This document provides summaries of different types of campaign analyses, including funnel analysis, Facebook chatbot campaigns, Hotjar user reviews, email campaigns, web notification campaigns, product sales, LINE@ campaigns, membership bonus campaigns, and Google Ads campaigns. Each analysis section identifies actionable insights that can be drawn from analyzing the collected data.

1. Basic Campaign Analysis
From Collected Data to
Actionable Insights

2. ”
Data analysis is a process of inspecting, cleansing,
transforming, and modeling data with the goal of
discovering useful information, informing
conclusions, and supporting decision-making.
(From Wikipedia)

3. Funnel Analysis
Purchase Complete
The third party payment
Order Customization
Checkout
Excluded third-party payment
traffic from website total
traffic with filters
Actionable Insights

4. Facebook Chatbot Campaign Analysis
1 Page post 2 Inbox message
Boosted Facebook page
interaction with chatbot
posts featuring skills
Actionable Insights

5. Hotjar User Review Analysis
Great
Useful
Excellent
Learning
Application
Goodjob
AI
Actionable Insights
Identified proprietary website
as useful, learning product
from tag clouds over reviews

6. E-mail Campaign Analysis
Actionable Insights
A B C D E Improved CTR over several
E-mails with designed titles

7. Web Notification Campaign Analysis
Actionable Insights
Enhanced CTR with five
strategic titles and subtitles

8. Product Sales Analysis
Actionable Insights
Revealed declining sales
and potential customers

9. LINE@ Campaign Analysis
Actionable Insights
Increased engagement with
rich texts and customer
consulting service
LINE

10. Membership Bonus Campaign Analysis
Actionable Insights
Boosted bonus exchange with
drawing campaign and updated
bonus gifts
$

11. Google Ads Campaign Analysis
Actionable Insights
Improved CTR, conversions
with optimization plans