This document outlines a weekly SEO plan, with tasks for each day of the week. Day 1 involves checking the site for security issues. Day 2 focuses on keywords by reviewing titles, headers and meta descriptions. Day 3 is for analyzing analytics and webmaster tools reports. Day 4 is for updating website content. Day 5 suggests optimizing for local search by ensuring consistent business information. Day 6 recommends engaging on social media. Day 7 is for resting before starting the cycle again. Tools are also listed that can help with tasks like site audits, keyword research, link analysis and performance testing.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)Zach Doty
Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.
learn how to do search engine optimization and marketing for your business website. This works for any size business and as long as you are an admin, these tips will help your website get found and rank higher on search engines like Google. Organic searches will always outweigh advertising in terms of benefit long term.
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)Zach Doty
Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.
learn how to do search engine optimization and marketing for your business website. This works for any size business and as long as you are an admin, these tips will help your website get found and rank higher on search engines like Google. Organic searches will always outweigh advertising in terms of benefit long term.
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
Knowledge Graphs and Rich Snippets - Pubcon 2016 - Carrie HillCarrie Hill
My presentation from Pubcon 2016 - Rich Snippets and Knowledge Graphs. jSON-ld or Schema or both? How to get involved with the Schema working group & more.
3 New Techniques for the Modern Age of SEOTom Anthony
Tom talks about three areas that will effect SEO over the coming months and years. SEO split-testing is something that is immediately actionable for most SEOs. Machine Learning is something SEOs shouldn't learn, but should understand enough so they can leverage ML based platforms. Finally, Hub & Spoke business and technology architectures will mean SEOs may want to start thinking about optimisations being an input or output method, so they can apply previous learnings to new technology channels.
In this talk I go through how to use indexation & cannibalization analysis to improve search results through the telling of two customer stories. Also, I speak about different ways you can experiment to make the processes move faster and adapt to changing user behaviors.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Hints and tips on configuring and testing your website to be ready for the changes
by Google to mobile-first indexing, including:
• Which mobile configuration is best?
• Should I build an AMP site?
• What are the risks in a mobile-first world?
• How can I test my mobile configuration for mobile-first indexing?
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
Knowledge Graphs and Rich Snippets - Pubcon 2016 - Carrie HillCarrie Hill
My presentation from Pubcon 2016 - Rich Snippets and Knowledge Graphs. jSON-ld or Schema or both? How to get involved with the Schema working group & more.
3 New Techniques for the Modern Age of SEOTom Anthony
Tom talks about three areas that will effect SEO over the coming months and years. SEO split-testing is something that is immediately actionable for most SEOs. Machine Learning is something SEOs shouldn't learn, but should understand enough so they can leverage ML based platforms. Finally, Hub & Spoke business and technology architectures will mean SEOs may want to start thinking about optimisations being an input or output method, so they can apply previous learnings to new technology channels.
In this talk I go through how to use indexation & cannibalization analysis to improve search results through the telling of two customer stories. Also, I speak about different ways you can experiment to make the processes move faster and adapt to changing user behaviors.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Hints and tips on configuring and testing your website to be ready for the changes
by Google to mobile-first indexing, including:
• Which mobile configuration is best?
• Should I build an AMP site?
• What are the risks in a mobile-first world?
• How can I test my mobile configuration for mobile-first indexing?
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
My Top 10 things you should know about to ensure Google ranks you on the Search Engine Results Pages: Site Age, URL Structure, Content, Content Age, Site Performance, Internal Links, External Links, Trust, Speed and Local Search.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond!
https://www.dfwsem.org/events/kerry-dean/
Digital Marketing is the leading industry in the market and most popular filed is SEO so why are waiting just learn SEO and prepare for SEo interview Questions. Due to this pandemic, the Digital Advertising industry has been increased by about 15% growth in the year 2020.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. 1 Week to Better SEO
•
•
•
•
•
•
•
Day 1 – Check Your Site
Day 2 – Keywords, Keywords, Keywords
Day 3 – Analysis
Day 4 – Update Your Content
Day 5 – Stay Local
Day 6 – Get Social
Day 7 – Rest, of Course
Rinse & Repeat as Needed
3. Day 1 – Check Your Site
Our site is
under
attack!
4. How to Tell
Not a good
sign.
Use a site like
sitecheck.sucuri.net
to verify.
5. How to Prevent it
• If your user name is Admin, change it.
• If your password is ‘password’ please leave
immediately. Use a complex password.
• Check often – Day 1, for example – for
WordPress updates and Plugin updates.
• Backup your site regularly. If you do get
hacked it will make it easier to recover.
6. Day 2 –
Keywords, Keywords, Keywords
Ok – I’m guilty too, but you just can’t set and
forget when it comes to keywords.
Tom’s Number 1 Pet Peeve
Don’t ask me to optimize for a keyword that
doesn’t appear anywhere on the site
This is a good time to check your Titles,
Headers, Alt Tags and Meta Descriptions
(yes, I still use Meta Descriptions)
Forgetting about
your keywords is
highly illogical
7. Day 2 –
Keywords, Keywords, Keywords
Bing Webmaster Tools is a good alternative
8. Day 3 - Analysis
Chekov, are you
looking at
Google
Analytics
reports again?
Worse,
Google’s
Webmaster
guidelines!
9. Day 3 – Use Your Tools
• Look at Google Analytics
• Look at Google & Bing Webmaster Tools
• Run performance tests
A bad workman always blames his tools.
