For a dashboard to truly provide value
and actionable insights, dashboard design must be approached leveraging meaningful data and analytics with the stakeholder in mind.
Proof of Concept Design.
Representation for designing a proof of concept dashboard environment for Brand Managers to have real-time insights for a paid media campaign.
This exercise provided me with the opportunity to tackle real-world scenarios and challenges, showcasing my creativity and expertise. As a seasoned professional, it allowed me to push my limits and think outside the box.
For a dashboard to truly provide value
and actionable insights, dashboard design must be approached leveraging meaningful data and analytics with the stakeholder in mind.
Proof of Concept Design.
Representation for designing a proof of concept dashboard environment for Brand Managers to have real-time insights for a paid media campaign.
This exercise provided me with the opportunity to tackle real-world scenarios and challenges, showcasing my creativity and expertise. As a seasoned professional, it allowed me to push my limits and think outside the box.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...Digital Marketing, Inc.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Martin Terbrack
Leverage my 20 years of hands-on, end-to-end, cross-channel digital marketing expertise and experiences with premier brands including: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, State Farm, Northwestern Mutual, Kmart, Pulte Homes and American Airlines in a senior digital marketing leadership (Digital Transformation Officer, Chief Marketing Officer, Chief Marketing Technologist, Digital Experience, Technology & Analytics Vice President,) position, responsible for driving growth & increasing marketing’s value contribution based on senior executive c-suite, brand & marketing leadership directives.
Additional positions of interest: digital marketing strategist, senior brand marketing manager, director of interface design & usability, director of brand websites and mobile applications, adobe marketing cloud administrator, adobe analytics (formerly omniture, sitecatalyst) analyst, digital user experience manager, targeting, personalization & optimization specialist, director of search marketing, digital media advertising strategist, mobile android / iphone applications manager, IT director of marketing technologies, digital transformation officer, digital evangelist
Preferred location: Detroit Metropolitan Area, South Eastern, Michigan, U.S. remote
Willingness to travel: Up to 50%,
Are you willing to relocate: Only for executive level opportunities
Integrating web analysis in the user experience design processinternetarchitects
Measuring has become more and more important to the job of the information architect.
* We need to measure the KPI's of our projects to assure we meet our customers business objectives.
* We need to measure the usage of the site to assure it's effectiveness.
* We need to measure the users behaviour on the site so we can optimize the information architecture to meet their needs.
* We need to measure business parameters such as sales numbers, conversion rates, ... and compare them to the traffic analysis.
Measuring becomes essential to define what we do but also to define why we do it. We need to justify and document the effect our work has on the overall business. A new generation of tools allows us to integrate data from traffic analysis, CRM, ERP, with our traditional work of defining navigations, taxonomies, content organization, etc.
Most usability tests only include a small sample of users meanwhile there is data available on all of our visitors behaviours, we need to exploit this data and use it to define and refine the overall user experience of our online projects.
Campaign reporting as an essential tool for measuring marketing ROIGetting started with campaign reporting
Beyond the basics:
Improving usability with lookup tables
Trending
Adding cost information for real ROI
Addressing campaign attribution issues
How to create an analytics dashboard (with examples).pdfWebMaxy
Heads up, business owners! 📣
Are you wanting to create a data-driven analytics dashboard?
We've got you covered!
Learn how to create an analytics dashboard with examples!
Check out our latest blog post to learn some simple steps for creating an analytics dashboard to track your business performance! http://bit.ly/3Y1CaFf
And get started with WebMaxy for free now: https://calendly.com/webmaxy/30min
Objective: Contracted as an outside auditor, the objective was to perform an analysis for opportunities to enhance data analytics and measurement of campaign performance for several Elanco pet brands from available data repositories including evolving dashboard environments and brand websites.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Marketing data analytics reinforce process to identify and manage data collection cycles for major milestones using agile management and development frameworks.
How to Segment Your Customers and Target Their NeedsWebtrends
y digital marketer knows that relevant content leads to a better conversion rate. But how do you make sure you’re publishing the right content to the right person? Learn how through segmentation and targeting with Webtrends Optimize.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
Measuring Digital marketing - ROI & KPIsAnkur Garg
My guest lecture at UC Berkeley, discussing the subject of measuring Digital Marketing efforts. The steps included identifying right metrics/KPIs and building campaigns with high ROI metrics.
