Growth strategy for Advanced LCs

1. How to plan
OS?

2. Clusters
`
Beginner
(40-70)
Intermediate
(70- 150)
(Lucknow, Baroda, Navi, Surat, J
odhpur, IIT KGP)
(Kolkata, Jaipur, Ahmedabad, Indore, D
Advanced
(150- 200)
(Hyderabad, Chandigarh, Bangalor
e, Pune, Chennai, Mumbai)
ehradun, Thapar, Manipal, Jalandhar, Vi
zag)
Pro (200+)
Delhi IIT and Delhi University

3. Advanced
`
Local Chapter
Teams working
Universities
AD HOC
markets
IXP
Courses
(for university
based LCs)
Bangalore
2 VPs
(8 teams)
6 teams
1 team
1 manager
X
Chennai
2 VPs
(8 teams)
6 teams
1 team
1 manager
X
Chandigarh
2 VPs
(8 teams)
6 teams
1 team
1 manager
X
Hyderabad
2 VPs
(8- 10 teams)
6- 8 teams
1 team
1 manager
X
Mumbai
3 VPs
(12 teams)
10 teams
1 team
1 manager
X
Pune
3 Directors
(12 teams)
10 teams
1 team
1 manager
Through SU

4. These strategies and structure should
enable your entity to do 150- 200
exchanges while delivering good quality
standards.
`
Strategies for Advanced

5. Focus areas
Capitalizing on UR
Self matching by
EPs
`
Focusing on
campus
promotions
Strong marketing
synergy for adhoc
and off peak
Implementing Issue
segmentation
completely

6. • There are 2 types of UR:
o UR 1: Getting permission for campus promotions and raising.
o UR2: Collaboration to get attendance for EPs/Multi-Dimensional partnership.
• Partnership Delivery should be a focus area
2) Off-Peak Capitalization
- Tapping colleges with off-peak vacation cycles or striking /UR2
- Partnership with countries doing off-peak realization
3) Increasing Matching Capacity:
- Teaching EPs to self match.
- Receiving incoming CEEDers to promote faster exchange partnership.
4) Using issue segmentation extensively (Targeting Adhoc markets and
universities through issues)
5) Special focus on excel program
- Appointing a Special Manager to focus on Excel
- Promoting Excel from recruitment, LC forums/events & virtual platforms
`
Front office Strategies for
Exchangers
1) University Relations

7. `
Back office
1) UR to be cracked by marketing
-
Marketing Team should be the end responsible for creating and managing
the partnership.
oGCDP team will synergize to deliver on oGCDP related activities.
Creating Multi-Dimensional Partnership for events, sponsorship, promotion
etc.
2) Evolved ORS and Opportunity portal usage to promote oGCDP
internships.
3) Sales development program to increase the raising capacity of
oGCDP teams
4) CIM to make operations more effective by assisting in
Delivery, information management, establishing communication
channels for the EPs.