By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Pakar SEO Aceh, Pakar SEO Papua, Pakar SEO Sleman, Pakar SEO Batam, Pakar SEO Bengkulu, Pakar SEO Medan, Pakar SEO Palembang, Pakar SEO Kediri, Pakar SEO Surabaya
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Are you an entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Pakar SEO Aceh, Pakar SEO Papua, Pakar SEO Sleman, Pakar SEO Batam, Pakar SEO Bengkulu, Pakar SEO Medan, Pakar SEO Palembang, Pakar SEO Kediri, Pakar SEO Surabaya
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Are you an entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!
Hi, I am SEO Expert please check my Resume / Biodata / curriculum vitae my portfolio also available on http://ppcseoexpert.wordpress.com, I have more than 14 years expert in SEO - SMO - PPC Marketing, If you want really result in digital marketing field then please contact me
Social Media Marketing From Start To FinishLorna Li
Want to launch a social media marketing program on a bootstrap budget, but don't know how to begin?
This presentation covers the basics of setting up a social media marketing program, such as how to:
- Define your social media strategy
- Map your social media universe
- Identify your social networks
- Promote your content or launch a social media campaign
- Analyze social media metrics
- Prioritize and manage social media engagement
Also covered are several useful social media productivity tools.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
Get the Top 60 On page SEO factor checklists to achieve a higher ranking in the search engine results. Categorized into 3 sections these SEO factors that effect the ranking must be performed before the link building process. You can contact us to get more support and guidance on your SEO project with working on these SEO factors for that ranks the website. Also feel free to solve your queries that are related to any tips to improve the page rank. Get started with these SEO ranking factor today!!
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In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from off-page SEO, and we’ll talk about some on-page optimizations that can help you to rank better..
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
11 on-page seo techniques for better ranking in 2017DSIM
On-Page SEO comprises of all the internal elements of your website which are optimized to make it more search-engine friendly. In this article, we have gathered up the main factors that you need to keep in mind and lay emphasis on while doing On-Page SEO of your website.
In the digital age, where nearly every consumer's journey starts with a search engine, understanding and harnessing the power of SEO is essential for businesses and website owners. Our PowerPoint presentation, "Mastering SEO: Boosting Your Online Presence," is designed to provide a comprehensive overview of search engine optimization and equip you with the knowledge and strategies needed to enhance your online visibility and drive organic traffic.
For More information please visit this website : https://digitalpundit.in/
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.http://www.iiceducation.in/seo-course-training-indore.html 133, 1st floor, Veda Business Park, Bhawarkuan, Indore, 452001
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Neuro-symbolic is not enough, we need neuro-*semantic*
5 on page seo techniques
1. 5 On-Page SEO techniques that’ll Boost Your Rankings
(checklist included)
On page SEO is perhaps the most important process not only for better rankings but also for a
successful internet marketing campaign. Every campaign starts from the web site and if your
web site is not optimized for both search engines and users, your chances for success are
minimized.
I have already talked about the relation between on-page and off-page SEO and also explained in
detail what is off-page SEO. For the purpose of giving beginners a complete picture, I will
explain in brief a few basic terms.
Search Engine Optimization
Search Engine Optimization or SEO in short is a term that encapsulates everything you need to
do to improve your web site‟s ranking position in the various search engines. This includes
configuration settings you have to apply on the website (that‟s on page SEO) and techniques you
can use outside the boundaries of the website (that‟s off page SEO).
Is on-page SEO more important than off-page SEO?
To achieve maximum exposure in the search engines and keep your users happy you need both
off-page SEO and on-page SEO. In my opinion on page SEO is more important and I will
explain below why.
1) ‘Speak’ the search engines language: It makes more sense to start with on-page SEO and get
it right rather than trying to convince search engines to give you better ranking with off page
SEO. Search engines are computer programs (software) and they understand a particular
language. With SEO and especially on page SEO you „speak‟ their language and your goal is to
help them understand what you website is about. In other words the more signals you can give
them, the more are your chances of achieving better rankings.
2) On Page SEO is about the user as well: Never forget that your primary target is to keep your
users happy. Off Page SEO may bring traffic to the website but if it is not setup correctly, if it is
not user friendly the results will be disappointing.
