This document provides strategies for AIESEC local chapters classified as beginners based on their annual exchange volume. It recommends focusing on initiating university relations, integrated experiences, and converting ad hoc sources. For beginners, it suggests front office strategies like raising exchanges through marketing during peak periods, sending participants on integrated experiences, and aligning with national guidelines for international partnerships. Back office strategies include market research to identify top colleges, utilizing social media for digital marketing, training members, and showcasing experiences for visibility. Beginner local chapters are expected to facilitate 40-70 exchanges annually.

1. Strategy
implementatio
n

2. Clusters
`
Beginner
(40-70)
Intermediate
(70- 150)
(Lucknow, Baroda, Navi, Surat,
Jodhpur, IIT KGP)
(Kolkata, Jaipur, Ahmedabad, Indore,
Advanced
(150- 200)
(Hyderabad, Chandigarh,
Bangalore, Pune, Chennai,
Mumbai)
Dehradun, Thapar, Manipal, Jalandhar,
Vizag)
Pro (200+)
Delhi IIT and Delhi University

3. SO HOW DOES OS NEED TO
LOOK LIKE?

4. Beginners
`
Local Chapter
Teams
working
Universities
AD HOC
markets
IXP
Courses
(for university
based LCs)
Baroda
2 VPs
(8 teams)
7 teams
1 team
X
X
Navi
2 VPs
(8 teams)
7 teams
1 team
X
X
Surat
1 VP
(4-5 teams)
3-4 teams
1 team
X
X
Lucknow
2 VPs
(8 teams)
7 teams
1 team
X
X
IIT KGP
2 VPs
(8 teams)
X
1 team
X
7 teams
Jodhpur
2 VPs
(8 teams)
7 teams
1 team
X
X

5. `
Strategies for Beginners
These strategies should enable
your entity to do 40- 70
exchanges while delivering good
quality standards.

6. Focus Areas
`
Initiating
University
Relations
Integrated
Experiences
Conversions
from Adhoc
sources
(IXP)

7. `
Front office Strategies: For
Exchangers activities.
1) Adhoc Raising through marketing
2) Capitalizing on the peak exchange cycles.
(Peak months may be different for different cities/ LCs).
Capitalizing on peak basically implies doing maximum
exchanges in the months where your reality has
maximum vacations).
3) Integrated Experiences sending AIESECers on
Exchange
4) Aligning to National Guidelines to get
international relations from national partnerships
5) Initiating Process to start UR
• Market Research to Identify top colleges
• Approaching the college for partnership
• Initiating oGCDP activities in the college

8. 1) Market research to identify top colleges for raising
and university relations.
2) Utilization of Social media platforms for digital
marketing.
3) Extensive member training to improve their
experiences and productivity (in synergy with TM).
4) Strong showcasing of every experience to increase
the program’s external visibility
`
Back office strategies for
Exchangers