The document provides action items for optimizing old blog posts, including checking search analytics in Google Webmaster Tools, adding SEO titles, meta descriptions, images and word count to posts, linking to related popular posts, selecting target keywords, and promoting curly hair content across the site. It also notes rankings for specific keywords like "Ouidad Haircut" and opportunities to rank for other similar keywords. The action items are aimed at improving search visibility and rankings for older blog posts.