This document discusses search engine optimization (SEO) and how to optimize websites for organic search engine rankings. It covers on-page SEO techniques like keyword research, optimizing title tags and meta descriptions, as well as off-page SEO techniques like link building through guest posting, directory submissions, and question and answer platforms. It also discusses how to measure SEO performance metrics and evaluate website health.
Seo presentation ! BATRA COMPUTER CENTREjatin batra
Are you searching for SEO Training in Ambala? Now your search ends here.... BATRA COMPUTER CENTRE offers you the best SEO Training in Ambala. We also offers you many other courses like, Basic Computer Course Training , Training in C & C++,Training in Web Designing , Training in Web Development ,Training in SEO and many more.....
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
Seo presentation ! BATRA COMPUTER CENTREjatin batra
Are you searching for SEO Training in Ambala? Now your search ends here.... BATRA COMPUTER CENTRE offers you the best SEO Training in Ambala. We also offers you many other courses like, Basic Computer Course Training , Training in C & C++,Training in Web Designing , Training in Web Development ,Training in SEO and many more.....
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
This is a sample of my SEO work, its an indepeth report like more in sites on what you website will look like.
You can reach out to me via legiit.com.
Get your in depth audit SEO Report, high quality report with 20% off Use the code: legiit off.https://bit.ly/3Jpbqrf Other Now with the Link
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
This is a sample of my SEO work, its an indepeth report like more in sites on what you website will look like.
You can reach out to me via legiit.com.
Get your in depth audit SEO Report, high quality report with 20% off Use the code: legiit off.https://bit.ly/3Jpbqrf Other Now with the Link
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
A PDF document describing digital marketing typically provides an informative and structured overview of various aspects related to the practice of digital marketing. This document may vary in length and depth depending on its intended audience and purpose, but it generally covers key concepts, strategies, and tactics employed in the digital marketing realm.
Digital marketing is a multifaceted field that encompasses various online strategies and tactics to promote products, services, brands, or ideas to a target audience through digital channels. It leverages the internet and electronic devices to connect with potential customers, build brand awareness, drive website traffic, and ultimately, achieve specific business goals.
1. Explain what is off-page optimization? Briefly explain about the different methods.
2. Why is Content Optimization important?
3. Is Mobile Optimization important for On-Page SEO?
4. What is Link Building, and How does it impact Off-Page SEO?
5. Explain Black Hat, Grey hat, and White hat SEO Techniques in Off-Page Optimization?
6. What is Technical SEO, and how does it differ from on-page and off-page SEO?
7. Discuss key factors to consider when optimizing your website for mobile and desktop.
8. Describe the use of 301 and 302 redirection on SEO and how are they used?
9. What are the common issues related to duplicate content, and how can they be resolved for SEO benefits?
10. What role do Keywords play in On-Page Optimization?
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Search Engine Optimization – Introduction to SEO, On-Page and Off-Page Optimization, Role of
Keywords in SEO, Organic vs Non-Organic SEO, Blogging as marketing strategy, Types of Blogs
Navigating the Digital Landscape: Innovative Strategies for Success
Set the stage by highlighting the evolving nature of the digital landscape and its impact on businesses.
Emphasize the importance of a robust digital marketing strategy in today's competitive market.
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
For more information, go to www.spectrumdigitalinfocom.com
This all-inclusive guide for beginners will cover everything you need to know about SEO ( Search Engine Optimisation )Easily Learn local, On-page, and Off-page SEO.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Learn what types of links you should take care of to reach higher positions on SERP in 2022.
We tell more about internal, outbound links, and backlinks.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
1. SEO
SEO STANDS FOR SEARCH ENGINE OPTIMIZATION. SEO is done to
improvise and increase the quality, quantity of website traffic and
improvising the visibility of the website through organic way.
SEO is important for bringing the relevant traffic to your website as
organic search results is more reliable than the paid advertisements
in the long term.
2. SEO types
SEO is of two types ON PAGE SEO and OFF PAGE SEO
On page SEO – Finding the keywords and grouping them with similar content. It
basically the practice of optimizing the web pages so that it could get rank to get
the relevant traffic to website .
The content should be user friendly and easy to understand for both the user and
the crawler. Starting with the keyword research using different tools such as
keyword planner, word tracker, which allow you to find the better or relevant
keywords to the topic. Find the keywords with the higher search volume and low
competency.
The content should be unique and not be copied as it may be penalized by Google
which may affects the ranking of the page. Keyword stuffing should be avoided.
There should be one primary keyword which should be used in heading and
secondary keywords in the description which should be relevant and makes
meaning in the sentences.
The keyword density should be between 1-3 according to the content.
3. Auto generated content should be avoided as it tends to low quality content
and you can easily find an auto generated content by reading and the usage
of technical words. It makes the content less understandable.
