For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
Seo presentation ! BATRA COMPUTER CENTREjatin batra
Are you searching for SEO Training in Ambala? Now your search ends here.... BATRA COMPUTER CENTRE offers you the best SEO Training in Ambala. We also offers you many other courses like, Basic Computer Course Training , Training in C & C++,Training in Web Designing , Training in Web Development ,Training in SEO and many more.....
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
Seo presentation ! BATRA COMPUTER CENTREjatin batra
Are you searching for SEO Training in Ambala? Now your search ends here.... BATRA COMPUTER CENTRE offers you the best SEO Training in Ambala. We also offers you many other courses like, Basic Computer Course Training , Training in C & C++,Training in Web Designing , Training in Web Development ,Training in SEO and many more.....
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
Online search has virtually replaced traditional means of looking for products, services or an individual business. If your prospects can’t find you online, you don’t exist for them. Search engine optimization is the key, but it’s just part of a broader inbound marketing strategy.
Whether you’re a novice or not-so-new to this subject, this slide deck will help you grow your business by mastering every aspect of search engine optimization.
B2C SEO Smarts
This session reviews SEO specific to B2C sites: e-commerce, lead generation and content publishing. Speaker, Jessica Bowman will dive into what holds sites back, how to identify and go after low hanging fruit, optimizing non-html files, link building and more.
* Jessica Bowman, CEO, SEOinhouse.com
Aula 2 de Gestão de Marcas em Mídias Sociais e Redes Sociais, ministrada pelo prof.º Alexandre João Munhoz no MBA em Marketing Digital e Gestão de Projetos Web
Marketing Viral - viral nas redes sociaisJose Telmo
Palestra sobre Marketing Viral nas redes sociais realizada na ESPM SP.
Na palestra são abordadas ações virais e suas repercussões envolvendo marcas, produtos e pessoas e várias situações.
Exemplos desde Susan Boyle e Ted Williams, a #calabocafalcao e Chuva de Twix, passando por Will It Blend e Seth Godin.
Veja meu site para mais detalhes: www.josetelmo.com
Curso de Gestão de Comunicação Empresarial e Relações Públicas.
Disciplina: Planejamento estratégico de Comunicação Empresarial, com o Prof. Dr. Luiz Alberto de Farias.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
Online search has virtually replaced traditional means of looking for products, services or an individual business. If your prospects can’t find you online, you don’t exist for them. Search engine optimization is the key, but it’s just part of a broader inbound marketing strategy.
Whether you’re a novice or not-so-new to this subject, this slide deck will help you grow your business by mastering every aspect of search engine optimization.
B2C SEO Smarts
This session reviews SEO specific to B2C sites: e-commerce, lead generation and content publishing. Speaker, Jessica Bowman will dive into what holds sites back, how to identify and go after low hanging fruit, optimizing non-html files, link building and more.
* Jessica Bowman, CEO, SEOinhouse.com
Aula 2 de Gestão de Marcas em Mídias Sociais e Redes Sociais, ministrada pelo prof.º Alexandre João Munhoz no MBA em Marketing Digital e Gestão de Projetos Web
Marketing Viral - viral nas redes sociaisJose Telmo
Palestra sobre Marketing Viral nas redes sociais realizada na ESPM SP.
Na palestra são abordadas ações virais e suas repercussões envolvendo marcas, produtos e pessoas e várias situações.
Exemplos desde Susan Boyle e Ted Williams, a #calabocafalcao e Chuva de Twix, passando por Will It Blend e Seth Godin.
Veja meu site para mais detalhes: www.josetelmo.com
Curso de Gestão de Comunicação Empresarial e Relações Públicas.
Disciplina: Planejamento estratégico de Comunicação Empresarial, com o Prof. Dr. Luiz Alberto de Farias.
Marketing Viral nas Mídias Sociais - AulaJose Telmo
Palestra sobre os efeitos virais de mensagens e memes e das ações de marketing viral realizadas por marcas.
Realizado no Instituto Infnet em janeiro de 2012.
