This document provides a comprehensive checklist and guidelines for digital marketing and SEO tasks. It outlines various analyses that should be performed on websites, including website, social media, SEO, and technical analyses. It also describes optimization tasks for on-page SEO elements like meta tags, images, links, and keywords. Additional recommendations include link building strategies, social media optimization, and tools that can be used to perform various SEO-related analyses and optimizations. The overall document serves as a complete guide to digital marketing and SEO best practices.

1. A COMPLETE GUIDE BY - DIVAY JAIN
FOUNDER & CMO – PROFSHINE INDIA

2.  Digital Marketing Workflow Checklist
 Website Analysis Checklist
 Social Media Analysis Checklist
 Website Testing Checklist
 Website SEO Checklist
 SEO Tools
 SEO Report Generation

3. Note :- All the step should be followed in
order to avoid any miscommunication with
client or employee.

4.  Complete requirement and functionality documentation
with the client.
 Send quotation to client and ask for the confirmation on
mail.
 Final project confirmation and budget confirmation
agreement.
 Create & Send a complete project report about the On –
page & Off- page SEO, Social Media, Website Designing
etc.
 Create a backup folder into @Profshinetech CRM folder for
all the future backups and project related files or images.

5.  Ensure all the content has been updated on the
website.
 Tags properly placed or not as per the content
requirements.
 Targeted SEO Keywords count and the visibility &
authenticity of each keyword.
 Make sure all the links of the website are working /
broken links.
 Check properly Meta Title / Description etc. whether
properly placed or not.

6.  Ensure that all the images are compressed to the
website.
 Make sure that all the images have “alt” attribute in it.
 Ensure the location on the website is correctly placed.
 Ensure that website loading time is not more than 2-5
seconds.
 Make sure to attach the audit report of website.

8.  Ensure that Sitemap of the website is properly placed
with all the URL’s.
 Ensure that Robots.txt file is uploaded properly.
 Ensure the Google business listing, Google search
console listing of the website.
 Make sure to send the basic Google search console
report ( ex. Performance graph, sitemap.xml file
uploaded etc. ).
 Ensure the page speed for Mobile should be min. 70 or
Desktop min. 60

11.  Check the responsiveness on all the screen size device.
 Make sure header, header menu, footer, footer menu all are
responsive
 and working fine on all devices.
 Make sure all the modal are responsive.
 Ensure that all the forms are responsive and It’s placeholder
texts are
 visible to a normal visibility person.
 Change the title or heading font size as per the device.
 Make sure all the videos and images all completely
responsive and not shrinked or stretched on different
screen sizes.

12.  Keywords research and analysis for the website
 Ensure that all the meta tags are used on every page of site.
 Make sure all the dynamic meta tags are working fine (eg:
Service/product/blog page’s meta tags).
 Check all the broken links and fix them.
 Ensure all the css and js files are minimized.
 Ensure that all the js files are included right before closing
the body tag.
 Cross check website performance by third party tool or
Google webmaster tool and fix all the issues.
 Make sure that there’s no 404 error on any page of the
website.
 Make sure that all the intra links are working properly.

13.  Create sitemap.xml and robots.txt and submit it on the server.
 Make sure all the URLs are SEO friendly.
 Use targeted keywords in Page URLs.
 Use at least one targeted keyword in h1 tag.
 Use meta title maximum 50 characters.
 Use meta description maximum to 160 characters.
 Use meta keywords.
 Include targeted keywords in meta title and descriptions.
 Use LSI (Latent semantic indexing) keywords in your content.
 Use the targeted SEO keywords in your content.
 Keywords content percentage should be less than 3%.
 URL manipulation and URL rewriting according to the
keywords. ( Note : Use short and descriptive URL’s )

14.  Robots.txt Optimization to specify which parts of the
website should be crawled by spiders or web
crawlers. The robots.txt file is part of the the robots
exclusion protocol (REP), a group of web standards
that regulate how robots crawl the web, access and
index content, and serve that content up to users. The
REP also includes directives like meta robots, as well as
page-, subdirectory-, or site-wide instructions for how
search engines should treat links (such as “follow” or
“nofollow”). Links to generate are below :
http://tools.seobook.com/robots-txt/generator/
https://smallseotools.com/robots-txt-generator/

