Introduction to SEO (search engine optimization) for Rtc Academy - SEO meaning - On page & Off page

1. Riham Mohamed

2. What is SEO?
 SEO stands for (search engine optimization)
 SEO is the process of optimizing your website to
get traffic from free, organic, natural search
results on search engines.

4. SEO History (Algorithms)
 Florida : keyword stuffing
pages with no theme (talking about
watches and food at the same time)
 Austin: Hidden text with white color( for search
engine not user) , meta keyword tag overload
 Brandy: updating to algorithm so that the robots
could understand the content using pattern,
analyzing the anchor text.
 2007 universal: not just an update it changed
how Google SE look

5.  Caffeine: index improve (indexing the websites
faster)
PANDA: Attacks pages with
 Poor content
 Duplicated content
 Low content & high Ads
 Auto generated content
 Squeeze pages (popup pages)
 Doorway pages (links that takes you to false websites)
 Meta refresh (pages that auto refresh and take you to
other website)
 Bad guest Posts (B.L from low quality blogs)

6. PENGUIN:
fights against spam sites
 link schemes (manipulating the
number of links pointing to the page)
 Back links from non-
relevant pages
 Comments in blogs and
forums with the Back Links
 Paid Links
 Get rid of bad back links
by Disavowing them

7.  HUMMING BIRD:
Focuses on increasing the user
experience
 Google always had synonyms, but with
Hummingbird it is also able to judge
context
 judging the intent of a person carrying
out a search, to determine what they
are trying to find out.
 The Hummingbird approach should be
inspirational to anyone managing and
planning content.
 Think about why people are looking for
something rather than what they are
looking for.

9. On-Page SEO (on-site)
 On page SEO is the SEO practices and tactics
that you do inside your website to increase its
rank.
 Content of Page
 Meta Tags
 Internal Links
 Canonical URL
 Site Map
 Site performance

10. Content of Page
 Content Quality:
 Do you offer real value?
 A unique, different, useful content and that they
won’t find elsewhere?
 If you’re selling something, do you have a simple
brochure with the same information that can be
found on hundreds of other sites?
 Content Freshness:
 Fresh content means new content.

11.  Keyword Research
 how to find those most beneficial keywords that has
high volume of searches so that your website can be
ranked easily for those keywords?
 If lots of people have already targeted those high
volume keywords so it is very hard to get rank on
those keywords. (High competition)
 So we have to find those keywords that have enough
searches as well as level of competition is low.
 This is where keyword research comes into the
action.

12.  Keyword Analysis tools
 Keyword planner
 Moz keyword explorer
 Google Trend
 Addition of Images and videos:
 Adding pictures to the content makes it more
attractive to the user
 Add targeted keywords to the image name
 Add small size images to make your page speed
fast
 large size image will take a time to open and get
your ranking down.
 Videos Make users stay longer in the page.

13.  How to choose a keyword?
Ask yourself..
 Is the keyword relevant to your website's content?
 Will searchers find what they are looking for on your
site when they search using these keywords?
 Will they be happy with what they find?
 Will this traffic result in your organizational goals?
 Keyword Usage:
 Using the keywords in the content in a proper way
that doesn’t affect the quality of content.
 Try to make the keyword in the heading, the first
sentence in the paragraph.

14. Meta Tags
 Meta Keyword : A type of meta tag that appear in
the HTML code of a Web page and help tell
search engines what the topic of the page is
about.
 <meta name="keywords" content=“SEO, Meta tags,
content optimization">
 Meta description: Is a 160 character snippet, a
tag in HTML, that summarizes a page's content.

15.  Title Tag - This is the text you'll see at the top of
your browser. Search engines view this text as
the "title" of your page.
 Headings:
 Use heading tags to highlight headings or sub-
headings and requisite points.

16.  Internal Links
 Link between your website pages
 (Anchor text)
 clickable text in a hyperlink
 Note That:
o various anchors from a single page do not offer
much value.
o if a page includes the anchor text “SEO” a
number of times, it is not helpful.
o it is better to use variation in your text
“SEO”,”Learn SEO”
o The surrounding text matters. This is important
when the anchor text doesn’t have much context
or value and so the search engines use the

17.  Canonical URL
 A unique URL name for each page that is preferred
to be relevant to the page content.
 Site Map
 Submit your website map to Google for a better
indexing to your website.
 What is crawling and what is the indexing?
 Site performance
 Liter websites that are easy to load usually get
higher traffic than the heavy ones.

18. Off-Page SEO (Off-site)
 Off-page SEO is the SEO practices and tactics
that you do outside your website to increase its
rank.
 External backlinks
 Social networks
 Blogs

19.  External backlinks:
 It’s a links that refer to your website from another
website.
 Google usually take it as an authority sign to your
website.
 But it’s quality not quantity
 What are Page authority & Domain authority?
 Social networks:
 Social networks like facebook, twitter, G+, pintrest,
instagram and more can bring good traffic to your
website.
 Blogs:
 Blog are a good platform to get a high authority backlink
but only if you have a good contented blog.

20.  Analyzing a website:
 www.moz.com / www.alexa.com
 How to know the website PA and DA?
 Moz toolbar
 WHAT IS THE WEBSITE SPAM SCORE?
 1 to 4 safe / 5 to 7 be careful / 8 and up you need to
take a serious action
 What does Bounce Rate, Daily Pageviews per
Visitor, Daily Time on Site mean, Search Visits?