Rp digitais: Imediatismo, tempo real e relacionamento no mesmo balaioCarolina Terra
Apresentação produzida para o painel "Cultura da Conexão: muito além de interação, webcelebridades e redes da moda", no Content Summit, na Faculdade Cásper Líbero, de 24 e 25/07/2015.
Palestra realizada por Gabriel Leite para estudantes de comunicação social no evento SEMEX (Semana de Extensão da Universidade Tiradentes de Sergipe - UNIT/SE).
Gestão de Crises em Mídias Sociais, by Martha GabrielMartha Gabriel
Palestra ministrada por Martha Gabriel (@marthagabriel) sobre gestão de crises na era das mídias sociais, abordando conceitos de crises, transformação do cenário e gestão de crises.
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. We at Profshine Tech provide best Digital Marketing services in Delhi.
Bulletproof presented our services and story to the Calgary Chamber of Commerce. We covered the importance of having a trusted IT business adviser and how we serve the business community of Calgary and Red Deer
Today’s search engines drive the vast majority of search efforts for automation products and services. A recent survey by Chemical Engineering showed that 94.9% of engineers find search engines very useful/useful. You know that means they’re starting their searches here. In this session, we will look inside several advanced search marketing topics, including the latest search engine optimization and pay per click tools, what’s new in Google Analytics, integrating search and social media, and the top mistakes and how to avoid them. The focus is on practical information that you can implement as soon as you get back to the office.
Janet Driscoll Miller, President and; Lead Strategist of Search Mojo, and Elizabeth Shea, President & CEO of SpeakerBox Communications, discuss how to leverage Search, Content, and Social Media resources to help your company gain higher rankings, increase traffic, and get more leads!
A Search Engine Optimized Press Release can be a powerful Internet Marketing Tool with SEO Benefits, as well as a benefit for your audience and journalists alike. This presentation from Lauren Pesko, at The Net Impact, includes guidelines to make the most of your online news release learned at SES San Francisco 2010.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
SMW Toronto: How to Make Social Media Press Releases Work for You
1. How to Make Social Media Press Releases Work for You
2.
3. Communicating in a Pre-Web 2.0 World Companies controlled the message Media acted as gatekeeper Audiences waited for the story Conversation was “top-down” and one way
4. What kind of digital camera should I buy? What are you doing NOW? What does EVERYONE ELSE think? Check out how COOL THIS IS!
5.
6. Communicating in a Web 2.0 World Conversation is multi-directional Gatekeepers are gone Audience is actively participating
11. Optimized (SEO) Press Releases Integrating key words, phrases and embedded links to optimize “findability” and rank within search engines Targets for SEO releases are consumers, not media Helping your News get found online
12. SEO: Search Engine Optimization She finds the link to your website and your product webpage Your potential customer enters your keywords into a search engine (e.g., Google, Yahoo!) YOUR POSTED PRESS RELEASE Distributed to 1,000s of places on the Internet with your hyperlinked webpage
13. Writing for the Web Google Rules but don’t forget about your reader
14. Words chosen and placed by copywriters in strategic locations on a web page in order to increase the volume and/or quality of traffic from search engines to a web page. Examples: Brand, Product, Service Name, Geographic Location, Or Topic Keywords
15. 75% of PR professionals are practicing keyword placement
16. But keywords for PR campaigns are not necessarily chosen by PR professionals
17. A Search Engine is… http://www.youtube.com/user/GoogleWebmasterHelp
22. Meta Description (as seen in Google) The presence of a search term in a webpage’s meta-description increases the likelihood that the page will be a top result
23. Inbound Links “ Inbound links...[are] one of the positive signals to Google about your site's importance... relevant, quality inbound links can affect your PageRank.” In other words, no matter how optimized a webpage is, the number of other pages linking to it will have a major effect on the ranking of that page
24. Now, think of your press release as just another webpage... ...The same rules apply
27. Meta Description of the Marketwire version TIP: Include a quick sentence or two about the news in regular form, then move into the “News Facts” – this will allow you to capitalize on including keyword-rich content in the meta description, which only includes the first couple hundred characters (including spaces)
29. On page text is based on the copy of the press release. You should be very keyword centric when writing. The question to ask is, “ which keyword searches do I want to result in this release showing up as a top SERP?”
