This document outlines the final project assignment for the Creative Thinking Skills course. The project involves rebranding a daily object. It is divided into two parts:
Part A is individual work where students must come up with a new name, logo, tagline, and packaging design for their assigned object. They must document their creative process.
Part B is group work where the best rebranding proposals will be selected. Groups will produce a 30-45 second advertisement video, an A3 poster, and a 5 minute product presentation. Submissions and presentations are due in weeks 12 and 17. The project aims to develop critical and creative thinking skills.
This document provides instructions for an Idea Journal assignment where students are asked to imagine themselves as celebrities. They must create a Facebook page for their celebrity persona and complete three Idea Journal entries on topics like their backstory, celebrity award outfits, and merchandise. Entries should include a mind map and can incorporate sketches, diagrams, cutouts, or other visual elements. Students will submit scanned copies of their Idea Journal entries by uploading them to albums on their celebrity Facebook page, where tutors will provide feedback and grading. The goal is for students to express their ideas and imagination through creative visual representations in their journal entries.
This document provides information about a Creative Thinking Skills module offered in February 2014. The module aims to equip students with critical and creative thinking skills through investigating and applying a wide range of thinking techniques. It will be delivered over 18 weeks through lectures, tutorials, and self-study. Students will learn to identify different thinking modes and implement divergent and convergent thinking methods to research, develop, and present ideas. Upon completing the module, students will be able to apply practical thinking skills, recognize characteristics of critical and creative thinking, and identify how to express opinions in academic work.
Cts project 1 musical performance january 2015Cherilyn Chia
1. The document outlines a creative thinking skills project for architecture students that involves turning everyday objects into musical instruments and performing as a group.
2. Students will brainstorm as a group to design a CD cover representing their theme, then perform a 5-8 minute musical using voices and instruments they made from everyday items.
3. They will be assessed on their understanding of the brief, appropriateness and creativity of using everyday objects as instruments, originality of the performance, and team collaboration.
The multipurpose auditorium has a rectangular shaped ceiling pattern that enhances the modern design of the hall. The hall can be used for various purposes and has a ceiling with a geometric pattern that fits with the contemporary style of the building.
The document is a post card showing a detailed view of some stairs. The stairs are made of red bricks with gaps between them that provide natural lighting and ventilation to whoever uses the stairs. The post card contains initials that are likely the photographer or sender of the card.
Maranatha Hall is a building used for English speaking church services. It has a modern design with simple, geometrical structures. A post card was sent from the hall with the initials G T P J.
The Chinese Hall post card depicts a rectangular shaped hall for Chinese services that has soundproof boards complimenting its modern design. The hall has a rectangular shape and modern design with soundproof boards.
The post card depicts a fountain that symbolizes the Christian practice of water baptism. Water baptism is used in Christianity as a ritual to welcome new members and cleanse them of sins. The initials at the bottom are likely those of the artist or sender of the post card.
This document provides instructions for an Idea Journal assignment where students are asked to imagine themselves as celebrities. They must create a Facebook page for their celebrity persona and complete three Idea Journal entries on topics like their backstory, celebrity award outfits, and merchandise. Entries should include a mind map and can incorporate sketches, diagrams, cutouts, or other visual elements. Students will submit scanned copies of their Idea Journal entries by uploading them to albums on their celebrity Facebook page, where tutors will provide feedback and grading. The goal is for students to express their ideas and imagination through creative visual representations in their journal entries.
This document provides information about a Creative Thinking Skills module offered in February 2014. The module aims to equip students with critical and creative thinking skills through investigating and applying a wide range of thinking techniques. It will be delivered over 18 weeks through lectures, tutorials, and self-study. Students will learn to identify different thinking modes and implement divergent and convergent thinking methods to research, develop, and present ideas. Upon completing the module, students will be able to apply practical thinking skills, recognize characteristics of critical and creative thinking, and identify how to express opinions in academic work.
Cts project 1 musical performance january 2015Cherilyn Chia
1. The document outlines a creative thinking skills project for architecture students that involves turning everyday objects into musical instruments and performing as a group.
2. Students will brainstorm as a group to design a CD cover representing their theme, then perform a 5-8 minute musical using voices and instruments they made from everyday items.
3. They will be assessed on their understanding of the brief, appropriateness and creativity of using everyday objects as instruments, originality of the performance, and team collaboration.