2. 3) Many websites get it wrong: It‟s amazing but it is true that the majority of websites today are
not optimized for search engines. Despite the plethora of information about SEO many website
owners believe that it does not worth to even do SEO and they quit before starting. For those
cases on-page SEO has a lot to offer both in terms of usability but in terms of traffic as well.
4) On Page SEO is sometimes all you need: If you are running a website for a small business
and you need to get local customers searching for various terms on Google then on page SEO is
all you need to do.
5) Off page SEO comes after on page SEO: In order to start thinking on how you can promote
your website you need to be sure that the website is optimized and in good condition. So the first
step is to work with on-site SEO first and then go off-site.
5 on page SEO techniques for better rankings
Now that the theory about SEO and importance of on-page SEO is justified, let‟s move on to the
practical part.
There are many on page SEO techniques and not only 5, but for the purpose of this post I will
explain below what I think are the absolute settings you have to apply on your website today. I
strongly suggest that you also read (links will open in a new window):
1. Content comes first
A website with brilliant content can do great with or without SEO, a website with bad content
will not survive with or without SEO, a website with good content can become even better with
SEO!
So, what is considered good content?
Original Content (articles, text, images, videos, presentations, infographics, comments etc.) –
No copies or re-writes of existing articles
Content published on your website first – Even if it‟s your own content, if you have already
published it on another website then it‟s not good for your site.
Content that includes text as well – Try to have text to accompany your non-text content. For
example if you post videos on your website try to add a text description as well. If you add
images try to describe in words what the image is all about.
Content that is useful – Don‟t publish content for the sake of publishing. Before hitting the
publish button make sure that what goes live adds value to your website.
Content that is well researched – Users don‟t want to read quickly prepared posts and neither
does search engines. If you are writing about a certain topic or answering a question make sure
3. that what you write is justified and covers both sites of a story. Long articles are proven to rank
better than short articles.
Posting frequency – 2 things are important when it comes to posting frequency. First is to have
fresh content on your website and second to establish a publishing strategy and stick to it.
2. Page titles, description and formatting
This is SEO 101 but very important as well. When search engines are reading your pages among
the things they check includes the page title, the description of the page, the major headings and
images. They do so because they need to understand what the page is all about and then based on
other factors as well (off page SEO, domain authority, competition etc.), they will place your
page in a position in their index.
Page titles – Each page must have a unique title that will help both search engines and users
understand what the page is about. A page with title “On Page SEO Tips” is better than a page
with title “index.html”.
Descriptions – The page description is what the searcher will see in the search engine results
page. So it has to be descriptive, up to 150 characters and unique for each page. It‟s your
opportunity to advertise your page and convince the searcher to click your link and visit your
website rather than selecting one of the other links.
Formatting – A page needs to be properly formatted. Think of it like a report which needs to
have a heading (h1) and sub headings (h2). Important parts of the report are highlighted with
bold, underline or italics.
Do not just throw text on the page but make sure that it is readable as well. Besides the
formatting practices explained above you also need to use a good size font (at least 12px) and
split the text into small paragraphs (max 4-5 lines).
Images – Images are important but these should not increase the loading time of the website.
Best practices for using images:
1) Use original images. If you need to use an existing image from the web you need to reference
the source.
2) Optimise the size of the images – the smaller the size (in bytes) of the image the better. Use
yahoo smush it to reduce the size of an image without sacrificing the quality.
3) Use ALT tag to describe the image – This helps search engines understand what the image is
about.
4) Use descriptive filenames – Don‟t just name your image „image1.jpg‟ but try to use
descriptive filenames, for example „Man doing push-ups‟.
4. 5) Use a Content Delivery Network – If you have a lot of images in a single page you can use a
CDN service (from Amazon or Google) that will make your page load faster. In simple terms
your images will be hosted and served by a number of servers and this speeds up the loading
process.
You can also read my seo tips for beginners article for more examples of optimized titles and
descriptions and for best practices about the use of images.
3. URL Structure
The URL structure is an important part of on-page SEO. Whenever I talk about URL structure, I
prefer to split it into 4 major parts:
1) Permanent links – Permanent links are the URL‟s of each page. Good URLs should be less
than 255 characters and use hyphens to „-„separate the different parts.