32. Inbound Links are more powerful when used with keyword-rich “Anchor Text” Anchor text links are often used with specific product names or as an “interactive” tool... While this is a good use, more emphasis should be placed on creating anchor text links behind more general keywords such as “Java virtualization” or “server virtualization”
33. The more links you build, the more likely you are to increase the ranking of that webpage in a search for that keyword .
34. Google Search “Mayday” Recent algorithm change weighs relevancy of articles using user behavior on long-tail keywords higher than content keyword densities. In English? Interesting news, compelling content changes from being “King” to being “Godly” for all content. It used to be that long keyword phrases were easier to rank for based on keyword density alone, but now long-tail keywords will be held in the same esteem as shorter, generic keywords and phrases. In other words, use phrases 3-10
35.
36. Crafting The Perfect Headline “ Headlines that work in print don't work online because they're not search-friendly. Your headlines should be clear and declarative and state what your post is about.” Paul Gillin, Veteran Technology Journalist And Author
37.
38.
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40. Recommended Headline/ Title Length Also keep in mind that Twitter has a maximum of 140 characters – but leave room for a shortened URL…that’s a net of about 120 characters for Twitter. Headline Google Google News YouTube Yahoo! W3.org Headline/Title Length (Characters) 65-70 Max Displayed In Search Results (no documented recommendation) Min 10 to Max 110 120 Max 67 Max 64 Max
50. How Do You Pick Keywords? MW’s SEO Analyzer grades the search optimization level of a press release based on its headline, multimedia assets, and body text as well as the keywords. .
60. Potential Audience Twitter 190 Million+ Users veoh 28+ Million Unique Users Facebook 600 Million Users Photobucket 30 Million Unique Users Top Blog Sites 24 Million Users YouTube 2 Billion+ videos viewed daily Second Life 13 Million Residents LinkedIn 90 Million+ Users AP Mobile 38 Million monthly page views
61.
62. The SM 2.0 News Release Multimedia Elements DIGG,Technorati, Search Engine Stats Technorati Mashup Corporate RSS Feed Bulleted News Facts Multiple Quotes Corporate Web Site Social Bookmarking Links Intelligent Keyword Navigation Resources Facebook (Social Networking)
63. Feature: • embedded pictures • streamed video Benefit: • More engaging • Convenient for media / bloggers • Own screen real estate • Improved SEO
64.
65.
66.
67. Feature: • SEO Enhancement • Anchor Text Links • Links display on 100+ sites Benefit: • Backward links improve rank of website • Anchor text associates site with desirable keywords • Picking own meta keywords allows more creativity (Google Keyword Tool) • Combination of SEO Enhancement and multimedia maximizes SEO • Long Tail – news lives indefinitely
68. Feature: • Sharable on more than 230 social networks Benefit: • Lowers barrier to interaction • Maximizes viral potential • Gives target audience the ability to share release the way they want with others who are interested in news • Increases reach • News recommended by friend carries more weight
69. Feature: • Built in real-time reporting • Easily view Diggs • Easily view Technorati track backs • View & link to Google, Bing, Yahoo appearances Benefit: • Quickly assess key metrics/value • Easy reporting • Allows audience to easily see what others are saying about release
70.
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72.
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74. Feature: • Headlines appear on blogs with relevant content via the Pheedo Blog RSS ad Network Benefit: • Value add release in front of highly targeted audience that is more likely to absorb and share message PC Magazine NY Times – Health News PHEEDO BLOG RSS AD NETWORK
84. Goal # 2: Drive traffic to project website SEO Enhancement (Included with Social Media 2.0) allowed Canadian Virtual Hospice to link important keywords back to their chosen sites, encouraging click-throughs and providing convenience to their audience.
127. Resources Social Media Corner on LinkedIn http://twitter.com/marketwire #smmeasure chat http://www.marketwire.com/PR 2.0 http://www.marketwireblog.com/ Public Relations Marketing and Planning Tools Summary From Marketwire: http://www.marketwire.com/mkt/PDF/Marketing-PR-Planning-Monitoring-Tools.pdf
128.