Use of anchor text means hyperlink a text to a different page. Means
putting link on the text which help in navigating the user as well as crawler.
For eg learn Digital marketing is a hyperlink to a page where where user can
find about learning of the digital marketing.
Link volume means no of links on page. There should not be many internal
links on the page as it divides link equity.
Redirection means use of 301 which implies, if the page location is changed
or removed you should update the links to that old URL as if you redirect,
the user and the crawler have to pass through redirects to reach the
destination page. But if you redirects the page keep the redirects in the
chain not more than 3.
Image optimization use of the compression tools like Optmizilla. Or another
way to optimize your images and improving the page speed is choosing the
right image format. For eg use GIF if your image need animation. Use JPEG
or PNG if you don’t need high preserve image. If your image has lot of colors
use png – 24 and and it dosen’t have then use png -8
4. Alt text it is basically putting keyword in the image so if the user search
for a topic then the image of our website should also be there in the
image section relevant to the search and by clicking on that image will
redirect to our website and helps in bringing traffic.
Title tag is the tag appears in search engine result page and it should be
unique .To make an effective title tag include the primary keyword which
help the user as well as the crawler about your page. Title tag should be
of 50-60 characters.
Meta description describes the content of the page and gives the
summary about the page as it doesn’t help in ranking factor but it
increases the CTR (click through rate). This should be highly relevant to
the content of the page so that it could summarize key concept in to
form. The length of the meta description is around 200-250 characters.
5. OFF PAGE SEO
It is the SEO which includes the backlinking or linkbuilding , directory
submissions, forums, guest posting, blog commenting, question and answers,
article submission etc.
Directory submissions implies submission of the page link in to the directories
which help in getting DA from the do follow links.
Guest posting is sending or contacting the website of same topic by providing
then written blog in favour of posting our links on their website which helps in
getting the DA as well as traffic to our website.
Blog commenting implies use of website of same niche by commenting on
their article in positive comment and providing the link of our website.
Question and answer implies providing the answers to question releated to
our website content . These can be done on the platform like quora and
reddit etc. It helps in bringing the quality traffic.
6. Link building
Inbound links are also known as backlinks or external links .
Internal links are the links that connect internal pages of the same domain but
doesn’t do it much as it will led to spammy.
The links are of two types no follow and do follow . Do follow links are those links
which passes the equity of the link and no follow links are good for traffic.
Link profile means assessment of all the inbound links your site has earned. The
quality, total no. of links etc. The state of your link profile helps in understanding
the search engine , how your site is releated to other websites.
link building don’ts
Don’t purchase or sell links if got caught then it will surely affect your ranking.
Don’t do exchange of links.
Don’t do submission on low quality directories link.
7. Tips to build high quality backlinks
Guest posting is about writing testimonials of the product for website of
same niche. They can display the testimonial along with our link on their
website.
Publish blog
Create unique resources
Build resource pages
Get involved in your local community
8. Measuring and tracking SEO performance
Measuring goals by evaluating additional metrics could help in reaching your
end goals such as :-
Conversion rate is the rate of number of conversion divided by number of
unique visits.
Time on page is the time user spend on page.
Page per visit can only be valuable metrics if the user gets engaged in
reading and stays connected to next page this helps in increasing the visits
on the page.
Bounce rate is the rate which tells that a searcher visited the page and left
without browsing the other pages.
Scroll depth tells us about how far does the user scrolled the webpages
.The important content should be provided higher up on the page such as
contact forms , multimedia etc. This Scroll depth can be tracked using
Google Analytics.
Search traffic is the traffic which come from the organic search. We can
track it by using google analytics.
9. UNCOVERING THE TRAFFIC INSIGHTS
USING GOOGLE ANALYTICS
GOOGLE analytics allows you to view traffic to your site by channel
It allow you to view total session/user/page views to your website over a
specific data range.
It provides evaluation of the performance of particular page about how many
visitors it has received.
UTM
CTR is the click through rate or the percentage of people click on the link. It
shows how well we have optimized our page titile and meta description. You
can find this data in google search console and its a free google tool.
10. SOME ADDITIONAL COMMON SEO METRICS
Domain authority and page authority, Moz bar can be use to get DA and PA of a
website.
Keywords ranking is the way through which a website ranks. This should
include SERP features data like featured snippets etc.
No of backlinks or the total number of links pointing to your website . We
should focus more on generating quality backlinks.
For keeping track of your website position in SERP its features and site health
tools like moz pro and stats can be used.
11. Evaluating a website health with an SEO
website audit
Google search console can be used to detect errors of the website ,
engagement and opportunities.
Lighthouse audit is a google automated tool to measure website’s
performance, accessibilities. This helps in knowing about how the website is
performing.
Structured data testing tool validates that a website is using schema markup
properly.
Mobile friendly test it implies how user is able to navigate your website on
mobile.