( -Old Proverb)
10. Google Analytics
• If you don’t have Google Analytics on your
site, please leave after the folks that have
‘password’ as their password have left.
• Make sure it’s installed correctly.
• Explore – Don’t just look at visits and
keywords.
• Set up goals and funnels.
12. Webmaster Tools
• Both Google and Bing offer Webmaster Tools.
• Both will alert you to potential problems on your site.
• The latest Google update made the organic keywords
section of Google Analytics useless.
While not as robust as Google
Analytics, Webmaster Tools will
at least give you some keyword
intel
13. Don’t Ignore Mobile
This site is getting more than half it’s traffic from mobile devices. Sure hope
his site either has a mobile version or is using responsive design
16. Where am I?
Check your rank on your target keywords.
If you only manage one site check out Cute Rank – free for one site.
17. Day 4 – Update Your Content
• The search engines like fresh content.
• It gives people a reason to come back to your
site.
Tom’s Theory
of SEO.
Content is, and
always will be,
King.
There are, however,
a lot more queens,
princes and
princesses than
before.
Captain, this site is
useless – it was last
updated 3 months
ago…
18. Day 5 – Stay Local
• The Search Engines
are looking at your
overall web presence
more than ever.
• Make sure your NAP
(Name, Address &
Phone Number) is
consistent across all
of the main and
secondary outlets.
19. Day 5 – Stay Local
• Getlisted.org is a
good place to start
20. Day 6 – Get Social
• Overall web presence includes social outlets
like Facebook, Twitter, Pinterest, etc., etc., etc.
I hate
Facebook
& Twitter
Do as I say, not as I do
21. Major Tom’s Toolbox
These are some tools, sites & extensions I use on almost a daily basis
•
•
•
•
•
•
•
•
•
•
•
Screaming Frog
Cute Rank
Spyfu.com
KeywordSpy.com
Getlisted.org
Moz.com
Xenu Link Sleuth
Sitecheck.sucuri.net/scanner/
www.webpagetest.org/
www.seoptimer.com/
IIS Search Optimization Toolkit from
Microsoft
• Bing & Google Webmaster Tools
• Adwords Keyword Tool
• Google Analytics Lessons
Extensions
• SEO Site Tools
• Mozbar
• Web Developer
• SEO for Chrome
• Mobile/RWD Tester
• Analytics Helper
• Fireshot Webpage Capture
• Woo Rank
• SEO Analysis with Seoptimer
• YSlow
22. Day 7 – Rest, of Course
• Relax, after working on your site for a week you’ve earned it.
• But remember… We start again tomorrow…
Using WP as Example but principles applyNot going to do all of this every week but you should check periodically
Many sites are always under attack, especially WordPress due to popularity.A hacked site will kill you in the rankingsIt may not be easy to recover from a hack
These are basic first steps to protect your site.Many updates are for security, not feature enhancement. Think of it as updating your virus patterns or Windows Updates.
This is normally number one, but security tops the listDon’t assume that the words you think are good are the ones people are usingAdwords tool is great, but you need an Adwords account
Avoid single work search terms – too broad.In the case of ecomm long tail, although searched on less, converts better. Keyword Spy and Spyfu both have limited free options but let you see what your competitors are ranking on.
WordPress has plugins that will let you add Google and Bing snippets very easily.Yoast is my favorite, but there are others.Yoast had versions for many other CMS platforms.
I find in a lot of cases the code is not on every page or is in the wrong place on the pageThere is a lot of good data to be had beyond visits and kewordsMobile usage is one we will talk about laterInternal site search if you have it Top landing and exit pagesSet up trackable goalsVisit Google Analytics Lessons https://support.google.com/analytics/answer/3424288?hl=en
Google first started not providing search terms about 2 years ago for people who were logged into their Google account.In addition to people logged into the Gmail on a computer that’s also all Android users.Google’s last major update a few weeks ago broadened that to include all Google Searches
This will at least show you search keywords and your average position. You lose site interaction.
43% of people will not go back to a site if it does not display correctly on their mobile device.Industry average is 35% mobile usage currently.
Search engines prefer responsive design.In responsive design the site is build to scale on different devices.If that is not an option there are sites that will let you convert your site to mobile.Instead of a free option with a different domain, pay a little extra and use your own. You can use extensions like Mobile/RWD Tester to see how your site looks.
A lot of these items are at the hosting level and you may not be able to impact.You can, however, compress images, save as progressive JPG and cache static content.Progressive images will not really have any impact on a computer but will on mobile.Content caching can speed up a sluggish WordPress site.
CuteRank is a nice little rank checker free for one site.Don’t overuse, search engines don’t like you doing automated searches.
Keep it fresh. Keep it real. Compelling content will be shared. Sometimes people lose focus on their content when the latest trend is spotted like links. I am not saying that links aren’t important, but don’t forget the content.
Local search is having a big impact on not only on local site promotion but in larger sites as well. Search engines are looking at a business’ web presence in its entirety. The NAP info MUST be consistent.Local businesses beware of companies that offer local promotion where you do not own the end results.When the contract is up you don’t get the logins to the various platforms.In some cases they set up a promotional site and when you leave will use that site to promote you competitor.
Check your business on Getlisted.org. The Chamber has multiple listings – this dilutes the value.
I don’t Tweet. I don’t Facebook. I don’t Pin. Sorry, I don’t.However, I have a person in my office that does.Unless you have someone in your office, then you need to as well.Social is a BIG part of that overall web presence we spoke about.Bing and Google came out