Feedback Management System The Criterion platform is a modern IT infrastructure which simplifies and empowers customer and employee survey lifecycle. Offers a new range of possibilities including continuous data flows (towards your marketing databases) and real-time analysis of the results. Corporate Criterion lets you design complex questionnaires and define surveys in terms of participants - consumers to be asked, execution resources, planning and administration. Electronic questionnaires become available to the authorized users, posting the answers directly to your database systems (data warehouse or marketing database). Data analysis and presentation is easier than ever through powerful reports performing in real time mode. Either
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...Digital Marketing, Inc.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Martin Terbrack
Leverage my 20 years of hands-on, end-to-end, cross-channel digital marketing expertise and experiences with premier brands including: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, State Farm, Northwestern Mutual, Kmart, Pulte Homes and American Airlines in a senior digital marketing leadership (Digital Transformation Officer, Chief Marketing Officer, Chief Marketing Technologist, Digital Experience, Technology & Analytics Vice President,) position, responsible for driving growth & increasing marketing’s value contribution based on senior executive c-suite, brand & marketing leadership directives.
Additional positions of interest: digital marketing strategist, senior brand marketing manager, director of interface design & usability, director of brand websites and mobile applications, adobe marketing cloud administrator, adobe analytics (formerly omniture, sitecatalyst) analyst, digital user experience manager, targeting, personalization & optimization specialist, director of search marketing, digital media advertising strategist, mobile android / iphone applications manager, IT director of marketing technologies, digital transformation officer, digital evangelist
Preferred location: Detroit Metropolitan Area, South Eastern, Michigan, U.S. remote
Willingness to travel: Up to 50%,
Are you willing to relocate: Only for executive level opportunities
Integrating web analysis in the user experience design processinternetarchitects
Measuring has become more and more important to the job of the information architect.
* We need to measure the KPI's of our projects to assure we meet our customers business objectives.
* We need to measure the usage of the site to assure it's effectiveness.
* We need to measure the users behaviour on the site so we can optimize the information architecture to meet their needs.
* We need to measure business parameters such as sales numbers, conversion rates, ... and compare them to the traffic analysis.
Measuring becomes essential to define what we do but also to define why we do it. We need to justify and document the effect our work has on the overall business. A new generation of tools allows us to integrate data from traffic analysis, CRM, ERP, with our traditional work of defining navigations, taxonomies, content organization, etc.
Most usability tests only include a small sample of users meanwhile there is data available on all of our visitors behaviours, we need to exploit this data and use it to define and refine the overall user experience of our online projects.
Campaign reporting as an essential tool for measuring marketing ROIGetting started with campaign reporting
Beyond the basics:
Improving usability with lookup tables
Trending
Adding cost information for real ROI
Addressing campaign attribution issues
How to create an analytics dashboard (with examples).pdfWebMaxy
Heads up, business owners! 📣
Are you wanting to create a data-driven analytics dashboard?
We've got you covered!
Learn how to create an analytics dashboard with examples!
Check out our latest blog post to learn some simple steps for creating an analytics dashboard to track your business performance! http://bit.ly/3Y1CaFf
And get started with WebMaxy for free now: https://calendly.com/webmaxy/30min
Objective: Contracted as an outside auditor, the objective was to perform an analysis for opportunities to enhance data analytics and measurement of campaign performance for several Elanco pet brands from available data repositories including evolving dashboard environments and brand websites.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Marketing data analytics reinforce process to identify and manage data collection cycles for major milestones using agile management and development frameworks.
How to Segment Your Customers and Target Their NeedsWebtrends
y digital marketer knows that relevant content leads to a better conversion rate. But how do you make sure you’re publishing the right content to the right person? Learn how through segmentation and targeting with Webtrends Optimize.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
Measuring Digital marketing - ROI & KPIsAnkur Garg
My guest lecture at UC Berkeley, discussing the subject of measuring Digital Marketing efforts. The steps included identifying right metrics/KPIs and building campaigns with high ROI metrics.
Feedback Management System The Criterion platform is a modern IT infrastructure which simplifies and empowers customer and employee survey lifecycle. Offers a new range of possibilities including continuous data flows (towards your marketing databases) and real-time analysis of the results. Corporate Criterion lets you design complex questionnaires and define surveys in terms of participants - consumers to be asked, execution resources, planning and administration. Electronic questionnaires become available to the authorized users, posting the answers directly to your database systems (data warehouse or marketing database). Data analysis and presentation is easier than ever through powerful reports performing in real time mode. Either
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Why build a dashboard?
Dashboard Platforms offer many
business and managerial benefits.
Real-Time | Data Access
Visual Formats
Central Location
Cost Effective
Customizable
Virtual Acces
Dashboards provide a central stakeholder location to
quickly review and understand business performance.
