to follow
people just to get them to follow you back, it will make Twitter less useful
over time.
Click the heart symbol on tweets to support accounts you are trying to
engage with, retweet them if you feel like your followers would benefit
from seeing them.
It’s fine to reach out to people you don’t know on Twitter and start
conversations but remember, always ask yourself: what would you say if
you were in a room with this person?
Include the @OpenUniversity handle in your tweets when you’re at an
event etc to help the corporate channels share your content where
relevant.
32. 04/01/2018
YOUTUBE BEST
PRACTICE
To ensure the best response to your video on YouTube, we recommend the
following:
• Record in landscape. This uses all the visual space available to you
when you upload your clip to YouTube and is especially important for
mobile viewers
• Make sure you have the best possible audio (even when recording on a
mobile phone) by using a lapel microphone
• Think about the lighting. Can we clearly see the subject of your video?
• Use a tripod when recording to ensure the camera is steady throughout
If you don’t have access to equipment, email social-media@open.ac.uk to
discuss available options.
Finally – make it easy for the social media engagement team (SMET) to draw
attention to your video on YouTube by giving them a detailed description of
the content as well as any keywords you think people would use to search.
It’s helpful if you come with a video title in mind but if you are not sure when
to start, list the keywords and the SMET can help.
Visit The Social Media Toolkit for more advice on recording quality video for
social media.
33. 04/01/2018
WORK WITH OUR
CORPORATE SOCIAL
MEDIA ACCOUNTS
Make it easy for the corporate Open University social media channels to
share your updates to a wider audience. As they have strict brand
guidelines and quality control, you will make it easier for The OU to share
your content by keeping things high quality:
• Use the correct size of images for the social network
• Don’t share vertical videos, always record in landscape
• Use high quality images. Visit Social Media Toolkit for further
guidance on images
• Use relevant site links in your status updates and include people’s
Twitter handles where appropriate
• Give The OU social media team as much notice as possible if you
want them to help draw attention to something you’re sharing
34. 04/01/2018
MITIGATE THE RISKS
The best way to avoid making a mistake on any social network is to listen
first. Make sure you understand the culture of the platform by following and
listening and learning from others.
Don’t:
• Say something on social media that you wouldn’t say in person, in public
• Say anything that would bring The Open University into disrepute
• Use social media after a few too many drinks!
If you make a mistake, own up to it. Delete and apologise. Reach out to The
Open University press and social media teams if you need support. Don’t be
embarrassed or worried, it happens and they can help.
If you become aware of a communications crisis happening with the corporate
account, please leave it to the social media engagement team to respond.
Rest assured, they will be dealing with the issue. If you are concerned
something has been missed, email social-media@open.ac.uk
You can contact the press team by email at press-office@open.ac.uk
35. 04/01/2018
Trolling is when someone who sets out deliberately to create conflicts and
generate an emotional reaction. This is done using a number of methods
like:
• Pulling the conversation off topic with something so inflammatory,
people can’t help but respond (top tip – don’t)
• Deliberately misunderstanding the original discussion in order to pull
the conversation in a direction more favourable to them and their
arguments – again with the purpose of getting an emotional reaction
• Targeting keywords and people who they know they want to attack
and/or derail their agenda
This is not to say that everyone who disagrees is a troll. What makes it
trolling is the purpose of the interaction. Trolls do not want to have a
discourse, they want to derail. Often they don’t even care about the
outcome, the desired outcome for them is anger and upset from those
they target.
TROLLING
What to look out for and how to respond.
36. 04/01/2018
If you find yourself the victim of trolling or the target of extreme negativity
online, you can get support from the social media engagement team by
emailing social-media@open.ac.uk
You can also do the following:
• Monitor your own response to trolls – do not feed their agenda!
• Report abuse directly to the social network
• Keep screen shots of any abusive messages as evidence. In the most
extreme cases, you may want to get the police involved
• Look at the accounts posting trolling comments – how many followers
do they have? Are they a part of your community or simply showing
up to sow discord? A lot of this behaviour can be safely ignored and
they will move along to the next target
TROLLING
What to look out for and how to respond.
37. 04/01/2018
BE CAREFUL BUT…
HAVE FUN!
While there are risks involved with being on a social network, there are
many, many benefits and lots of enjoyment to be had!
If you look at the corporate account, you will see that the higher
education community are open to vibrant conversations and engage
enthusiastically with The Open University and what we stand for.
We want you to enjoy the time you spend engaging on social media and
get the most out of it. Here are a few of the things we’ve learned that help
us do that:
• Get into conversations! Social media enables you to talk to a wide
variety of people globally about topics important to them and you
• Share and retweet updates from people you value, it shows them
you appreciate their work and will help you build relationships
• Use visual content to catch people’s attention and help you to tell
your story in the best way possible
38. 04/01/2018
NEXT STEPS
• If in doubt, contact the social media engagement team for support
and guidance
• The Social Media Toolkit has a wealth of training resources and
examples for you to draw upon
• If you’re just getting started, listen first.
• Talk to colleagues about social media, how they’re using it and what
they get out of it
• Ask yourself what you would like to achieve. Social media is not
always the best available option
Social media engagement team email social-media@open.ac.uk
Visit the Social Media Toolkit for FAQs