This document outlines best practices for search engine optimization (SEO) that web designers should follow. It begins by explaining that SEO, while important for clients, can seem at odds with design priorities like aesthetics and usability. However, ignoring SEO can mean a site gets lost in the massive volume of new sites created daily. The document then details nine key SEO best practices for designers to implement, including optimizing site structure, navigation, content, images, URLs, internal linking, site speed, and using rich snippets in meta descriptions. It concludes by noting parallax designs are popular but can potentially hurt SEO if not built accessibly for crawlers.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.
To begin the method of optimizing your web site and content for SEO, you ought to produce associate degree SEO strategy. you may get to delineate your audience, outline your ideal leads, determine target keywords, and monitor SERP rankings. however wherever must you begin.
How to Use SEO to Maximize Online Course SalesRebecca Gill
In this LearnDash webinar, we review best practices for optimizing online courses for SEO. Discussion topics include creating a solid process for search engine optimization, researching and selecting keywords, mapping keywords to content, and optimizing content for on-page SEO.
From Alex Wolk at WordCamp St. Louis 2012: covers shortcuts to keyword research and implementing the Yoast SEO Plugin. Visit us at http://www.insiteadvice.com
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
Being Green in a Changing World of Search Engine OptimizationRebecca Gill
This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.
SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.
This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
We recently saw Google's latest update to it's algorithms which govern the search engine results pages, so with this mind, this presentation takes a look at what you can do to make sure your SEO strategy doesn't violate Penguin or Panda.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.
To begin the method of optimizing your web site and content for SEO, you ought to produce associate degree SEO strategy. you may get to delineate your audience, outline your ideal leads, determine target keywords, and monitor SERP rankings. however wherever must you begin.
How to Use SEO to Maximize Online Course SalesRebecca Gill
In this LearnDash webinar, we review best practices for optimizing online courses for SEO. Discussion topics include creating a solid process for search engine optimization, researching and selecting keywords, mapping keywords to content, and optimizing content for on-page SEO.
From Alex Wolk at WordCamp St. Louis 2012: covers shortcuts to keyword research and implementing the Yoast SEO Plugin. Visit us at http://www.insiteadvice.com
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
Being Green in a Changing World of Search Engine OptimizationRebecca Gill
This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.
SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.
This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
We recently saw Google's latest update to it's algorithms which govern the search engine results pages, so with this mind, this presentation takes a look at what you can do to make sure your SEO strategy doesn't violate Penguin or Panda.
SEO 101 - Learn SEO Basics in 15 MinutesAhmed Ezat
Learn SEO Basics for beginners in 15 Minutes, Starter Guide to learn SEO fundamentals easily. Start with content concept and how to produce valuable content. The anatomy of optimized web page " ONPAGE ". Backlinks Types and how to acquire them. Social Signals and how they could affect your rankings.
Follow me : https://www.twitter.com/controlrank
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Successful marketers around the world have used small niche websites to not only get started making money from the internet but also to amass large amounts of wealth. One downside to affiliate based income, though, is that it’s actually harder to scale than other types of business models.
Getting your feet wet with affiliate websites is still one of the best ways to break into making money from the internet.
Now that Amazon has opened the doors to their Fulfillment By Amazon (FBA) program, it’s never been easier to convert from making money with smaller affiliate based niche sites, into running full blown eCommerce operations worth millions of dollars.
https://www.brandbuilders.io/amazon-affiliate-to-fba/
The easiest way to make regular updating a part of your SEO strategy is to create a company blog or news section. Either one of these tools will help you to connect with your readers, while also appeasing the search engines’ desire for fresh content.
Important factors to consider while designing your website !Shubhankar Gautam
You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence
who visits a site, and how many people make it through to see your beautiful design work.
It should be a part of the WEB Design & Development process from the planning stages forward. So
DESIGNERS & DEVELOPERS, unplug your ears and make it a priority to learn how you can start
thinking about SEO in the design process. Let’s dive into the topic a little more today.
SEO Guide For Web Designers & FRONT-END DEVELOPERS. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. As a web designer or frontend developer, most on-site SEO is your responsibility.
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
5 Best Practices For Technical SEO Services In India That You Should Know Flexsin
For the website to be optimized for success, technical SEO is essential. The top SEO experts all recommend the following five technical SEO best practices.
https://www.flexsin.com/seo-services.php
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
In the digital age, where nearly every consumer's journey starts with a search engine, understanding and harnessing the power of SEO is essential for businesses and website owners. Our PowerPoint presentation, "Mastering SEO: Boosting Your Online Presence," is designed to provide a comprehensive overview of search engine optimization and equip you with the knowledge and strategies needed to enhance your online visibility and drive organic traffic.