The multipurpose auditorium has a rectangular shaped ceiling pattern that enhances the modern design of the hall. The hall can be used for various purposes and has a ceiling with a geometric pattern that fits with the contemporary style of the building.
The document is a post card showing a detailed view of some stairs. The stairs are made of red bricks with gaps between them that provide natural lighting and ventilation to whoever uses the stairs. The post card contains initials that are likely the photographer or sender of the card.
Maranatha Hall is a building used for English speaking church services. It has a modern design with simple, geometrical structures. A post card was sent from the hall with the initials G T P J.
The Chinese Hall post card depicts a rectangular shaped hall for Chinese services that has soundproof boards complimenting its modern design. The hall has a rectangular shape and modern design with soundproof boards.
The post card depicts a fountain that symbolizes the Christian practice of water baptism. Water baptism is used in Christianity as a ritual to welcome new members and cleanse them of sins. The initials at the bottom are likely those of the artist or sender of the post card.
The document describes a post card showing a cross at the top of a church building, representing the symbolism of Christianity. The cross is a prominent symbol used by churches to represent Jesus Christ's crucifixion and resurrection.
The garden chapel post card shows an outdoor wedding chapel with a whitish, triangular shaped roof. The chapel provides a location for outdoor weddings under a roof structure with a triangular shape made of white material.
The fish window post card represents Jesus' disciples as 'fishers of men' who were called by Jesus to be followers. The window also serves a practical purpose by allowing natural light into the building. The letters G T P J at the end may be initials but provide no other context.
The lobby entrance features a cross detailing symbolizing the church. The design contrasts red bricks with white walls. Initials G T P J are written on a post card.
The document describes a prayer tower with prayer rooms at the highest level. It notes the smart use of timber flooring that compliments the bricked wall. The initials G T P J are also included.
This document appears to be a design process journal (DPJ) created by Sufina Abu Bakar for her Introduction to Design module. It includes sketches and notes from her design process as well as samples of work from concept to schematic proposals. The portfolio contained in the DPJ aims to showcase her process and form making through the selected works. The DPJ compilation covers requirements for the portfolio assignment such as a 150-200 word write up, selected sketches, curriculum vitae, and reflection on the module.
1. The document lists 6 student ID numbers.
2. It provides definitions and formulas for calculating the surface area and volume of cylinders, including examples of working through sample problems.
3. It also defines what a circle is and provides formulas for calculating the area of a circle and sectors.
Hemophilia is a genetic disorder that impairs the body's ability to control blood clotting, which can cause excessive bleeding from minor injuries that lasts for days or weeks. A survey of male and female students found that most had a good understanding of general hemophilia information but less understanding of its effects. The survey also showed that students correctly understood hemophilia is an inherited condition and that people with it should exercise, though a minority incorrectly believed it could not cause death or be cured.
This document summarizes the results of a survey conducted by students to analyze public understanding of hemophilia in Malaysia. 250 students (125 male, 125 female) from Taylor's University participated in the survey. The survey included 15 multiple choice questions about hemophilia. The students' responses were analyzed and categorized by gender. Overall, female students displayed a slightly higher level of understanding about hemophilia than male students across several key areas such as the definition of hemophilia, whether it is inherited or contagious, its symptoms, and effects. The survey findings provide insight into the general public's current knowledge of hemophilia in Malaysia.
This document contains a survey about hemophilia. It begins with demographic questions about gender, age, education level, and whether the respondent or any family members have hemophilia. The main part of the survey consists of 15 multiple choice questions about hemophilia, including what it is, whether it is inherited, the different types, its symptoms, treatment options, and risk factors. The questions cover topics like whether hemophilia is more common in males, if it can cause death, and typical locations of bleeding episodes in hemophiliac patients.
This document outlines an assignment for students to learn about the design process through developing a hanging mobile display for a Lego miniature character. It consists of 4 parts where students research their character, generate design ideas from keywords, investigate what makes a good mobile display, and compile their work. Students will thoroughly understand their character, explore design elements and principles, present initial hanging display ideas, and submit a portfolio compiling their process work. The assignment aims to familiarize students with design investigation, exploration, and interpreting ideas through a simple project. Students will be assessed on demonstrating their understanding of tasks, the depth and relevance of content, and the originality and quality of their work.