Quickly understand and monitor real‐time performance.
Offers data‐driven business performance transparency.
Enables the easy sharing of information across teams.
Provides the ability to spot performance trends quicker.
Facilitates faster data‐driven business decisions.
Saves time and valued resources via reporting efficiencies.
Why build a dashboard?
Dashboards offer many business
and managerial benefits.
Real‐Time | Data Access
Visual Formats
Central Location
Cost Effective
Customizable
Virtual Access
…and much more
Value Proposition | Dashboard Benefit Review
3. A dashboard is essentially a data visualization tool that tracks, analyzes, and displays
KPIs, metrics, and critical data points. Depending on stakeholder group needs,
dashboards can be developed in one of three fundamental types.
The Strategic or Managerial dashboard focuses on providing the key performance indicators
(KPIs) in an easily consumable and quick‐to‐understand visual. These at‐a‐glance dashboards
rely on consistency and clarity. End users are looking for immediate answers rather than
digging deeper into the data.
The Tactical or Operational dashboard focuses on showing progress of work that is being
managed. These dashboards are designed to show the current state of a program or business
operations initiative which can visually highlight when there is a problem. These real‐time
dashboards typically aren’t used for digging deeper into data, however, there may be
exceptions where drill‐downs are needed.
The Analytical or Data Analysis dashboard focuses on allowing end users to explore the data in
as many ways as possible. Specific points of data do not necessarily need to be called out and
large summaries are usually not needed. Instead, this dynamic dashboard enables users to
explore their data through filters and comparisons to uncover meaningful insights.
Designing Dashboards for Stakeholders.
For a dashboard to truly provide value
and actionable insights, dashboard
design must be approached leveraging
meaningful data and analytics with the
stakeholder in mind.
It begins with understanding end user
business needs and requirements.
Three primary questions need to be
answered:
What does the dashboard need to
communicate?
Who will be using the dashboard?
What KPIs and metrics are most
relevant and provide value for the
business insights required?
Guiding Framework | Foundational Approach
4. Dashboard Directional Approach
Identify and prioritize all relevant
stakeholders and stakeholder groups.
Document business/brand/campaign
goals, objectives per each stakeholder
group.
Survey each stakeholder group via
leading business questions to ascertain
needs and requirements.
Align and expand the data hierarchy
ecosystem for each stakeholder
group’s dashboard needs.
Align each stakeholder group KPI map
to available data source and the
required dimensions and metrics.
Map each data source to requisite data
connection needs for each stakeholder
dashboard.
Make the required data connections to
the dashboard platform, test, and QA.
Develop, test, and QA custom data
connectors and set data refresh cycles
as needed.
Refine and expand on Beta dashboards
into usable environments for each
stakeholder group by priority status.
Build each stakeholder dashboard
environment using a natural visual
storytelling flow.
Build and test each stakeholder
dashboard aligned to defined KPIs and
documented build criteria.
Soft launch each stakeholder
dashboard per scheduled timelines as
a full beta and solicit user feedback.
Modify, refine each dashboard
environment per beta launch input as
required.
Officially launch (publish) each
stakeholder dashboard per scheduled
timelines.
Produce a series of quick reference
user guides.
Expanded Discovery Data Mapping Design & Build Publish
Step 1 Step 2 Step 3 Step 4
Setup and schedule automated delta
performance alerts.
Goal: Expand methodology and process for aligning workflows for faster build cycles, rollouts and user adoptions.
Implement a user feedback mechanism
for sustained management and
evolution based on stakeholder values.
Develop requisite dashboard KPI maps
aligned with needs and requirements
for each stakeholder group.
5. Management by Milestone Objective Timelines
01
STEP
02
STEP
03
STEP
04
STEP
Stakeholder Group
Dashboard
BUILD CYCLE
Top-line view of marketing
attribution performance on
business-leading KPIs.
DATA INCLUSION
Linking of required | desired
business and marketing datasets
as available.
Continued
Data Ingestion
Include All
Data Owner(s)
DATA FEEDS
Set up data frameworks,
methodologies and process for
campaign data ingestion.
Refine Builds
ENHANCE VALUE
Evolve US dashboards with
expanded data for maximum user
value via views inclusion and
navigational flows.
Timeline Period 1 Timeline Period 2 Timeline Period 3 Timeline Period 4
Goal: Reinforce process to identify and manage build cycles to major milestonesusing agile managementand development frameworks.
