This cover features a yellow, black, and white color palette to make the text stand out. The main cover line introduces the featured band, Arctic Monkeys, and additional lines promote their new album and interview. Bold, capitalized fonts are used throughout to convey importance. The central image shows four males from an indie band, correlating with the magazine's genre focus. Additional text and lines are closely positioned to provide more information in a cluttered layout appealing to male readers.

1. COLOUR COVERLINES
This cover conforms to the three colour palette rule, featuring a The main cover line is of the name of the featured band
matte yellow, black and white. These colours vary on all text which „ARTIC MONKEYS‟ which is reinforced by the over lines
give a sudden contrast to each other so that each cover line can be which delve further into the topic of their interview such
clearly distinguished between one another. This is also strategically as: „INCREDIBLE NEW ALBUM!‟ These exclamatory
important because of their clashing tones it will be able to stand out sentences portray that there is something to „shout‟
against other neutral or complimentary palette magazines on about and emphasise the appeal to their target audience
shelves. Interestingly these colours are not gender stereotyped as they make it appear exclusive. The magazine also use
which contrasts with the male dominance in the context of the cover
the personal pronoun „we‟ and colloquialism „oh my god‟
lines etc. The blue sky background enables the chosen palette to
to make the reader feel involved and it is also language
stand out against it as well as give a positive, bright feel to the cover.
that they can relate to from their own person idiolect.
The cover lines at the bottom rule of thirds are all
juxtaposition. Therefore the reader can be lured by the
cover lines as they all have a similar relation being
musical reviews.
AUDIENCE FONTS
The main font „ARTIC
Specifically in the case of MONKEYS‟ is a tall font which
this cover, this would covers the majority of the
appeal primarily to a male central third of the cover.
audience. This is firstly due Capitals are functioned with all
to several males appearing fonts on the cover to convey
on the central image on the that it is „loud‟ and that all of it
cover which they will be is of significant importance. In
able to relate to. The cover contrast the only
lines also feature all male unemboldened font
orientated bands/topics „revolutionise the music
therefore appealing to industry‟ stands out in contrast
them. The dramatic to the other fonts which are
contrast between the bright strong and emboldened. The
blue and yellow imitates a bold, thick and wide font used
strong theme which would at the top and bottom thirds of
appeal to a strong and bold the cover suggest a
male. The secondary female commanding and vigorous
audience would be enticed voice speaking to the reader.
by the opposite sex or
subject topics, mainly being
of regular readership SPACING & OTHER
interested in the magazine‟s COMMENT
NME is published by Time Inc., a
genre which is indie.
subsidiary of Time Warner, it is
distributed as a weekly magazine. It
MAIN IMAGE is critically known for showing
“indie” music and does not focus on
The main image composes any other music genre. It circulates
of 4 males who feature in a around 33,000 a week but has been
BY SIAN LYNES
popular indie band which in decline. It did once focus on a
wide variety of music genres but
correlates with the
THE MASTHEAD has since constructed a preference
magazine‟s genre. The low
to “indie” music. On this cover, like
angle of the camera many others, not a lot of spacing is
The logo of the magazine does not cover the entire
suggests dominance and left which allows more information
could also connotates their masthead which in this case plays on the spiral
to feature on the cover lines. This
strong popularly. From the magazine model. This therefore attracts the reader‟s eye also suggests an authoritative and a
first forward male with his across the entire page and will entice them if attracted more powerful cover which will
arms folded we can already by the cover lines. This short logo also allows cover lines make a bigger impact upon the
reader‟s eye. However this may put
assume that he is the lead to feature above and at the side if space is available like off some readers as it shows a
singer and of main interest in this image. The banner information such as price and cluttering of information causing
within the band. This man date is positioned vertically against the logo which the reader being incapable to digest
also covers the masthead it. The audience age is aimed at a
allows the central image to cover the logo and take up
which reinforces his younger audience from 16 to a
more space. With the logo in capitals and abbreviated
importance in comparison mature audience to 21, but
to his peers. This close (New Musical Express) connotates that it is a trendy ultimately it depends on music
positioning of all the magazine. A pull quote is used next to the logo enables interest which the magazine
the topic of the cover line to be emphasised and will specifies. In comparison to other
persons relates with the
magazines on the market, its
close kerning of text and draw the reader into buying it. This look would appeals specific “indie” genres is very
the close positioning of the mostly to a male audience as it is very cluttered with limiting and risky in terms of
cover lines. information which they prefer. commercial expansion.