Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
SEO is a process, strategy and technique which use to promote our website or business services over the entire world, helps get high page ranking on different search engine like Google, yahoo, Bing etc so that we can get more traffic on our website.
How to Perform a Technical SEO Audit in 2023.docxWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
How to Perform a Technical SEO Audit in 2023.pdfWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
SEO is a process, strategy and technique which use to promote our website or business services over the entire world, helps get high page ranking on different search engine like Google, yahoo, Bing etc so that we can get more traffic on our website.
How to Perform a Technical SEO Audit in 2023.docxWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
How to Perform a Technical SEO Audit in 2023.pdfWhopping seo
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is essential. Technical SEO, in particular, plays a critical role in ensuring that your website is not only user-friendly but also ranks well on search engines like Google. In 2023, the rules of the game have evolved, and it’s crucial to conduct a thorough technical SEO audit to keep your website in top shape. In this comprehensive guide, we’ll walk you through the steps to perform a technical SEO audit, along with frequently asked questions to clarify any doubts you might have.
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. We at Profshine Tech provide best Digital Marketing services in Delhi.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
We Are Delhi's Most Ranked Institute For Computer And IT Solution.ravikv8368
We Are Delhi's Most Ranked Institute For Computer And IT Solution. 30k Learner base under extreme latest technology and world class faculty. we Create Immersive Offline and Online Learning Experience from last 7 Years in this Industry. DizitalAdda in not Only Creating Best Skilled Manpower for the nation by offering best suitable and most demand courses through its super LMS Module
This ppt is about SEO and its activities such as on page and off page. for more info visit <a href=https://www.abchomeworkhelp.com>assignment help </a>
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.
https://www.mukeshkumar.in/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. We at Profshine Tech provide best Digital Marketing services in Delhi.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
We Are Delhi's Most Ranked Institute For Computer And IT Solution.ravikv8368
We Are Delhi's Most Ranked Institute For Computer And IT Solution. 30k Learner base under extreme latest technology and world class faculty. we Create Immersive Offline and Online Learning Experience from last 7 Years in this Industry. DizitalAdda in not Only Creating Best Skilled Manpower for the nation by offering best suitable and most demand courses through its super LMS Module
This ppt is about SEO and its activities such as on page and off page. for more info visit <a href=https://www.abchomeworkhelp.com>assignment help </a>
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.
https://www.mukeshkumar.in/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. Key Digital Marketing Channels
Digital
Marketing
Social Media SEO
SEO
Email
Marketing
Content
Marketing
Video
Marketing
4. DEVELOPING A DIGITAL MARKETING PLAN
DEVELOPING A DIGITAL MARKETING PLAN
Carry out a SWOT analysis
1.
2. Establish your goals -
Plan or strategy to overcome the threats or any
difficulties
3. Identifying Target Audience
4. Analyze your competitors and market position
5. Choose which digital marketing channe
focus on
6. Evaluate and measure the performance and
effectiveness of an SEO campaign.
5. Digital marketing facilitates direct engagement
between advertisers and their target audiences.
Traditional marketing does not allow
for direct engagement between the
advertiser and the target audience.
Traditional VS Digital Marketing
Uses offline channels like radio, television,
newspapers, magazines, billboards
Uses online channels like social media,
websites, blogs, and other online tools.
7. Keyword
Back end
Front end - SEO
Designing For User
Website building using
sites like WIX and
Wordpress etc.
Used By consumers User to search
Research
Identifying target
Audience
Finding and Using
Keyword that are relevant
to our business
8. Types of SEO
Organic SEO
Let’s Start with Organic SEO
strategy designed to improve your website's
rankings using unpaid search results
Paid SEO
strategy that involves paying to advertise
a website to improve it’s ranking
9. Keyword Research
Use Low Competition keywords
keyword should target
our page websites
Give as many keyword as possible
to clients when working
Try to use long tail keywords
as it will reach more targeted
audience
Avoid Negative Keywords i.e
keyword not relevant to our
business
Take keywords from
google search sugesstions
10. On- Page SEO
Changes that are made in the website for ranking are called on page
Meta title - Title created for our page
Meta Description - Describes about our page
Title and Description should contain effective keywords
Title and Description Should be Short and Precise
Heading- H1, H2 should be given for each pages
H1 and Meta title should not be same
Welcome content should be given in each category pages
12. Black Hat SEO
(Unethical SEO)
Content Automation - Rephrasing the existing content using automation tools
Not Following Google’s rules and regulations or terms of service
Doorway pages- Changes in Design.
but when you open it (click on it), it leads you to a completely different place.
