SlideShare a Scribd company logo
ALTERNATIVE
SOCIAL NETWORKS
ALTERNATIVE SOCIAL NETWORKS
➤ What do they do?
➤ Why should I use them?
➤ Who is watching?
➤ How can I make it manageable?
SNAPCHATThe Lowdown
➤ Set up your profile
➤ Find friends
➤ Know who’s following
you
➤ Share your username
➤ Take a picture or
video
➤ Add text
➤ Draw / add filter
➤ Use facial filters!
➤ Share to stories /
snaps
➤ Follow people for
their stories
➤ Check out what
publishers are
offering
➤ Share with a small
group or individual
PERISCOPE
Live video
➤ Follow & lurk to learn
what works
➤ Zoom in on the map
and see what’s going
on across the world
➤ Share and use
Periscope to answer
your customer’s
questions!
INSTAGRAM
STORIES
What’s different?
➤ Stories are transient
and don’t gain likes
➤ Your brand will stay
at the top whenever
your followers come
into Instagram
➤ It’s a more intimate
way of sharing with
your Instagram
audience
FACEBOOK
LIVE
Go where your audience are
➤ Facebook’s algorithm
is much more
forgiving of video
(esp live video)
➤ Great way to run
Q&A sessions
➤ Build consistency
with your audience
WHAT NEXT?
➤ Where are your audience spending time?
➤ Do you have the resource to build
consistency on any of these platforms?
➤ Are you already following (lurking)?

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