e-Types is a creative company that specializes in identity design. They are formulating a new strategy. To do so, they will: 1. Set objectives and evaluate their organizational environment through a SWOT analysis. 2. Use a BCG growth-share matrix to analyze their portfolio. 3. Perform an analysis of their competitive environment using Porter's 5 forces. 4. Synthesize the information to develop a new mission, goals, and objectives. 5. Formulate corporate, business and functional strategies and objectives to guide the company going forward.