6. Dashboard Reporting
Marketing Performance Visualization, Optimization Analysis
Sales Lift Modeling
Predictive Analysis, Forecasting
Brand Unit CRMs
Consumer Redemptions, Sales + Revenue Attributions
eCommerce Partners
Sales, Revenue Attribution
Google Analytics
Visitor Behaviors, Content Engagements
Brand Websites & Portals
Visitor Site Traffic Attribution
Website Coding
Landing Page & Conversion Pixel/Tag Placements
Owned Channels & Touchpoints
Campaigns, Content, CTAs, Online‐Offline Tracking
Paid Media + Search
Programmatic + Varied + SEM + Partner Platforms
Audience Profiling
(Geo‐Socio‐Demo Audience Targeting)
Campaigns & Acquisition
(Web, Display, Search, Social, Apps, Email, Offline)
Website Traffic
Traffic Generation & Behaviors
(Click‐Thru, Funnel Paths, Leads, Conversions)
Performance Measurement
(Marketing KPIs and Optimization Metrics)
Omnichannel Optimization
(Campaigns, Channels, Platforms, Attribution Analyses)
Building A Data & Analytics Hierarchy
Goal: Leverage the breadth of available campaign data and analytics within the dashboard data ecosystem design.
Leveraging the full breadth of a data ecosystem will enable the dashboard environment to present analytical views for measuring and optimizing
omnichannel marketing and business performance across all consumer touchpoints.
Desired
Branded
Filterable
Datasets
Owned
Paid Media
Performance
Partner
Paid Media
Performance
Website
Traffic &
Behaviors
Email
Performance
Social Media
Performance
Customer
Portals UX
Behaviors
Mobile App
Downloads
& UX
Behaviors
Opt‐In
& Survey
Behaviors
Trials,
Rebates &
Coupons
Redemption
Partner
eCommerce
Datasets
Earned
Media Press
& Blogger
Influence
Trackable
Offline
Initiatives
Performance
Branded Sales
Attribution
Performance
7. Developing A Measurement Plan
Goal: Expand process to include guiding measurement plans to identify relevantKPIs and actionable performance metrics by attribution.
Regardless of dashboard environment, the keystone to any design effort is to leverage a structured attribution KPI and metrics framework based on guiding strategic questions relevant
to the stakeholder or stakeholder group to deliver timely and actionable business insights measured against three core analytic pillars and as aligned to the marketing funnel.
KPI Measurement Plan
AWARENESS – CONSIDERATION – ACQUISITION
KPIs & Tactics
AWARENESS
Owned, Earned & Paid Influence
CONSIDERATION
Marketing Engagements
ACQUISITION
Marketing Conversions
REVENUE
Modeling
Awareness | Audience Profiling Consideration | Campaigns & Content Acquisition | Website Traffic Orders | Revenues
Metrics
Owned (Earned)
Reach & Frequency
Imp. | Clicks
CPM, CPC
Paid
Reach & Frequency
Imp. | Clicks
CPM, CPC
Total
Reach & Frequency
Imp. | Clicks
CPM, CPC
Call to Action
Performance
Engagements
CTR, Open Rate,
ER, CPE
Community
Growth
Platform
Subscribers,
Followers, ER
Website
Traffic
Site Visits
CPV, ER,
Bounce Rate
Micro
Conversions
Triggered
Engagements
CVR, CPA
Sales Lead
Pre‐Qualification
Purchase Intent
Clicks
CPL
Marketing
Attribution
Orders, Revenues
Sales Lift, AOV ,
CLV, ROAS
Target Goals
Benchmark +
MoM Growth
TBD
Benchmark +
MoM Growth
TBD
Benchmark +
MoM Growth
TBD
Benchmark +
MoM Growth
TBD
Benchmark +
MoM Growth
TBD
Benchmark +
MoM Growth
TBD
Benchmark +
MoM Growth
TBD
Benchmark +
MoM Growth
TBD
Benchmark + MoM
Growth
TBD
Data Platform
Analytics
‐ DSP (Advertising) Analytics ‐ DMP (Audience Profiling) Analytics ‐ SEM Analytics ‐ Social Media Analytics ‐ Website & Portal Analytics ‐ Email Analytics ‐
‐ Attribution Modeling Analytics ‐ [Offline Touchpoint] Analytics ‐
Segments
‐ Performance &
Attribution
Omni‐Channels Online + Offline Marketing Consumer Touchpoints
Demographic Profile Segmentation
DMA | Geo Market Segmentation
Desktop Mobile Cross‐Device
8. Extracting Campaign Marketing Insights
Goal: Expand process to use guiding measurement plans to align measurement to the marketing funnel analytic pillars.