For example a good URL is:
http://www.reliablesoft.net/seo-tips-for-beginners-15-ways-to-google-boost-your-web-site/
A bad URL is:
http://www.reliablesoft.net/p?165 or
http://www.reliablesoft.net/seotipsforbeginners/ or
http://www.reliablesoft.net/123131/publish/data2/seo_Tips.html
2) Categories – Group your pages into categories to help users and search engines find what
they want faster. It‟s like having a warehouse with lots of uncategorised items versus a
warehouse with all the items assigned to a dedicated category. You can have sub-categories as
well but my advice is not to go over one level. For example a good category structure is:
Reliablesoft > Social Media > Facebook and not Reliablesoft > Social Media > Facebook > Tips
3) Breadcrumb – A breadcrumb is also important for all your pages because it allows users to
navigate your website in a structured way since they always know where they are and how deep
below the home page.
4) User Sitemap – One of your options in the main menu should be the User Sitemap. This is an
html file that represents the structure of your website. Visit my sitemap for an example.
4. Internal linking
Linking to pages within your website is very important for SEO because:
5. 1) It’s like building your own web: If you watch the nice tutorial by Google on how search
works, you will see that the first step a search engine spider will do is follow the links they find.
So when they arrive at your page, if you don‟t have any other links within the text they will read
your page and go but if you have links pointing to other pages within your website they will take
those into account as well.
2) It’s a way to let search engines know about your other pages: As explained above when
search engines find a page with links, they will go and read those pages as well so you can use
this technique to tell search engines about pages of your website they have not yet discovered.
3) It’s a way to tell search engines which are your most important pages: Every website has
some pages that are more important than others. Internal linking is one of the ways to pin-point
the most important pages by sending them more internal links.
4) It’s a way to increase time on site – A user that is reading your post is more likely to click on
a link to read more about a certain subject and thus increase both the time spend on your website
and the number of pages per visit.
Best practices for internal linking:
1) Don‟t use keywords only for your internal links
2) Add internal links when they are useful for your reader
3) No more than 7-8 internal links per page (this is my opinion and not based on any research or
studies)
4) If applicable you can also use „related posts‟ at the end of each post for internal linking
5. Speed and authorship
Last but not least, 2 SEO techniques that are becoming more and more important especially after
the release of penguin 2.0 (or 4.0 as some people like to say it): Speed and authorship.
Speed: Google is investing a huge amount of money to make the web faster. In every Google I/O
someone will talk about the importance of speed and their desire to include the fastest websites
in their index. In order to „force‟ web site owners to take speed into account they have officially
added speed as one of the ranking factors.
So, we know for sure that web site speed does matter when it comes to SEO and ranking. As a
webmaster your job is to make sure that your website loads as fast as possible by taking into
account Google’s recommendations.
Google authorship: Google is preparing for the next generation of Search and their effort is to
rank higher webpages written by people who have authority on the particular subject. One of the
ways to establish authority is by correlating the content you publish on the web with your
6. Google+ profile. Then depending on how many followers you have and who follows you, your
ranking may change.
Google authorship is still at its early stages but it‟s gaining ground fast so you have to create a
Google+ profile and bind the profile with your content.
On-Page SEO Checklist
If you have read the article up to this point, the main tips are summarized in the check-list below:
(You can also download in PDF format for printing – On page SEO Checklist)
On-Page SEO Checklist
Content
1 Content is original – copyscape checked?
2 Content is first published on your website?
3 Content has enough descriptive text?
4 Content is well researched with references?
5 Do you have a clear publishing strategy?
Pages Titles, description and formatting
6 Page titles are unique for each page?
7 Descriptions are unique and up to 150 characters?
8 Text is properly formatted using H1, H2, Bold, Italics?
9 Text is split into small paragraphs?
10 Font size is easy to read on small screens (tablets) as well?
11 Image size is optimized using smushit?
12 All images have alt tags defined?
13 Image filename is descriptive?
URL Structure
7. 14 Permanent links use ‘-’ as separator ?
15 Website pages/posts are grouped into categories?
16 There is breadcrumb on all posts/pages?
17 There is an HTML User Sitemap?
Internal Links
18 Pages have internal links?
19 There is a ‘Related posts’ section at the end of each page?
20 Internal links use both keyword and non-keyword anchor text?
Speed and Authorship
21 Website scores more than 90% when checked by Google page
speed insights?
22 Google Authorship is implemented for each and every post/page
available on the website?