Personal Information
Organization / Workplace
Houston, Texas Area United States
Occupation
Sr Strategist, Web Analytics at Waste Management
Industry
Consumer Products
Website
http://www.captainanalytics.com
About
An accomplished Marketer in the Web Analytic's space since 2004 working with many applications such as Omniture, HBX, Visual Workstation, Webtrends & Google Analytics along with many search engine ad platforms and SEO methodologies. In my most recent role, I've been redefining the use of analytics by the following ways:
-Providing More actionable insights on customer by defining KPI's and action items to influence metrics
-Incorporating company specific study on customer value segmentation to an online model
-Setting up web analytics dashboards and alerts to provide focused business objective snapshots for near real-time performance monitoring and actions
-Appending web analytics ana...
Tags
marketing attribution
digital marketing
buyer journey modeling
omnichannel marketing
marketing strategy
digital strategy
vehicle buying frustrations
car buying issues
nightmare of car buying
buying a used car
car selling process
modern car sales
car buying
vehicle purchase
data driven
market analysis
big data
customer journey
interview preparation
career coaching
career
professional development
funnel marketing
digital marketing and analytics
marketing analytics leadership
demand generation leader profile
nurture marketing
lead generation
pipeline marketing
demand generation
marketing analytics
marketing operations
analytics
marketing
artificial intelligence
digital analytics maturity
digital analytics
analytics digital
google analytics
web analytics
app marketing
mobile web marketing tips
programmatic advertising
paid search
display
See more
Presentations
(19)Personal Information
Organization / Workplace
Houston, Texas Area United States
Occupation
Sr Strategist, Web Analytics at Waste Management
Industry
Consumer Products
Website
http://www.captainanalytics.com
About
An accomplished Marketer in the Web Analytic's space since 2004 working with many applications such as Omniture, HBX, Visual Workstation, Webtrends & Google Analytics along with many search engine ad platforms and SEO methodologies. In my most recent role, I've been redefining the use of analytics by the following ways:
-Providing More actionable insights on customer by defining KPI's and action items to influence metrics
-Incorporating company specific study on customer value segmentation to an online model
-Setting up web analytics dashboards and alerts to provide focused business objective snapshots for near real-time performance monitoring and actions
-Appending web analytics ana...
Tags
marketing attribution
digital marketing
buyer journey modeling
omnichannel marketing
marketing strategy
digital strategy
vehicle buying frustrations
car buying issues
nightmare of car buying
buying a used car
car selling process
modern car sales
car buying
vehicle purchase
data driven
market analysis
big data
customer journey
interview preparation
career coaching
career
professional development
funnel marketing
digital marketing and analytics
marketing analytics leadership
demand generation leader profile
nurture marketing
lead generation
pipeline marketing
demand generation
marketing analytics
marketing operations
analytics
marketing
artificial intelligence
digital analytics maturity
digital analytics
analytics digital
google analytics
web analytics
app marketing
mobile web marketing tips
programmatic advertising
paid search
display
See more