Ford Digital Advertising 01 12 2009

ADP Digital Advertising Driving Results Presented On: January 12, 2009

Display Advertising: Flash Banner Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Examples at www. FordDigital.com

ADP Search Marketing Paid Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Placement / Keyword Report

Site Centric Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic to Paid Keywords Report

Search Engine Optimization Rankings

Global Omniture Suite – Search Terms

Omniture Global Report Suite – Compare Sites

Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HitWise Competitive Analysis: Clickstream

HitWise Competitive Analysis: Search Terms

Search Analytics - Keyword Discovery

Communicating Reports – VMAR and Analysts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dealer Dashboard – Tying it all together

Integrating campaigns across tier I - III

Integrating Campaigns - Next Steps? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ford Digital Advertising 01 12 2009

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Ford Digital Advertising 01 12 2009

Editor's Notes