At Melbourne SEO meetup I shared several tactics which are working in 2019 for traffic growth from SEO & content sources. These strategies will work for any business looking to scale organic traffic.

2. 8 Common
Technical
SEO Issues
We See
Areas I will
discuss tonight…
Content
Assets &
Landing
Pages
Link
Acquisition
& Outreach
Other
Growth
Areas

3. 8 Common Technical SEO Issues We See:

4. 1. Poorly Formatted Schema Markup

5. 2. Test 100’s of website pages for speed issues - batchspeed.com

6. Squoosh.app – downsize images

7. Builtwith.com – Find non-used scripts on your website and remove them

8. 3. META Keywords used at scale can be spammy

9. 4. Missing Meta Description or Titles on key internal pages

10. 5. Broken internal links. You need to go over these one by one and
fix the pages internally.

11. 6. Issues with canonical tags

12. 7. Legacy link acquisition can also cause a concern. Further analysis of the link
profile is usually needed for new clients on Ahrefs and Majestic.

13. 8. I would recommend companies schedule weekly crawls of your
website using Sitebulb or Screaming Frog.
If you want to learn more about technical SEO we wrote a 6,000
word guide on the topic -
https://prosperitymedia.com.au/definitive-technical-seo-checklist-for-brands/

14. Content Assets & Landing Pages

15. Use the tool for keyword research – Clearscope.io

16. Looking at competitors rankings – Clearscope.io

17. Key landing page analysis shows further with additional context added
on a landing page level – Clearscope.io

18. https://blog.hubspot.com/marketing/skyscraper-technique-drive-
traffic

19. Growth from
Skyscraper
Content
Assets.
We made 6
skyscraper
assets.
Growth from
50k Ahrefs
to 244k
Ahrefs.
Skyscraper Technique

20. 10,000 word
article highly
researched
and on topic.
Multiple
versions
targeting
relevant
customer
content.
Skyscraper Technique

21. Statistics Content Assets – 17,000 links to asset

22. Seasonal Content no matter what niche you are in

23. News Jacking Content Asset Donald Trump – 3,140 links

24. In depth guides – 330 links

25. VS. Landing Pages – Driving Thousands of Visitors

26. Comparison Content
mccrindle.com.au/insights/blog/sydney-vs-melbourne-rivalry-infographic/

27. longtailux.com – longtail landing page solution.

28. Link Acquisition & Outreach

29. Question? Who gets better results males or females for outreach?

30. James Agate – Email Study
https://moz.com/blog/putting-guest-post-outreach-
theories-to-the-test-with-some-real-world-data
Male vs. Female emails, what is more
effective?

31. James Agate – Email Study
https://moz.com/blog/putting-guest-post-outreach-
theories-to-the-test-with-some-real-world-data
In-house vs. Agency Email what is more
effective?

32. Facebook About Us section + Hunter.io

33. Always check your email deliverability if you are going to send pitches.
www.mail-tester.com

34. Always ensure you follow up.
12 million email study Backlinko.
https://backlinko.com/email-outreach-study

35. Week days are important for email outreach, not weekends.
12 million email study Backlinko.
https://backlinko.com/email-outreach-study

36. 10am is the best time to send an email, in the target site’s OWN time zone.
Mailchimp email study.
https://mailchimp.com/resources/insights-from-mailchimps-send-time-
optimization-system/

37. Creative Outreach Emails
- lemlist.com

38. So much better than
random outreach emails
which are not relevant at
all. And land straight in
spam.

39. $1,500, $2,000 for a AVERAGE guest post =(
SEOs need to start thinking like PR’s.

40. Offer Student Discount
Common question -
How do I acquire
.EDU OR .GOV links?

41. Offer Staff Discount

42. A strategy Real Insurance has used is by building gym equipment in local
council areas. This gym equipment was linked to a micro site which
acquired government links. This campaign secured several .GOV links for
the site.

43. Use a tool like Tenon.io and say this link on your page is
not accessible but our link is. You need the right Hook.
Government websites won’t act unless they have to.

44. Quote from friend in USA with well known agency – “We’ve seen a few link
penalties involving scholarship links.”

45. Reverse Image lookup who is stealing your content on
Ahrefs.com

46. Use reverse image search on Google.

47. Example for CBA 163 links to Twitter.
Look at who is linking to your social media accounts.
Ask for links back to your company website.

48. Other Growth Areas

49. Hands up who has installed Bing Webmaster Tools in Australia?

51. Both clients we work with in
the Australian market
generated over 10,000
visitors a month from organic
search via Bing.

52. Cameo.com + Kevin O’leary
Cost $700 to make a custom
custom call out video by Kevin.
Kevin.
Used it in advertising and
remarketing + April fools.

54. 2.9k Claps on content asset.
Medium.com

55. Ahrefs + Quora.com

56. Many
websites are
using emojis
in SERPS.
Some stick,
some do not.

57. Many
websites are
using emojis
in SERPS.
Some stick,
some do not.

58. To wrap things up….remember good SEO can take
months or years to achieve growth. But it can pay off
in a HUGE way.

59. Key points from tonight –
- Get Technical SEO right from the start and monitor it on an ongoing
basis.
- Get the right Landing pages + Content Assets in order for SEO growth.
- Ensure you know the right time to send emails.
- Look for link acquisition wins.
- Look for Growth wins, but ensure you focus on overall strategy.

60. Level 2 20 Hutchinson Street,
Surry Hills NSW