For More information please visit this website : https://digitalpundit.in/
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https://alandix.com/academic/papers/synergy2024-epistemic/
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GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
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2. As web designers, are we diametrically opposed to search
engine optimization? We know that, at its center, web design is
about elevating bland information on a screen into something
aesthetically delightful and intuitively recognizable. It’s also
about communicating an idea with other humans. Cave men had
cave paintings, Ancient Egyptians had hieroglyphs, modern man
has web design. Yes, it’s just that important.
This is precisely why many designers have given up trying to
please the robot called SEO.
3. What is SEO?
SEO stands for Search Engine
Optimization.
It’s the strategy of developing and
improving your website so that it ranks highly
on search engine result pages, preferably on
the first page of results. We know that at
least 75% of searchers never scroll past page
1 on Google.
This means that we must make it to the
first page in order to be considered by the
vast majority of searchers.
4. Why is SEO Important to Web Designers?
The quick answer? Because it’s
important to your clients.
The longer answer? According to
this research, over 571 websites
are created every second. Every
second. With all of those websites,
your own website has the high
probability of being lost forever in
the abyss known as “Beyond Page 1
of Google”
5. Top 9 Best Practices
Let’s take a look at the top 9 best SEO practices for web designers.
6. 1. Site Structure
When it comes to SEO, the structure of your website is one of the most
important factors. Site structure is all about how your web pages link together.
Search engine crawlers judge your site’s value based on the way it’s set up. File
hierarchy and site maps play crucial roles in whether or not you get a high ranking
page.
7. 3. Meta Description
Even if you’re unfamiliar with the term, you’re definitely aware of what it is. A meta description
is the little snippet on the search page that provides an overview for what your page is about.
These descriptions are 160 characters or less.
The meta description is your perfect opportunity to entice visitors to click your link. It’s also a
way to get noticed for your keyword, because Google scans and highlights user-searched keywords
in your meta description.
8. 2. Easy Navigation
Along with logical flow, navigation must be a top priority for any web designer who’s
interested in search engine optimization.
For navigation, shallow is better. With a shallow architecture, users are able to
access any page in as few links as possible. This also refers back to site architecture.
9. 4. Content
I cannot bear to choke out that tired phrase about content being royalty, but we all know
content is increasing in importance. Gone are the days of content stuffing and invisible text.
These days, robots are smart enough to know what sounds right.
Search engines reward longer posts. If you have a blog (which I strongly recommend), it’s
important to take the time to craft content that will bring value to your site. If you’re more of
a designer than a writer, hire someone who can help you.
10. 5. Optimized Images
Ever come across DCIM34292.jpg? Yeah, me too. When you don’t take the time to
name your images, you’re losing valuable SEO. for example smithers-web-design-mock-
up.jpg. Not only are you clearly explaining what the image shows, you’re also maximizing
your keywords.
Another important way to optimize your images is by including Alt Tags. These tags
show up on the browser when an image can’t load. It can also appear when you hover over
the image.
11. 6. Optimized URL
Speaking of hyphens, make sure that you’re optimizing your URLs with hyphenated keywords. If
your blog post is about white hat SEO, your URL should be www.yoursite.com/white-hat-seo.
Keep in mind what your target keywords are, and use that in the title of your blog post, as well as
in your blog post URL. It’s another way to optimize your site for search engines.
Also, avoid joining all the words together. And, avoid underscores (_). Instead, separate the words
with hyphens (-).
12. 7. Absolute URLs for Internal Linking
This practice is simple but powerful. There are two types of links:
Absolute, ex. <a href=”www.yoursite.com”>
Relative, ex. <a href=”/home.html”>
If you’re using relative linking, consider this: absolute links cut down on confusion and reduces
server response time.
13. 8. Site Speed
Research shows that 40% of visitors will abandon a website that takes 3 seconds to load.
That’s the time it took for you to read this sentence. I know that you want to impress users with
your too-cool-for-school designs, but if almost half of new visitors don’t stick around to see it,
does it even matter?
In considering site speed, definitely look at compressing your images, caching static
content, and compacting JavaScript code. The bottom line? Make your backend as simple and
compact as possible.
14. 9. Rich Snippets
Similar to meta descriptions, rich snippets are shown in the search results page, and
generally provide additional about that particular result.
Google is doing away with author avatars but (for now, at least) you can still harness
visual marketing by spicing up your meta descriptions with rich snippets.
15. A Word About Parallax and SEO
A topic about SEO and Web Design wouldn’t be complete without
mentioning the hottest trend in the industry right now — parallax. Yes, we all
love parallax scrolling, it’s so fun to have a one page website. There’s so many
fantastic benefits about parallax. It’s pretty. It’s perfect for guiding visitors
through a chronological series of information. It’s storytelling at it’s finest.