The document discusses optimizing web pages for search engine ranking and conversions. It emphasizes the importance of three key elements: 1) original, high-quality content; 2) effective user interface design; and 3) proper on-page SEO techniques. Specific recommendations are provided for each element, including optimizing loading speed, navigation, content formatting, internal links, and more. The overall message is that pages need a well-balanced mix of user experience, content, and SEO factors to succeed.

1. On-Page SEO for 2013– Optimize Pages to
Rank and Perform
My titles are just fine, dude, - you may say. But it looks like a truly optimized page
now involves much more work invested than just filling your titles with keywords.
Simply put, to have a page that's destined to rank and convert, we'll need to mix 3
powerful ingredients:
 Take fresh and original content
 Serve it with effective UI elements
 Then season it with proper SEO
Sounds easy enough, however each of the three has its own components and
aspects. And the 3 images below will help you get a better understanding of them.
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2. The World of User Experience
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3. What's coming: Google is more interested in user behavior than ever. Decent
user experience data can be a crucial ranking factor of the future.
Get prepared: Make sure the elements mentioned in the picture above are in
place and working:
1.Minimize the loading time of your pages
2. Make navigation visible and easy to use
3. Use breadcrumbs for easier and quicker content browsing
4. Make sure your pages are logically arranged into folders and have user-friendly
URLs
5. Customize your website resolution.
6. Make pages easy to read (divide your page visually into easy to read modules,
using images, headings and subheadings).
7. Put the most prominent content above the fold – put key elements on top to
make them noticed without scrolling the page down.
8. Make use of the footer – add navigation links, quick contact data, a back-to-top
button, etc.
9. Use catchy call-to-action buttons. Make them big, make them clear, make
them delicious and make sure they stand out in a web layout.
10. Keep all elements consistent (body font, logo size, page background, link
styles, etc.)
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4. The World of Content
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5. What's coming: There's more quality content on the Internet than ever, now people
are so accustomed to quick social networking browsing, they DO NOT read, but
scan-scan-scan and faster and faster!
Get prepared: In short – create nicely formatted pieces of content that help you
achieve your content goals – signups, purchases, etc. The main things to consider:
1. Make paragraphs short. Really short. Even one sentence can be good enough.
2. As people tend to scan texts, make titles and subtitles 100% informative.
3. Tell stories – people love them.
4. Use the inverted pyramid writing style (starting with the most exciting
facts and gradually adding more details).
5. Using simple words (instead of complex terms) will do you a lot of good.
6. Use relevant pictures with captions.
7. Make wide use of lists to make important points more prominent.
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6. The World of SEO
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7. What's coming: On-page is a must for your site to be found in search. And as
more and more on-page factors tend to influence the way search engines evaluate
your site - you have to keep a close eye on each and every of them.
Solution: Basically, you need to combine the bunch of well-known on-page
techniques with a number of innovations storming into SEO now. To be more
exact:
On-page essentials:
1. Search-engine-friendly URLs
2. Optimized titles, descriptions, h1-h3 texts
3. Optimized images: alt attributes, image file names, text captions
4. Internal links to relevant pages and proper anchor text
5. Unique content
6. Sitemap
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8. Some on-page innovations you may also want to take advantage of:
1. The canonical tag
2. Rel=author
3. Socially sharable pages
4. Video XML sitemaps
5. Schema.org and other relevant markup
It's essential to keep an eye on the new things that become important
and add them to your on-page SEO checklist.
All in all, the most important thing to understand in on-page of 2013 is –
make sure your pages mix all the three world mentioned above - UI,
Content and SEO, which is the only key to your website's success now.
Designed By Sandeep Sherawat