The document provides instructions for a two-part design project. Part 1 involves groups transforming words into 3D geometric artworks through exploration of shapes, forms, and materials. Students will present their best model. Part 2 tasks individuals with creating a hanging mobile display for a Lego miniature using design elements and principles. It outlines objectives, learning outcomes, tasks, submission requirements, assessment criteria, and a marking rubric for both parts of the project.
This document outlines a design project with two parts for students. Part 1 involves individually sketching natural and built environment elements and producing abstract artworks. Part 2 involves working in groups to create 9 simple abstract artworks using daily items to demonstrate design principles. Students will present their work along with boards explaining the principles, elements and composition used. They will be assessed on their understanding and application of design concepts, the quality and creativity of their artworks, and the clarity of their presentation.
This document discusses a nutritious congee recipe that provides a healthy breakfast option. Congee is a rice porridge dish that is easy to digest and contains nutrients from the rice and additional ingredients like eggs or meat. Eating congee for breakfast is presented as a way to begin the day with a warm, nourishing meal.
This document provides a compare and contrast essay analyzing the action comedy films Kick-Ass and Ant-Man. It summarizes that the films have similarities as comic book-based superhero movies but differ in their storylines, climaxes, endings, and themes. Kick-Ass begins with the protagonist creating his own superhero identity, while Ant-Man starts with the backstory of its shrinking technology. The climaxes of the films also differ, with Kick-Ass focusing on helping an ally and Ant-Man showing a fight to rescue the protagonist's daughter. The endings also contrast, with one hinting at an upcoming villain and the other introducing a new superhero. Overall, the document analyzes how the films have visible contrasts
This document provides instructions for an exercise calculating the surface area and volume of an object made of two cylinders and a pyramidal frustum cut out of the center. Students are asked to draw the object to scale, calculate its total surface area and volume, and upload their work along with a reflective essay on their learning experience to their e-portfolio.
Maths project brief jan 2015 project - statisticsCherilyn Chia
This document outlines the requirements for a statistics project assigned to students. It instructs students to work in groups of 4-5 members to conduct a survey comparing understanding of a chronic disease between male and female students. The survey must include at least 15 questions and interview a minimum of 200 targets. Students are assessed based on their understanding of comparative surveys, knowledge and application of statistical analysis, communication skills, and individual contribution. A report and infographic poster summarizing the findings must be submitted. Peer and self-assessment of contributions is also required.
This document provides information about a Mathematics module offered at Taylor's University. The 4-credit, 18-week module aims to equip students with essential mathematical skills through lectures, self-study, and assessments. Students will develop skills in algebra, calculus, problem-solving, and applying math concepts. Assessment includes tests, assignments, and a final exam worth 20%, 30%, and 50% respectively. The module uses student-centered learning and aims to develop students' communication, teamwork, and lifelong learning skills.
1) The document presents a story about a boy named Mike who learns to take cigarettes and drugs from observing his bad friends, showing the concept of social learning perspective.
2) It also describes Mike slacking off in a group assignment, demonstrating the concept of social loafing where individual effort cannot be identified.
3) Mike's parents try to persuade him to stop his bad behaviors, illustrating the concept of persuasion which aims to influence attitudes or behaviors.
This comic summarizes key concepts from psychology:
1) It describes Barney's life and experiences with post-decision dissonance where he devalues unchosen options, the halo effect where positive attributes influence perceptions of others, and self-awareness when attention is brought to oneself.
2) It also explains the false consensus effect where people overestimate similarity to themselves, upward counterfactual thinking as imagining better past outcomes, and concludes with a summary of concepts.
The document describes a post card showing a cross at the top of a church building, representing the symbolism of Christianity. The cross is a prominent symbol used by churches to represent Jesus Christ's crucifixion and resurrection.
The garden chapel post card shows an outdoor wedding chapel with a whitish, triangular shaped roof. The chapel provides a location for outdoor weddings under a roof structure with a triangular shape made of white material.
The fish window post card represents Jesus' disciples as 'fishers of men' who were called by Jesus to be followers. The window also serves a practical purpose by allowing natural light into the building. The letters G T P J at the end may be initials but provide no other context.
The lobby entrance features a cross detailing symbolizing the church. The design contrasts red bricks with white walls. Initials G T P J are written on a post card.
The document describes a prayer tower with prayer rooms at the highest level. It notes the smart use of timber flooring that compliments the bricked wall. The initials G T P J are also included.
