Selling success with Twitter: The FoundationBigCommerce
People who follow you on Twitter are 72% more likely to purchase and 86% more likely to recommend you if their friends are recommending you as well. (Twitter Blog) Those kind of numbers could dramatically impact the success of your store, but in order to make it happen, you need to build the right foundation and take the right actions in Twitter.
In this first part of our educational series with Twitter, we share what this foundation is and what you have to do to build it for yourself, plus offer examples of e-commerce businesses who have used Twitter to grow.
Knowing your customers on Twitter and what they want
Setting goals you can reach and getting results
Attracting and keeping customers
How to spot events and relationships and use them to grow followers and sales
About the presenters:
Anne Mercogliano (@akmercog) leads the integrated marketing efforts for Twitter's SMB ads platform. Her mission is to educate and empower all businesses to find success on Twitter. Prior to this role she was a business and brand strategy consultant for businesses ranging from small start-ups to the top of the Fortune 500 list. Anne has an MBA with a concentration in Strategy and Decision sciences from Duke University's Fuqua School of Business and her BA from Mount Holyoke College.
Heidi Tobias Wong (@htoby) combines over 17 years of experience in traditional, digital and social media marketing with a diverse education and technical background. This unique blend enables her to identify, design and implement strategic marketing solutions for e-commerce SMBs. In her role as Senior Manager of Distance Learning at Bigcommerce (@bigcommerce), Heidi facilitates webinars and workshops focused on helping SMBs incorporate the most beneficial, yet cost-effective technology into their platforms and marketing plans.
Here is the full slide deck for our popular Facebook Advertising: Planning & Implementation webinar.
http://learning.teamtwobees.com/p/facebook-advertising-success/
Use this sheet to help you do your target audience research. From your research you should be able to create a clear Customer Profile. The more detailed you are, the easiest it will be to target them with relevant content on social media.
Selling success with Twitter: The FoundationBigCommerce
People who follow you on Twitter are 72% more likely to purchase and 86% more likely to recommend you if their friends are recommending you as well. (Twitter Blog) Those kind of numbers could dramatically impact the success of your store, but in order to make it happen, you need to build the right foundation and take the right actions in Twitter.
In this first part of our educational series with Twitter, we share what this foundation is and what you have to do to build it for yourself, plus offer examples of e-commerce businesses who have used Twitter to grow.
Knowing your customers on Twitter and what they want
Setting goals you can reach and getting results
Attracting and keeping customers
How to spot events and relationships and use them to grow followers and sales
About the presenters:
Anne Mercogliano (@akmercog) leads the integrated marketing efforts for Twitter's SMB ads platform. Her mission is to educate and empower all businesses to find success on Twitter. Prior to this role she was a business and brand strategy consultant for businesses ranging from small start-ups to the top of the Fortune 500 list. Anne has an MBA with a concentration in Strategy and Decision sciences from Duke University's Fuqua School of Business and her BA from Mount Holyoke College.
Heidi Tobias Wong (@htoby) combines over 17 years of experience in traditional, digital and social media marketing with a diverse education and technical background. This unique blend enables her to identify, design and implement strategic marketing solutions for e-commerce SMBs. In her role as Senior Manager of Distance Learning at Bigcommerce (@bigcommerce), Heidi facilitates webinars and workshops focused on helping SMBs incorporate the most beneficial, yet cost-effective technology into their platforms and marketing plans.
Here is the full slide deck for our popular Facebook Advertising: Planning & Implementation webinar.
http://learning.teamtwobees.com/p/facebook-advertising-success/
Use this sheet to help you do your target audience research. From your research you should be able to create a clear Customer Profile. The more detailed you are, the easiest it will be to target them with relevant content on social media.
Simple break down of all the main social networks, their personality, tone and audience. Perfect for helping your colleagues to understand social networks better and how you can use them for your business.
Beyond the big 3 social networks. This presentation is from a webinar delivered by TwoBees to #LearningHive members.
These slides explain how to use Snapchat, Instagram Stories, Periscope and Facebook Live.
Slides from my presentation at the ICT for Education conference in Birmingham: Social Media In The Classroom
http://ictforeducation.co.uk/conference/24/?mode=schedule
Presentation from the recent Universities UK conference: Using digital innovation to enhance university marketing and communication
http://www.universitiesuk.ac.uk/events/Documents/DigitalMediaHE_brochure.pdf
How can schools capitalise on the social media and digital tools available to them? What makes a story shareable? Jennifer is here to help inspire you with tools you can use to get your story to the right people for the right reasons using social media.
Slides from this weeks Guardian Media Academy Social Media for Business seminar.
Includes advice on:
- Creating your own digital media strategy
- Using different platforms like LinkedIn, Facebook, Twitter, YouTube etc
- Content Strategy
- Troubleshooting
- Social Media Guidelines and Policy
Useful links:
http://econsultancy.com/uk
Simple break down of all the main social networks, their personality, tone and audience. Perfect for helping your colleagues to understand social networks better and how you can use them for your business.
Beyond the big 3 social networks. This presentation is from a webinar delivered by TwoBees to #LearningHive members.
These slides explain how to use Snapchat, Instagram Stories, Periscope and Facebook Live.
Slides from my presentation at the ICT for Education conference in Birmingham: Social Media In The Classroom
http://ictforeducation.co.uk/conference/24/?mode=schedule
Presentation from the recent Universities UK conference: Using digital innovation to enhance university marketing and communication
http://www.universitiesuk.ac.uk/events/Documents/DigitalMediaHE_brochure.pdf
How can schools capitalise on the social media and digital tools available to them? What makes a story shareable? Jennifer is here to help inspire you with tools you can use to get your story to the right people for the right reasons using social media.
Slides from this weeks Guardian Media Academy Social Media for Business seminar.
Includes advice on:
- Creating your own digital media strategy
- Using different platforms like LinkedIn, Facebook, Twitter, YouTube etc
- Content Strategy
- Troubleshooting
- Social Media Guidelines and Policy
Useful links:
http://econsultancy.com/uk