This document provides an overview of key marketing concepts from an introductory marketing course. It defines marketing and discusses topics like the marketing mix, the marketing environment, stakeholders, and the importance of marketing. Key points covered include defining marketing as creating and distributing goods and services to satisfy customer needs, the four Ps of the marketing mix, the forces in the dynamic marketing environment, and how implementing the marketing concept can help organizations better serve customers.

1. Class Starts When Movie Ends

5. 1- An Overview of Strategic Marketing Marketing 5000

6. Review of Basic Marketing Concepts 2–

7. Review of Chapter 1 Test 2–

16. Everything is Amazing but Nobody’s Happy

24. Structure of Strategic Marketing 1- © 2012 South-Western, a part of Cengage Learning

26. Organization / Product / Market Alignment Marketing Strategy A plan of action for identifying and analyzing a target market and developing a marketing mix to meet the needs of that market.

31. Marketing Environment 1- © 2012 South-Western, a part of Cengage Learning

34. Traditional vs. Market-Oriented Organizational Structures