This document appears to be a design process journal (DPJ) created by Sufina Abu Bakar for her Introduction to Design module. It includes sketches and notes from her design process as well as samples of work from concept to schematic proposals. The portfolio contained in the DPJ aims to showcase her process and form making through the selected works. The DPJ compilation covers requirements for the portfolio assignment such as a 150-200 word write up, selected sketches, curriculum vitae, and reflection on the module.
1. The document lists 6 student ID numbers.
2. It provides definitions and formulas for calculating the surface area and volume of cylinders, including examples of working through sample problems.
3. It also defines what a circle is and provides formulas for calculating the area of a circle and sectors.
Hemophilia is a genetic disorder that impairs the body's ability to control blood clotting, which can cause excessive bleeding from minor injuries that lasts for days or weeks. A survey of male and female students found that most had a good understanding of general hemophilia information but less understanding of its effects. The survey also showed that students correctly understood hemophilia is an inherited condition and that people with it should exercise, though a minority incorrectly believed it could not cause death or be cured.
This document summarizes the results of a survey conducted by students to analyze public understanding of hemophilia in Malaysia. 250 students (125 male, 125 female) from Taylor's University participated in the survey. The survey included 15 multiple choice questions about hemophilia. The students' responses were analyzed and categorized by gender. Overall, female students displayed a slightly higher level of understanding about hemophilia than male students across several key areas such as the definition of hemophilia, whether it is inherited or contagious, its symptoms, and effects. The survey findings provide insight into the general public's current knowledge of hemophilia in Malaysia.
This document contains a survey about hemophilia. It begins with demographic questions about gender, age, education level, and whether the respondent or any family members have hemophilia. The main part of the survey consists of 15 multiple choice questions about hemophilia, including what it is, whether it is inherited, the different types, its symptoms, treatment options, and risk factors. The questions cover topics like whether hemophilia is more common in males, if it can cause death, and typical locations of bleeding episodes in hemophiliac patients.
This document outlines an assignment for students to learn about the design process through developing a hanging mobile display for a Lego miniature character. It consists of 4 parts where students research their character, generate design ideas from keywords, investigate what makes a good mobile display, and compile their work. Students will thoroughly understand their character, explore design elements and principles, present initial hanging display ideas, and submit a portfolio compiling their process work. The assignment aims to familiarize students with design investigation, exploration, and interpreting ideas through a simple project. Students will be assessed on demonstrating their understanding of tasks, the depth and relevance of content, and the originality and quality of their work.
The document provides instructions for a two-part design project. Part 1 involves groups transforming words into 3D geometric artworks through exploration of shapes, forms, and materials. Students will present their best model. Part 2 tasks individuals with creating a hanging mobile display for a Lego miniature using design elements and principles. It outlines objectives, learning outcomes, tasks, submission requirements, assessment criteria, and a marking rubric for both parts of the project.
This document outlines a design project with two parts for students. Part 1 involves individually sketching natural and built environment elements and producing abstract artworks. Part 2 involves working in groups to create 9 simple abstract artworks using daily items to demonstrate design principles. Students will present their work along with boards explaining the principles, elements and composition used. They will be assessed on their understanding and application of design concepts, the quality and creativity of their artworks, and the clarity of their presentation.
This document discusses a nutritious congee recipe that provides a healthy breakfast option. Congee is a rice porridge dish that is easy to digest and contains nutrients from the rice and additional ingredients like eggs or meat. Eating congee for breakfast is presented as a way to begin the day with a warm, nourishing meal.
This document provides a compare and contrast essay analyzing the action comedy films Kick-Ass and Ant-Man. It summarizes that the films have similarities as comic book-based superhero movies but differ in their storylines, climaxes, endings, and themes. Kick-Ass begins with the protagonist creating his own superhero identity, while Ant-Man starts with the backstory of its shrinking technology. The climaxes of the films also differ, with Kick-Ass focusing on helping an ally and Ant-Man showing a fight to rescue the protagonist's daughter. The endings also contrast, with one hinting at an upcoming villain and the other introducing a new superhero. Overall, the document analyzes how the films have visible contrasts
This document provides instructions for an exercise calculating the surface area and volume of an object made of two cylinders and a pyramidal frustum cut out of the center. Students are asked to draw the object to scale, calculate its total surface area and volume, and upload their work along with a reflective essay on their learning experience to their e-portfolio.
