This document provides an introduction to basic on-page and off-page SEO factors. It discusses important on-page factors like title tags, keyword density, meta tags, alt tags, internal linking, content, and URLs. It also discusses important off-page factors like link building and using social media. The document provides guidance on optimizing each of these factors, such as using keywords in title tags, maintaining the right keyword density in content, and getting natural backlinks from relevant sites.

1. SEO Introduction
By Rahul Sharma
{RahulSharmaHere.in

2. Basic SEO Factors
On Page SEO factors
• Title Tag
• Keyword Density
• Meta Tags
• Alt tags
• Internal Linking
• Content
• URL

3. Off Page SEO Factors
• Link Building
• Social Media
Basic SEO Factors

4. On Page SEO > Title Tag
Titles tag plays an important role in deciding the
rank of your page. Title is the thing which tells
your readers and search engine what your page
is about.
Title tags tell anyone to visit your page or not
while appearing on search result page

5. On Page SEO > Title Tag
• Title tag should appear within <title> </title>
• Your Title should be convincing
• It should be unique
• Your title should be up to 60 characters
• Try to put your main keyword at the starting
of title

6. On Page SEO > Keyword Density
• Before publishing your page, do a proper
research of keywords.
• Your keyword density should be between 4%-
20%.
• Make your keywords bold
• Use your main keyword within h1 and h2

7. On Page SEO > Keyword Density
Online Resource
• Google Adwords’ Keyword Tool
• Wordtracker’s Free Basic Keyword Demand
• Google Trend

8. On Page SEO > Meta Tags
• Meta tags are not dead yet, try to put your
keyword in meta description.
• Make use of meta keywords but don’t put too
much keywords otherwise search engine will
penalize you.

9. On Page SEO > Alt Tag
• Image alt tag means alternative text of your
image and this is that tag which search engine
spider uses to understand your image.
• If you use images in your post then must add
Alt Tags to your images
• Try to use keyword in alt tag

10. On Page SEO > Internal Linking
• You can get SEO value from high value pages
of your site by using internal linking
• Breadcrumbs are the great way for internal
linking, they allows users to return to the
previous page without hitting back button

11. On Page SEO > Internal Linking
• Make sure your each page is linked to at least one
page
• Add direct links from your homepage to your
most important pages
• Remove low quality/importance links from your
homepage.
• Paragraph links carry the most weight

12. On Page SEO > Content
• Content in NOT king, now ORIGINAL CONTENT
IS KING
• Update your blog on regular basis
• Block duplicate contents, Block Google Bot or
any other search engine bot from accessing
tags, or categories

13. On Page SEO > URL
• Select keyword filled domain
• Use keywords in your post url
• Don’t spam URL by overloading keywords
• Keep URL short and simple
• Select ccTLD if targeting a particular country

14. Off Page SEO > Link Building
• Link building is one of the oldest off page
tactics which stills play a vital role in deciding
your page rank
• If a site passes a link to your site then search
engine will look as passing value to you, so as
much as links you get as much as ranks you
will get

15. Off Page SEO > Link Building
• Don’t get link back from spam sites, it will
devalue your site
• Try to get link back from your category
websites
• Nowadays search engines are smart, try to get
genuine link backs not paid one !!!!

16. Off Page SEO > Social Media
• Social Media is the platform where we spend
most of our time
• Promote your blog on Facebook, Twitter,
Google+, Pinterest, YouTube and LinkedIn
• Try to upload image and put short description
about your post and give a link, pictures get
more attention

17. Off Page SEO > Social Media
• People comes to social media sites to interact, so
don’t spam them
• Implement Google Authorship
• Put social sharing buttons below your articles to
help readers
• Share contents over social bookmarking
platforms like Tumbler, Stumbleupon, Reddit,
Delicious, Digg

18. {House is open for
your queries
Reach me at :-
w:- RahulSharmaHere.in | TechnoArea.In
e:- rahul@technoarea.in

19. THANK YOU