- Houston, Texas Area, United States
- Work Sr Strategist, Web Analytics at Waste Management
- Industry Consumer Products
- Website http://www.captainanalytics.com
- About An accomplished Marketer in the Web Analytic's space since 2004 working with many applications such as Omniture, HBX, Visual Workstation, Webtrends & Google Analytics along with many search engine ad platforms and SEO methodologies. In my most recent role, I've been redefining the use of analytics by the following ways: -Providing More actionable insights on customer by defining KPI's and action items to influence metrics -Incorporating company specific study on customer value segmentation to an online model -Setting up web analytics dashboards and alerts to provide focused business objective snapshots for near real-time performance monitoring and actions -Appending web analytics ana...