Maths project brief jan 2015 project - statisticsCherilyn Chia
This document outlines the requirements for a statistics project assigned to students. It instructs students to work in groups of 4-5 members to conduct a survey comparing understanding of a chronic disease between male and female students. The survey must include at least 15 questions and interview a minimum of 200 targets. Students are assessed based on their understanding of comparative surveys, knowledge and application of statistical analysis, communication skills, and individual contribution. A report and infographic poster summarizing the findings must be submitted. Peer and self-assessment of contributions is also required.
This document provides information about a Mathematics module offered at Taylor's University. The 4-credit, 18-week module aims to equip students with essential mathematical skills through lectures, self-study, and assessments. Students will develop skills in algebra, calculus, problem-solving, and applying math concepts. Assessment includes tests, assignments, and a final exam worth 20%, 30%, and 50% respectively. The module uses student-centered learning and aims to develop students' communication, teamwork, and lifelong learning skills.
1) The document presents a story about a boy named Mike who learns to take cigarettes and drugs from observing his bad friends, showing the concept of social learning perspective.
2) It also describes Mike slacking off in a group assignment, demonstrating the concept of social loafing where individual effort cannot be identified.
3) Mike's parents try to persuade him to stop his bad behaviors, illustrating the concept of persuasion which aims to influence attitudes or behaviors.
This comic summarizes key concepts from psychology:
1) It describes Barney's life and experiences with post-decision dissonance where he devalues unchosen options, the halo effect where positive attributes influence perceptions of others, and self-awareness when attention is brought to oneself.
2) It also explains the false consensus effect where people overestimate similarity to themselves, upward counterfactual thinking as imagining better past outcomes, and concludes with a summary of concepts.
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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1. 1
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation of Natural Build Environment (FNBE)
Creative Thinking Skills [ARC30104]
Prerequisite: None
Lecturers: Sufina Abu Bakar, Shazreene Nurjanna
Final Project: Re-branding of a Daily Object
20% Individual + 20 % Group Work
Part A- Individual - (A4 booklet + New Packaging - Submission ONLY): Week 12
Part B- Group (Advertisement Video + Poster + Verbal Promotional Presentation): Week 17
Introduction
There is a lot of math and science in marketing, but just how important is creativity in marketing?
Regardless what you may believe, creativity still holds much emphasis in successful marketing. If you
look around the huge marketing arena of the Internet, you can see products and services illustrated in a
million different ways.
Nowadays companies believe that simply being listed at the top of a search engine result is all that
matters. It matters, a lot, but without giving people something to rave about once they find your
company or product, and converting them into customers, fans, or something other than a ten second
click, it is worthless. It is a great challenge; however the diligent application of the creative process and
thought would facilitate to come up with the best solution.
In this Final Project students are required to explore their creativity and critical thinking skills in basic
marketing for a basic daily object. More specifically in the area of rebranding, packaging, promoting and
advertising a boring daily object.
Objectives of Project
The objectives of this project:
To understand the modes of thinking commonly associated with critical thinking (left-brain),
creative thinking (right brain) as well as holistic (whole brain) thinking.
To implement divergent and convergent thinking methods in researching, developing and
presenting ideas and conclusions in the form of tangible statements.
Learning Outcomes of this Project
Upon successful completion of this subject, students will be able to demonstrate the following:
1. Recognize the characteristics of critical and creative thinking and their applications in students’
personal and working lives
2. Identify the importance of expressing personal opinions as part of academic development and the
systematic journey(s) taken to evolve these statements
2. 2
Tasks - Methodology
1. INTRODUCTION
This project is divided into two parts: Part A (Individual) and Part B (Group). In Part A, individually
students are required to prepare a proposal to rebrand and repackage the given object. As a group
in Part B, students are required to produce an advertisement video, a poster and a sale and
demonstration presentation. In groups students will be given the following object randomly and they
must use these items as shown in the picture:
2. PART A – INDIVIDUAL
Individually students are required to come up with the followings items for the given object and present
their final idea proposal and idea process in an A4 report. Students are required to produce;
i. a new name
ii. a new logo
iii. a new caption / tag line
iv. a new physical packaging –not just a drawing
* DO NOT CHANGE THE CONDITION OR PHYSICAL OF THE OBJECT. IT MAY HAVE A NEW
PURPOSE YET THIS PROJECT WILL FOCUS ON THE 4 ITEM STATED ABOVE ONLY.
