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Strategy
implementatio
n
Clusters

`

Beginner
(40-70)

Intermediate
(70- 150)

(Lucknow, Baroda, Navi, Surat,
Jodhpur, IIT KGP)

(Kolkata, Jaipur, Ahmedabad, Indore,

Advanced
(150- 200)
(Hyderabad, Chandigarh,
Bangalore, Pune, Chennai,
Mumbai)

Dehradun, Thapar, Manipal, Jalandhar,
Vizag)

Pro (200+)
Delhi IIT and Delhi University
SO HOW DOES OS NEED TO
LOOK LIKE?
Beginners

`

Local Chapter

Teams
working

Universities

AD HOC
markets

IXP

Courses
(for university
based LCs)

Baroda

2 VPs
(8 teams)

7 teams

1 team

X

X

Navi

2 VPs
(8 teams)

7 teams

1 team

X

X

Surat

1 VP
(4-5 teams)

3-4 teams

1 team

X

X

Lucknow

2 VPs
(8 teams)

7 teams

1 team

X

X

IIT KGP

2 VPs
(8 teams)

X

1 team

X

7 teams

Jodhpur

2 VPs
(8 teams)

7 teams

1 team

X

X
`

Strategies for Beginners
These strategies should enable
your entity to do 40- 70
exchanges while delivering good
quality standards.
Focus Areas

`

Initiating
University
Relations

Integrated
Experiences

Conversions
from Adhoc
sources

(IXP)
`

Front office Strategies: For
Exchangers activities.
1) Adhoc Raising through marketing
2) Capitalizing on the peak exchange cycles.
(Peak months may be different for different cities/ LCs).
Capitalizing on peak basically implies doing maximum
exchanges in the months where your reality has
maximum vacations).

3) Integrated Experiences sending AIESECers on
Exchange
4) Aligning to National Guidelines to get
international relations from national partnerships
5) Initiating Process to start UR
• Market Research to Identify top colleges
• Approaching the college for partnership
• Initiating oGCDP activities in the college
1) Market research to identify top colleges for raising
and university relations.
2) Utilization of Social media platforms for digital
marketing.
3) Extensive member training to improve their
experiences and productivity (in synergy with TM).
4) Strong showcasing of every experience to increase
the program’s external visibility

`

Back office strategies for
Exchangers

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Beginner LCs

  • 2. Clusters ` Beginner (40-70) Intermediate (70- 150) (Lucknow, Baroda, Navi, Surat, Jodhpur, IIT KGP) (Kolkata, Jaipur, Ahmedabad, Indore, Advanced (150- 200) (Hyderabad, Chandigarh, Bangalore, Pune, Chennai, Mumbai) Dehradun, Thapar, Manipal, Jalandhar, Vizag) Pro (200+) Delhi IIT and Delhi University
  • 3. SO HOW DOES OS NEED TO LOOK LIKE?
  • 4. Beginners ` Local Chapter Teams working Universities AD HOC markets IXP Courses (for university based LCs) Baroda 2 VPs (8 teams) 7 teams 1 team X X Navi 2 VPs (8 teams) 7 teams 1 team X X Surat 1 VP (4-5 teams) 3-4 teams 1 team X X Lucknow 2 VPs (8 teams) 7 teams 1 team X X IIT KGP 2 VPs (8 teams) X 1 team X 7 teams Jodhpur 2 VPs (8 teams) 7 teams 1 team X X
  • 5. ` Strategies for Beginners These strategies should enable your entity to do 40- 70 exchanges while delivering good quality standards.
  • 7. ` Front office Strategies: For Exchangers activities. 1) Adhoc Raising through marketing 2) Capitalizing on the peak exchange cycles. (Peak months may be different for different cities/ LCs). Capitalizing on peak basically implies doing maximum exchanges in the months where your reality has maximum vacations). 3) Integrated Experiences sending AIESECers on Exchange 4) Aligning to National Guidelines to get international relations from national partnerships 5) Initiating Process to start UR • Market Research to Identify top colleges • Approaching the college for partnership • Initiating oGCDP activities in the college
  • 8. 1) Market research to identify top colleges for raising and university relations. 2) Utilization of Social media platforms for digital marketing. 3) Extensive member training to improve their experiences and productivity (in synergy with TM). 4) Strong showcasing of every experience to increase the program’s external visibility ` Back office strategies for Exchangers