1) The document discusses how to sell YGEP, an internship program, to various audiences including students, universities, NGOs, coaching institutes, and other organizations. 2) When selling to students, the document recommends matching internship opportunities to their fields of study by focusing on issues related to cultural understanding, rights, health, environment, and economic growth. 3) When selling to universities and NGOs, the key is to demonstrate how YGEP aligns with and supports their visions and causes. The document provides tips on establishing partnerships with these organizations.

1. Selling yGEP

2. • Students directly- To be done by oGCDP
• Clients- To be done by M
o Universities
o NGOs
o Coaching Institutes
o Other organizations/ set ups.
Note:
The clients generated by M will generate
leads for conversion which needs to be done
by oGCDP.
`
Who can you sell YGEP to?

3. HOW CAN YOU SELL YGEP?
ONE IMPORTANT ASPECT THAT NEED TO BE HIGHLY SORTED
BEFORE STARTING TO SELL YGEP IS IR BECAUSE THE PRODUCT
MODEL IS BASED ENTIRELY ON THE SAME.
TO START WITH, EVEN AN IDEA ON THE KIND OF PROJECTS
COUNTRIES (SPECIALLY PARTNER COUNTRIES) RUN WOULD DO.

4. `
YGEP product model:

5. • Case 1:
When they want to align the internship to what they
are studying
Pitch an issue and respective countries that aligns to
their course.
More information on this can be found on the next
few slides.
• Case 2:
When they are fascinated by the country aspect
In that case give them the feasible countries but tell
them the kinds of projects they will get in these
country very clearly.
`
Selling YGEP to students:

6. Selling YGEP to students
Case 1:
Cultural
understanding
(All 4 sub-issues)
• BA (Arts)
• Law
• Media
•
•
•
•
•
Tourism
Psychology
BA (Arts)
Social science
Everyone
`
Rights
Health and
Lifestyle
Environment
• B.Sc.
(Environment
science)
• Social science
• Media Studies
• BA Arts
•
•
•
•
•
BSC
Medical Science
Media Studies
BA Arts
Law

7. Continued…
• BBA
• Media Studies
• BA
• Law
• BSC Economics
`
Economic growth
Career development
• Everyone

8. Continued…
`
Literacy
Language Literacy
•
•
•
•
BA - Arts
B.Ed, Montessori
Media
General
Background
Financial literacy
• B. Com. Commerce
• BAF - Accounting
• BBI, BFM Banking
• BA Economics
IT literacy
• B. Tech
(Technological
Background)
• B. Sc.
• Engineering

9. Universities:
• Sell YGEP as a product connecting the value
proposition of the same to the vision of the
university and the competency they want their
students to develop.
• Know the courses they have, sell issues
aligning to these courses giving them idea
about countries too.
• Crack UR1, UR2 or just establish an
Entrepreneurial cell in the campus (campus
`
Selling YGEP to clients:

10. NGOs:
• Sell them issues that pertains to the cause
the NGO stands for. Two ways of raising
through them are:
o Getting their volunteers to take the program.
o Making them the Marketing partners and
publicizing YGEP opportunities through them.
• Give them fixed deliverables further
substantiate your product. Look forward to
synergizing with iGCDP and promising
them interns and volunteers in return.
`
Selling YGEP to clients:

11. Selling YGEP to clients:
`
Coaching Institutes:
• Offer marketing deliverables based on the
lines of promotions for these coaching
institutes since this is one key expectations
from their side. SAT/ GRE/ TOEFL/ GMAT
CA
Language institutes
• Financial literacy
• TOEFL- Language Literacy
(English)
• SAT/ GMAT/ GRE- Cultural
understanding, career
development, Economic
growth
• Language literacy
projects (for respective
languages)

12. Other organizations/ set ups:
• Café
• External events
`
Selling YGEP to clients:

13. • Newspaper
• Television events
• Radio
`
Selling YGEP to media