The document analyzes the front cover of a film magazine semiotically. It examines the denotation and connotation of elements like the masthead, tagline, main image of Megan Fox, color scheme, and text hierarchy. The masthead stands out against the blue-grey backdrop. Megan Fox's provocative image aims to attract male viewers. The text is organized from largest to smallest to guide attention and information processing.
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1. Semiotic Analysis of a Film Magazine Front Cover
Masthead
Denotation: Bright red ‘Empire’ slogan. It is a simple,
large and bold typeface, which is located in the top
third of the magazine.
Connotation: On the opposite side of the colour
Tagline spectrum to the blue-grey colour scheme of the cover
lines, making it a strong visual to stand out against the
Denotation: States that the Main Image
magazine is ‘the world’s image as it is slightly covering it.
Denotation: Half-naked
biggest movie magazine’ image of Megan Fox, a
in capital letters and main character, her
relatively small font. It is name reinforced by a
placed beneath the ‘Em’ cover line. The image is
of Empire, slightly covered on the middle to right
by the image. third of the page, top to
Connotation: Relates to the bottom. Her clothing is
title of Empire being a simple, just black wet-
‘world takeover’ magazine look leggings.
and the most successful Connotation: Megan
film magazine as it has Fox as a provocative
gained the biggest figure. Likely to be lusted
audience after by many males,
therefore aiming the film,
Colour Scheme Transformers, at males
Denotation: Mainly a red, through this image. She’s
white and black colour facing away but looking
scheme with hints of blue forwards in a seemingly
and mushroom brown. sexual way. Simple
Connotation: Follows clothing makes her as a
conventions of having a person stand out rather
red, white and black colour than if she was on a
scheme. The white fashion magazine for
background leaves in example we would see
looking minimalistic. The her in extravagant
red masthead is a clothes.
trademark of Empire
magazine.
Principle of thirds Hierarchy of Text Cover Lines
Denotation: Image covers Denotation: Text that anchors the image; ‘Megan Fox’ Denotation: Minimalistic
the right hand third, is the largest cover line with the largest text being the cover lines mainly relating
masthead in the top third, masthead. Extra information within the cover lines and to anchoring the main
cover lines regarding the less important cover lines are next largest followed image, with the other
Transformers are on the left by the tagline and the smallest being the date, price cover lines relating to
third with a different, less and website. similar genres.
important storyline in the Connotation: Establishing the magazine is the most Connotation: Promoting
bottom left hand third. important part of any magazine front cover as the idea the featured film heavily.
Connotation: Follows the is that they don’t just buy this single issue but many Drawing male attention by
conventions of principle of others as well. Megan Fox is used to entice the anchoring the image of
thirds, most features are audience, so, although they can clearly see the image Megan Fox with her name
quite large and cover one and be interested by this the text being large is easily being the largest cover
particular third as this was a identifiable by the audience. As extra information is line. The ‘Wolverine’, Star
particularly anticipated given in a longer sentence, this has to be smaller due to Trek’ and ‘Angels and
upcoming film and so the quantity and if it was larger the page may look too Demons suggest it is a
mainly focuses on this, not crowded by text. Also the cover line that isn’t relevant special issue relating to that
having many other to Transformers and Megan Fox are of similar size as they particular genre as they
features. will entice a similar audience and so reinforcing there are all similar.
wanting to buy the magazine.