Measurement plans will allow us to build dashboard environments aligned to a marketing funnel to ascertain leading business intelligence at each stage of the customer journey with
the goal to expand measurement and dashboard visual builds across an omnichannel consumer touchpoint journey.
Awareness
Discovery
Acquisition
Outcomes
Consideration
Behaviors
STEP 1: Awareness
What campaigns are creating
business and/or Brand awareness,
and are attracting interest?
STEP 2: Consideration
What happens before and
after people show business
and/or product interest?
STEP 3: Acquisition
What was the impact of
campaign performance on
defined conversions?
AWARENESS
CONSIDERATION
ACQUISITION
9. Awareness
Website Traffic – How we are creating traffic for each
branded website?
How is Owned, Earned and Paid media contributing to
brand awareness?
Are we mapping to milestone target goals for
awareness and website traffic?
Are we continuously optimizing marketing campaign
performance and the consumer touchpoint journey?
Are we aligned to strategic priorities, seasonality
trends and budget spend?
Consideration
Consumer Engagements – What does the conversion
user journey look like? What does it look like with and
without e‐commerce?
What campaigns are resonating with people? What
content? What CTAs?
What ties into an optimal experience for the potential
customer? Is there a measurable funnel click path
once arriving on a Branded website?
Which channels are performing best for consumer
engagements?
Is Brand awareness growing? Is the amplitude of the
Brand conversation increasing? Are our owned digital
channels growing an audience?
Are we activating target audiences? Are engagements
growing?
Acquisition
Lead Conversions – What outcomes signify value for
delivering the desired end result based on channel and
spend?
What outcomes are expected when people arrive at the
website? Are micro conversions clearly identified?
What pages should they see? What videos should they
watch?
What does final conversion look like in the absence of
owned e‐commerce capabilities?
Are consumers pre‐qualifying themselves? Are we
growing opt‐in lists and portal accounts?
Are potential leads downloading and using rebate offers
and coupons? Are we tracking downloads and use?
Are we able to statistically model predicted attributable
revenue outcomes?
Aligning Marketing Insights to Business Intelligence
Goal: Align KPI frameworks with business leading questions to guide dashboard builds for delivering maximum business impact insights.
10. Become Agile With Actionable Intelligence
Goal: Ultimately, expand dashboard builds to assist Stakeholders for receiving timely actionable business intelligence to
strategically drive future marketing performance and ultimately business outcomes via recurring Campaign Analytics Reporting.
Dashboards should support a process for qualitative analytics and reporting to deliver actionable insights for campaign optimization and enhanced marketing performance.
11. Owned Media
Channels, Campaigns & Content
Organic reach, frequency, impressions
Geo‐socio‐demo persona target goals
Campaign and owned channel engagements,
engagement rates, performance metrics
Community growth (opt‐ins, accounts, social media)
Attributed website traffic (visits, views, duration,
bounce rate, CTAs)
Defined conversion counts
Conversion attribution: channels, platforms,
markets, geo‐socio‐demos, device
MoM target milestone growth
Shared & Earned Media
Content Sharing & Publicity
Earned Reach, frequency, impressions
Geo‐socio‐demo persona target goals
Organic content shares, engagements, reach, clicks,
performance metrics
Attributed website traffic (visits, views, duration,
bounce rate, CTAs)
Defined conversion counts
Conversion Attribution: channels, platforms,
markets, geo‐socio‐demos, device
MoM target milestone growth
Paid Media
Advertising Campaigns
Paid reach, frequency, impressions
Geo‐socio‐demo persona target goals
Campaign performance KPIs (CTR, CPC, CPM, CPV,
CVR, CPL, AOV, ROAS)
Attributed website traffic (visits, views, duration,
bounce rate, CTAs)
Defined conversion Counts
Conversion Attribution: channels, platforms,
markets, geo‐socio‐demos, device
MoM target milestone growth
Continually Optimize for Maximum Business Returns & ROI
Goal: Leverage a data methodology into dashboard designs for delivering actionable attribution business intelligence required for
campaign analysis, optimization and reporting via an ecosystem of data + segmentation + measurement + cross tabulation.
Traffic Source
Patterns
Campaign Impact
& Performance
CTA | Content
Resonance
Device & Screen
Preference
Marketing
Channel &
Platform Influence
Community
Inspiration &
Growth
Geo‐Socio‐Demo
Activation
Audience Persona
Targeting
Influence
Acquisition &
Conversion Costs
Sales Lift
Influence | Impact
MoM
Performance
Milestone
Performance
Targets
Cross Tabulation