16.  A sitemap is a file where you provide information
about the pages, videos, and other files on your site,
and the relationships between them. Search engines
like Google read this file to more intelligently crawl
your site. A sitemap tells Google which pages and files
you think are important in your site, and also provides
valuable information about these files. Links to create
sitemap for website are below :
https://www.xml-sitemaps.com/
https://xmlsitemapgenerator.org/

18.  A canonical tag (aka "rel canonical") is a way of telling
search engines that a specific URL represents the
master copy of a page. Using the canonical tag
prevents problems caused by identical or "duplicate"
content appearing on multiple URLs. Practically
speaking, the canonical tag tells search engines which
version of a URL you want to appear in search results.

20.  RSS stands for Really Simple Syndication. It refers to
files easily read by a computer called XML files that
automatically update information. This information is
fetched by a user's RSS feed reader that converts the
files into the latest updates from websites in an easy to
read format. Links to generate RSS are below :
http://fetchrss.com/
https://feedity.com/
https://rss.app/

21.  An inbound link is a link coming from another site to
your own website. "Inbound" is generally used by the
person receiving the link.
 Outbound links are links from your website to another
website.
 Internal links are links on a certain website or blog
post that links to another page on that same website.

22. Keyword density tells you how often a search term appears in
a text in relation to the total number of words it contains. For
example: if a keyword appears three times in a 100 word text
the keyword density would be 3%. From the point of view
of search engines, a high keyword density is a good indicator
of search engine spam. If a keyword appears too often in
a website, search engines will downgrade the website and it
will then appear lower down in search results. Links to check
keyword density are below :
https://smallseotools.com/keyword-density-checker/
https://www.seoreviewtools.com/keyword-density-checker/

23. Schema markup helps search engines to better
understand your content. But it can also dramatically
affect how your page is displayed in the SERPs. Schema
markup can increase click-through rates and bring more
traffic to your website. Links to check schema markup
are below :
https://www.google.com/webmasters/markup-
helper/u/0/?hl=en
https://www.jamesdflynn.com/json-ld-schema-
generator/

25. When it comes to SEO, link building is KEY. In fact,
Google recently confirmed that backlinks are one of
their “top 3” ranking signals. Unfortunately, building
links isn’t easy. But if you want to rank in Google, links
are a must.

26. Submit the website to these major search engines below :
 Google.
 Bing.
 Yahoo.
 Baidu.
 Yandex.ru.
 DuckDuckGo.
 Ask.com.
 AOL.com.

27. Submit the website to these major directories below :
Family Friendly Sites
Incrawler
Kahuki
Greenstalk
Rakcha
Joeant
Splash Directory
Goguides
Enquira
ALS Links
Clush
Octopedia

28. Info Listings
Skaffe
Global Weblinks
Links 2 Go
Dmoz Zilla
Gimpsy
Global Link Networks
Business Directory
Zorg Directory
TWD
Data Spear
World Site Index

29. A reciprocal link is an agreement between two
webmasters to provide a hyperlink within their own
website to each other's site. Generally this is done to
provide readers with quick access to related sites. There
are many sites and platforms who provide free of cost
reciprocal link building in their website.

30. Your competitors’ likely have at least some backlinks. If a
website is linking to your competitor, chances are it’d make
sense for them to link to you too.
Conclusion: You can build links to your site by replicating
your competitors’ links. There are many different ways.
However, one quick win is to find sites that are linking to
multiple competitors as the chance of them also linking to
you is high.
You can do that with this process go to Ubersuggest=> Enter
Domain => Click on Backlinks
Note :- At Ubersuggest, can also find out the best keywords
of competitors, best platform for competitor analysis.

33. People will sometimes mention your brand—or things
related to your brand—without linking back to you. These
are known as unlinked mentions. Just reach out to the
authors and request that they “make the text clickable.”
Because they’re already familiar with your brand, there’s a
high chance that they’ll happily make that change for you.
Find the unlinked brand mentions with the help of tools
below :
 Content Explorer
 Google Search
 By Reverse-Engineering Your Twitter Profile ( sometimes
people link to your Twitter profile instead of your actual
website, often by accident).

34.  Find Stolen Images With Google’s Reverse Image
Search ( People will occasionally steal and embed your
images on their site without proper attribution ).
 Use advanced Google search operators to find your
mentions and after that some other searches to figure
out if certain mentions are linked or not.