Editor's Notes
So, what is a Search Engine Optimized Press Release? Well, it’s simply your text release written using the words and phrases that people type into a Google search to find you And it includes internet links to encourage people to come visit your website where you can convert them to a buyer, an investor, an evangelist. These hyperlinks are what connect the World Wide Web and are your greatest opportunity to be found. Be strategic about the pages you’re driving traffic back to. Make them specific internal landing pages where there’s such things as: A point of purchase A place to request more info A free offer Events like conferences and webcasts Other websites with stories that help to illustrate your Groups associated with your brand And recent media or blog posts about you
Define Keyword 75% using 25% not
Another important factor to consider is the anchor text of a link, which assists search engines in determining the subject of your page. You’re more likely to rank for anchor text that coincides with content on the page you’re linking to. The last thing you want to start competing for are keywords such as “learn more” or “this site” or “here”. In the case of marketwire, anchor text like “press releases” or “social media marketing” or “news wire” would be much more beneficial. -Deep linking is all about relevance. Think back to the content mantra that “relevant content is godly” for a minute. If someone is linking to your site specifying very specific anchor text as your subject matter, does it make sense to send them to your homepage which is a gross generalization, or to deeper pages in your site that is more specific and relevant? Search engines think the latter.
Links are often your web page’s first impression on search engines. Short of reading the content in a release, search engines look to anchor text to suggest what the main topic or content of a linked page (landing page) might contain. The main goal for SEO goodness when it comes to links is the perfect alignment of release content, a link’s anchor text as a signal promoting the importance of a landing page, and the landing page’s relevance to the release. If all three are in alignment, you’re good to go. That being said, here are some tips on links… Do: -Ideally, the anchor text specified is a wish list item to a search engine for the keywords or phrase your client wants to rank for. Type that phrase into a search engine and determine how many competing pages they’re up against. Consider clicking a few that rank well for that phrase to try to determine what makes that page rank well. Then check Google.com/sktool/ to determine the monthly search volume and competition on a keyword or phrase. -When comparing competing pages for a given search query, consider visitor intent amongst those competing results in the SERP. Do they speak to educate visitors, sell to visitors? Do they appeal to spontaneous personalities, researchers, judgers, etc? How do your client landing pages compare? -Using descriptive anchor text is a no-brainer, don’t bother linking anchor text such as “read more” or “visit our web page” or “click here”. -The use of redirects is generally a solution to a problem. If you’re using redirects for links embedded in a news release, you’re doing something wrong. However, if you must use redirects make sure they’re SEO friendly by checking them on seoconfs.com. OMG, when you’re linking, make sure you don’t: -link to general hub pages, they’re not specific enough to stand the test of time. What you really want to do is start ranking specific client landing pages for specific keywords. The content should be highly relevant to both the release, and the link anchor text, as mentioned above. -Try not to deceive visitors in any way. Not only will this demote your rank in the SERP, but it may get you a “malware” or “phishing” or “restricted” site warning screen if and when links are clicked from search engines. -You only ever use calls to action in advertisements. No one clicks on advertisements (ok fine, a few people do, if it’s targeted). Search engines don’t know how or where to rank a landing page that has links describing it as “click here” or “call now”. Don’t make it hard for search engines to guess what a landing page is about. -As mentioned above, redirects are typically solutions to web site problems.
SEO should be part of a long term online marketing strategy, and must be nurtured, monitored and maintained over time. Competition is fierce for web pages, but other content types show real promise, such as images and multimedia.
Competing against tens of millions of other web pages can be tough, which is why it makes sense to compete with different types of media. Ever since Google started using Universal Search Results (aka blended search results, including video, images, etc), there has been a proportionate amount of competing media types on the first page of Google’s SERP. -There are billions of Web pages that compete with each and every news release, that may or may not be more relevant. Subsequently, getting a news release ranked for generic terms is really hard. It takes a significant, long-term SEO campaign to compete. -Images are somewhat easier to rank for. A picture says a thousand words, so if a message can be communicated in an image, it might be a good place to start. Competing image counts are usually orders of magnitude smaller than their web page counterparts for the same keywords. In addition, when clicked on, they link back to the page that embeds them, thereby sending traffic to a story because of it’s image. -Video results are similar to image results. Much less competing items for any given keyword, plus prime real estate on the first page SERP. Keep in mind that YouTube is the #2 search engine on the internet (according to ClickZ), and video receives double the benefit because it’s listed on YouTube and on Google. Unfortunately, video hosted on YouTube is one click removed from a client’s website, but that’s better than no exposure at all (compared to web pages).
