Patti Fousek's #SEOMOz #Mozcation Presentation. How to survive if your site was hit by Panda, Penguin, or any other SEO Apocalypse.

1. Pandas, Penguins, and Zombies.
How to Survive an SEO Apocalypse
Image Credits: Panda: Blue Glass; Penguin: Linda Welch; Zombie: Ari Abraham

2. Who the heck is Patti Fousek?
Patti Fousek, President
patti@cmsearchmarketing.com
www.twitter.com/PattiFousek
www.cmsearchmarketing.com
SEO Social Media
Paid Search Content Strategies

3. Patti Fousek is…
• 11 Year SEO Veteran
• Owner of Inbound
Marketing agency in South
Berwick Maine
• Does agility and Dock Dogs
with Aspen, aka, The Nerdy
Dog
• Local social media & SEO
speaker
• Launching Dog & People
fitness programs on the
Seacoast in 2013
• The Nerdy Dog
(www.thenerdydog.com)

4. Hundreds of Google Updates per Year
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P en Venice
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http://www.seomoz.org/google-algorithm-change

5. Panda & Penguin in a Nutshell

6. Affected sites look something like this

7. Site hit by Panda 2.0
Panda 2.0
April 11, 2011
Compare all Google update dates to your analytics
http://www.seomoz.org/google-algorithm-change#view-all

8. Organic Search Traffic Comparison to Previous Month
Panda #20 & EMD Penguin #3. 10/6/12
9/27/12

9. Open Site Explorer and Majestic SEO

10. Links from Spammy Giveaway Sites

11. What Now, Wise One?
Image source: shutterstock.com

12. Conduct a Site Audit Based on Panda/Penguin Factors

13. Bouncy, Bounce . . .
Bounce Rate Demystified: http://blog.kissmetrics.com/bounce-rate/

14. Top Heavy . . .
Danny Sullivan Rocks:
http://searchengineland.com/too-many-ads-above-the-fold-now-penalized-by-googles-pag

15. Thin Content Anyone?
Dr. Pete Rocks: Fat Pandas and Thin Content
http://www.seomoz.org/blog/fat-pandas-and-thin-content

16. Which is the original?
Use http://www.copyscape.com/ to find duplicate content
How to fix: http
://www.webseoanalytics.com/blog/duplicate-content-how-to-solve-the-problem/

17. Link Spam
Brian D. Hawkins Rocks: http://hotblogtips.com/link-building-spammers
Image credit: Brian D. Hawkins

18. All Other SEO Factors
Periodic Table of SEO: http://searchengineland.com/seotable

19. Make Happy Pandas and Penguins
Fix Duplicate Content
Fix Duplicate Content
- -Rewrite; Rel Canonical; 301
Rewrite; Rel Canonical; 301
Remove Unnecessary
Remove Unnecessary
Content from Search
Content from Search
- -Webmaster Tools: Remove
Webmaster Tools: Remove
URL; Robots.txt
URL; Robots.txt
Beef up Thin Content
Beef up Thin Content
Remove Spammy links
Remove Spammy links
with Disavow Links Tool
with Disavow Links Tool
Change exact match
Change exact match
anchor text links to Brand
anchor text links to Brand
anchor or LSI (latent
anchor or LSI (latent
semantic indexing)
semantic indexing)
How to remove pages from Google:
http://searchengineland.com/removing-pages-from-google-53086
Disavow tool: http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-
links.html

20. The Next Google Algorithm Update
Me Want Fresh
Content!
Learn from These Guys
Learn from These Guys
Companies that get it: http://www.hubspot.com/ ; http://mashable.com/;
http://www.zappos.com/;

21. How do we avoid these?

22. Build Upon the Foundation…
SEOmoz is a great resource for all things SEO.

23. Increase CTR . . .
Rel Author
Schema Markup
Responsive Design
Always refer to Google! http://www.google.com/webmasters/

24. Stop Creating This . . .

25. Start creating this . . .

26. Thank You!
Patti Fousek, President
CreativeMind Search Marketing
www.cmsearchmarketing.com
www.twitter.com/PattiFousek