35. Writing a blog and submitting to the some ping
submissions, blog commenting for fast indexing is a
great way of link building. There are some of the links
for ping submissions below :

37. Forum posting in SEO consists of websites participating in online discussion
forums to reply to old and new questions to divert traffic. It creates discussions
with other websites and shines the light on the efficiency of your website. Some
website links for forum posting are below :
 https://www.letsdiskuss.com/
 http://forum.submitexpress.com/
 http://www.ninjafortress.com/forums/
 http://www.firststrikepro.com/forums/
 http://kerygmafamily.com/forum/
 http://www.scionxdforum.com/forum/
 http://www.mmgselfmade.com/forum/
 http://866mymajor.com/forum/
 http://de.tibiaml.com/forum/
 http://forum.myopengrid.com/
 http://reen-esports.de/forum/
 https://www.quora.com

38. Coding standards are a set of guidelines, best practices,
programming styles and conventions that developers
adhere to when writing source code for a project.
 Limited use of globals
 Standard headers for different modules
 Naming conventions for local variables, global
variables, constants and functions
 Proper indentation is very important to increase the
readability of the code. For making the code readable,
programmers should use White spaces properly.

39.  All functions that encountering an error condition
should either return a 0 or 1 for simplifying the
debugging.
 Code should be easily understandable. The complex
code makes maintenance and debugging difficult and
expensive.
 Length of functions should not be very large
 GOTO statement makes the program unstructured,
thus it reduces the understandability of the program
and also debugging becomes difficult, so don’t use that

40. The process of increasing the awareness of a product, brand
or event by using a number of social media outlets and
communities to generate viral publicity. Social media
optimization includes using RSS feeds, social news
and bookmarking sites, as well as social media sites and video
and blogging sites.
Here are some quick tips on how to make the most of your
SMO efforts.
 Social sharing tools should be integrated in your site
architecture. Include direct web links to your social media
channels from your website and from your social profiles
back to your website.

41.  Fill out the profile information 100%.
 Align SEO keywords and Social Media
 Use Keywords in Your Posts
 Be Social on Social Media
 Use branded cover images and posts you share on
social media

42.  SEO Quake Guide
 Buzzstream Buzzmaker
 Tube Buddy
 Buffer
 Bit.ly.com
 Ghostery
 Last pass
 Mozbar
 Grammarly
 Check My Links
 Hashtest
 Buzzsumo
 One Click Entension Manager
 LinkMiner

43.  https://www.seoptimer.com/ ( Full Website Optimization )
 https://smallseotools.com/ ( For each and every SEO Help )
 Find and research keywords
with (https://adwords.google.com/ko/KeywordPlanner/Home)
 Identify trends with (https://trends.google.com/trends/?geo=IN)
 Uncover and fix technical and on-page issues with Search
(https://search.google.com/search-
console/welcome?utm_source=about-page )
 Analyze how many people are visiting your website, who they are, and
where they come from
with (https://analytics.google.com/analytics/web/provision/#/provisio
n/create)
 Gather, process, and analyze all kinds of SEO data
with (https://www.google.com/sheets/about/)
 Check how fast your site loads
with (https://developers.google.com/speed/pagespeed/insights/)

44.  Backlink Checker (https://ahrefs.com/backlink-checker)
 SEO Crawling Software (http://beamusup.com/)
 Keyword Founder (https://www.highervisibility.com/free-
seo-tools/keyworddit/)
 Comprehensive analysis of web page
(http://www.seowebpageanalyzer.com/)
 Website Responsiveness Checker
(https://www.responsivedesignchecker.com/)
 Google Rank Checking Tool
(https://www.serprobot.com/serp-check.php)

45.  Finds keywords that are semantically-related to any
root keyword (https://wondersear.ch/)
 Portents SERP Preview Tool
(https://www.portent.com/serp-preview-tool/)
 Bulk checking the status codes for a list of URLs
(https://headmasterseo.com/download)
 Keywords Analysis, Backlink Optimization &
Competitor Analysis
(https://neilpatel.com/blog/ubersuggest-rank-
tracking/)

46.  Install Todoist in your Google Chrome Extension for
daily task management.