Imagine a door that looks one way when the search engine looks at it,
Cloaked Pages - Changes in content i.e
when a website shows one thing to search engines to make them
think it has valuable content, but when users visit, they see
something entirely different. eg. Hidden Text, Hidden links, hidden
images
Negative SEO - Reporting or degrading our competitor’s site
Keyword Stuffing
13. White Hat
Working within the search engine’s
term of service
Quality Content & Service
Fast Site Loading & Mobile Freindly
Rich Meta Tags
Usage of Both Black and White hat techniques
14. Technical SEO
URL Structure
URL Structure
should not be in an URL
should not be in an URL eg - -,?, %
eg - -,?, %
Non-ASCII characters
Non-ASCII characters
All should be in small Letters ( Lower case)
All should be in small Letters ( Lower case)
SUB Pages URL should be after the domain name
SUB Pages URL should be after the domain name
URL Should not be duplicated
URL Should not be duplicated
maximum url length - 115
maximum url length - 115
15. How to find secure sites
SSL certificate will be provided for secured sites with https
Robots.txt - It is a file added in the backend to
command the search engine to crawl and
what not to crawl.
It is used to block a bulk folder
Sitemap xml -
A sitemap is a blueprint of your website that help
search engines find, crawl and index
all of your website's content.
Status Code - response given to the user by our site
17. Internal redirection - Redirecting the URLS within our site
Example
Multiple redirect chain can cause non-indexable issue
We have to minimize the URL in the indternal redirection
18. Technical Audit Checklist
Content Should not have duplication
Low Content Pages
Soft 404 - Live URL is found without content
Spelling and Grammar Error
Readability Difficulity
Lorem Ipsum Placeholder - Error caused from
not removing the previous template content
Image Size should be around 100Kb
Check for Alt Attribute i.e the text that shows
we move the cursor over the image
Check for Alt Text - The text that describes the image
Pagination process of numbering the pages in
our website
If pagination tag is not provided the search
engine will crawl the pages as separate URL and
leads to duplicate URL error
19. Check for non- indexable URL i.e URLS that
cannot be crawled eg - 301, 404, 500
Check for Unlinked Page - Orphan Pages
Check for anyAnchor Text/ Alt Tag - When Keyword
become link
20. Directives provide crawlers instructions for search engines to index and no index.
index- follow
No index - No follow
Javascript is used better for images and not for text content
AMP - Accelerated Mobile Pages is used to check the sites compatibility with
the devices to make sure our site design don’t get crashed
Meta Robots - It is a command that is used to block a single URL
22. Canonical URLs are self referencing so all URLS in the site will have canonical tag
Canonical URL
Canonical URL
Canonical lets the search engine to know the original version of the page.
The code used for canonical - Rel =canonical
Helps us to identify the original page from the duplicate page
23. Hreflang
Translating the pages into regional languages
using the country code and language code
to reach target audience
All the URL in hreflang should be in 200 status code i.e live URL
For example, if you create a Spanish-language version of your English-language
homepage, you would tag it as "Español" by using hreflang="es"
25. It helps to reduce the time taken to display search results and provides fast results
It helps to show the rich snippet of the page
Rich Snippets also shows the title and description of the page
and any additional data that users may need
Structured Data
SD is one of a way to communicate with the search engine
SD is a set of data that is organized in a particular way
Snippets is a small piece of content that displays in the search results which includes
the title and description of the page
26. Open Graph helps to describe your URLS using the title and Description about our
page which can be helpful when the links is shared across the social platforms
With OG Without OG
27. Schema is a markup (set of coding lang) Language
that we use to inform the search engine about the details and contents available in our page
It uses the json -ld language
Page Speed Insights
Page Speed insights uses first contentful paint (FCP) and
Largest contentful paint (LCP) to measure the
speed and performance of our website
28. Google Search Console
Google Search Console helps to measure our site’s over all performance
and helps to create report based on that
Core Web Vitals in GSC shows the overall performance of our page
just like the page speed insights using LCP and FCP
But if we want to get into the details of the any issue found on the GSC then
we should check page speed insights tool for better observation
A period of 90 days is needed for GSC to process and provide accurate
report of our page performance
29. Avg CTR - Total Clicks
Overview
Total
Impressions
Avg CTR
Avg Position
Total Clicks
Total number of times
our site is displayed
to the targeted
audience
Total clicks shows
how many people
click on a search result
that leads to your website.
Avg CTR is calculated by
dividing the number of clicks
by the number of times the link
was displayed (impressions),
then multiplying by 100.
Total Impressions
*100
The average ranking
of our website's
pages in
Google's search results.
AVERAGE
CLICK THROUGH RATE
30. Pages
Countries
Device
Queries Keywords
How our pages rank
From which Location
Desktop or Mobile
or tab etc
Search
Appearance
It shows how our site
appears to
the targeted audience
eg: Translated pages
Dates
Dates from which the
users accessed our site
Based on these we can create a report when work in a organization doing SEO
32. links that we provide outside our website (external site) that links to our
website
Link Building - process of getting other websites to link to your website.
Tools like Ahrefs backlink Checker is used for link building technique
Always use a back link from sites with high domain authority
The Link Juice process plays an important role in link building as it uses
backlinks from as many external websites to improve our website ranking
The Backlinks should be relevant to our business and also have a good quality without
any spam.
33. Example of link Juice:
Process of checking all the backlinks that are linked
externally to our site
Google will consider whether we have bought backlinks
from relevant, quality and high domain rating sites
Back link Audit -