The document discusses search engine optimization (SEO) and key strategies for improving a website's visibility in search engine results. It explains that SEO involves making small changes to a website to help it naturally appear higher in search results. Some important SEO techniques mentioned include optimizing domain names, keywords, meta tags and linking strategies. The document also outlines the major search engines and their respective market shares, with Google being the largest.

1. SEO
(Search Engine Optimization)
Present By: khyati

2. What is SEO
 By using SEO you can get your website, products business or
online service get first page on the search engine.
 SEO Making small change to your website that might help it
naturally show up in people’s search results.

3. There are many search engine
in market
 Google
 Yahoo
 Bing
 Ask
 Yandex

4. Importance of SEO
 90% online user use search engine to find product and info.
 Your website will consultancy feature on page one of the
search result for team that best describe your business.
 Natural search receives 250% more traffic than paid search.
 1st page of search engine result get alters 80% clicks.
 If your website not found within top 30 result (page 1, 2 and
3) no one will find it.

5. Benefit of SEO
 Get more customers to your website ,Business or any
products.
 Brand visibility.
 Site popularity
 Quality sales lead.
 Activity buyers
 Increase your profile against your competitors.

6. Search engine market share
64% Google
16% Yahoo
14% Bing
6% other

7. How do search engines work?
 Crawling – Where Content is Discovered
 Indexing – Where it is Analyze and Stored in Huge
Databases
 Retrieval – Where user query fetches a list of relevant pages

8. Key internet market strategy
 Search Engine Optimization(SEO).
 No cost per click.
Organic: Results based on content and keyword
relevancy(as per algorithm).
 Search Engine Marketing(SEM)
 Cost per click
 Paid placement
Google ad words
Yahoo! Search marketing
 Social Media Optimization(SMO)
Face book , Twitter , LinkedIn, MySpace, Dig etc.

11. What Google see ?
 URL
 Title
 Description
 Keyword
 Size
 Text
 Meta tag
 Link

12. SEO Techniques
 Domain name and strategies.
 Linking strategies
 keywords
 Title tags
 Meta tags and description tags
 Alt tags
 Submit your website SEs for indexing
 Avoid black hat techniques
 Submit your site map to se.
 Update your site regularly.

13. URL Submission
 Google : https://www.google.com/addurl/
 Yahoo: https://siteexplorer.search.yahoo.com/submit/
 Bing : https://www.bing.com/docs/aspx/
Now a day many online tools are there by
using that we can submit site to many search
engine in single click

14. Google SEO Tools
 Google ad words
 Google webmaster tools
 Google analytics.

15. Google ad words

16. Google webmaster tools

17. Google analytics.

18. Use social networking site for get
more customer to your business
 Face book
 Google plus
 MySpace
 Twitter
 YouTube
 LinkedIn
 Digg
 Flicker

20. Any Questions

21. www.idealcrm.co.in
khyati@idealcrm.co.in