A4 INDIVIDUAL IDEA PROCESS AND PROPOSAL REPORT –
To be able to produce the items above, students are required to go through a creative development
process such as – mind mapping, brainstorming, doodling, experimenting, research etc. Students are
required to record systematically the process of how they come up with ideas and develop their
ideas before arriving to the final product. All the process and explanation will be inserted in the A4
INDIVIDUAL IDEA PROCESS AND PROPOSAL REPORT. This individual report template will be
provided as a guide on TIMES; however students may choose to amend the structure and style
according to their own understanding.
The final proposal of the object name, logo, caption/tagline, simple ideas process and packaging design
must be efficiently and skilfully presented as the first few pages of the A4 report. The cover must
creatively include the illustration of the product. For submission students are required to produce the
physical packaging for the object with the object inside for submission. Students are not required to
present therefore the proposal, packaging and illustration in the report must be able to speak by itself.
Only selected student will be called to present their work if necessary. 3
3. 3
3. PART B – GROUP
In groups lecturers will select the best suitable rebranding and packaging proposal from Part A to be
further developed. In this Part B, students are required to produce the following for the selected product;
i. a 30-45 second advertisement video
ii. an A3 size poster – digital and one hard copy
iii. a 5 minute product presentation to promote the product like a sales person (in class)
ADVERTISEMENT VIDEO – Students are required to produce a video advertisement for the selected
product. To be able to produce a good advertisement video students are required to do some
investigation on what makes a good advertisement video.
PRODUCT PRESENTATION – Students are required to pretend that they are sales person and
promoter just like those promoters who set booth to promote their products at shopping malls. Therefore
they need to wear the same uniform, set up their tables and to include other initiatives to promote
their product (such as posters, banner, name tags, business cards etc). Students are required to
verbally sells their product and demonstrate how to use their product.
Submission Requirement
PART A – INDIVIDUAL – Submission Week 12 –In class at 8:30AM
A4 INDIVIDUAL IDEA PROCESS AND PROPOSAL REPORT
- Please use the template given as a “guideline” and must include all required content
- The cover must include student’s details, the project title, the object name and illustration
- The first few pages should start with the final proposal - name, logo, caption, and packaging
illustration. Then followed by the process of how you came up with the idea.
- The idea process should be hand written and may add some photos or digital illustration
- The final process may be digitally produce or hand drawn. If using water colour please use
appropriate paper.
- Students are reminded to scan the idea report and take a picture of the physical packaging before
submitting it. Do upload it to the e-portfolio.
PRODUCT PACKAGING
- The packaging should not be bigger than an A4 size and the product must be inside the packaging.
- The packaging should include the name of the product, logo, instructions, barcode, caption, etc. It can
be digitally produced.
- Please insert the final design packaging in a clear A4 size plastic sleeve and label it properly with your
name and details digitally.
PART B – GROUP– Submission & Presentation Week 17
ADVERTISEMENT VIDEO
-The video should be 30-45 second only to be uploaded to youtube.com on the 5th of August 2014.
-To submit a CD of the video in a hard plastic casing with proper designed cover with the group’s detail.
-To submit the video link to the provided online form that will be provided later.
A3 POSTER
- Student may produce this digitally or handmade.
PRODUCT PRESENTATION
- Students are given 5 minutes to verbally sell and demonstrate their product as if they are promoters.
- Students are required to plan, prepare and present as if they have a promotional booth. They are
required to provide items to support their demonstration and promotion.
4. 4
Assessment criteria
The assessment for this assignment will be based on:
demonstrated understanding of brief
appropriateness, originality, creativity of the proposal/ promoting/advertising
depth and quality of idea process and idea elaboration - individual documentation
team collaboration - during the process and during presentation
Marking criteria
Marks shall be distributed as follows:
Work will be assessed based on:
NOTE: PLEASE BE INFORMED THAT INVIDUAL COMPONENTS IN GROUP WORKS IS EVALUATED BASED ON PEER
EVALUATION AND INSTRUCTUR’S EVALUATION ON INDIVIDUAL PERFORMANCE OF A GROUP MEMBER.
Suggested References
1. de Bono, Edward, 1994, De Bono’s Thinking Course, BBC Books