Take a good look at the stats on this slide. For all I know, these are incorrect at this moment because more and more people are discovering this world. That’s a big audience!
New format Breaking news no longer primary goal Be interesting, provacative, engaging Makes you content easily shareable and spreadable
White House press conference. Highlighted quote from President Obama.
Media pickup of press conference – highlighted quote is basis for stories
IDO Security ties in release with news story. Anchor text links – associates your site with those keywords and phrases
Over 100 downstream partners display the live links to your website – there backward links improve the rank of your website
RIM social media 2.0 release
Diggs
Blog posts – not Video also picked up in blog posts
Expedia.ca SMR
Videos posted to Marketwire YouTube channel on first page of Google search for release.
Share this
Offers source code to easily take and post to a blog – embed code
Big trend - YouTube – second biggest search engine People are looking for content on video – fastest growing medium
Obviously, success in social media is what you make it. Being conversational, approachable, and building relationships with your community takes time and effort. Small and medium sized businesses are doing this well. They understand that social media is the new word of mouth. Several are reducing customer service costs, and getting hyper-local reach. Sometimes the best companies are on our doorstep and we don’t even realize it. Enterprises are doing their share to embrace social media as well. Fortune 100 companies are starting to become more engaged in social media and have started to go beyond traditional networks to build communities on their own platforms.
But how are these companies leveraging social media monitoring to build their brands? Several applications come to mind: The most obvious one being brand/reputation management. You can’t join the conversation if you don’t know where it’s occurring. If you haven’t started listening or joining conversation yet, I would recommend you do so. This is the reason Marketwire started the social media fitness program earlier this year, to ensure companies started engaging their communities online. If you haven’t checked it out yet, visit sm10x30.com for more information. Agencies have embraced social media monitoring. Several have started offering social media monitoring reports and analysis to clients based on specific campaigns – a very smart idea. Several agencies have started measuring results directly, and are relating key performance indicators directly to return on investment for their social media efforts. Many have used social media monitoring solutions to run comparative reports showing how their services excel against their competition. These are significant, game-changing advantages. Small and medium-sized enterprises use social media monitoring to identify influencers and advocates in their industries and markets. Several companies are actively monitoring social media to resolve customer service issues and reduce support costs. Many are also leveraging competitive intelligence to gain insights on competitor activities. What are some specific examples of how companies are employing social media strategies, monitoring and analytics to build stronger relationships and drive ROI?
Everyone knows about Dell’s now infamous $3M in revenue through Twitter, but there are several other great examples that you may not have heard of… for example: Cisco found that providing user forums and participating in their online communities actually reduced customer support inquiries and tickets by 43%. Social@Cisco website – includes 22 external blogs, 108 twitter feeds (w/2 million followers), 79 Facebook groups (w/100K fans), 300+ YouTube channels (2K videos, 4 million views) Ebay finds that users that are engaged in their online communities in forums, on blogs, and on twitter are likely to spend an average of 54% more. (ARPO stands for average revenue per order). I’m guessing that had something to do with Ebay starting eBay Classifieds (or Kijiji in Canada). Build-A-Bear actually went one step further and created a platform, a destination for kids to interact with their brand and each other. Doing so boosted units sold to 60,000, generating half a million dollars in revenue. Shortly after the oil spill in the gulf, BP launched several reputation management strategies including an estimated $50M spent on television ads, $1M in paid search, and on the social media side: launched a website dedicated to the Gulf of Mexico Response, a YouTube channel, a FlickR pool, a Facebook page, and started Tweeting. Granted, some of these examples are somewhat older, but the reason for that is that companies have learned enough from their own social media engagement and analysis to realize that it’s starting to become a competitive advantage, so they’re less likely to publicize their successes.