This document provides strategies for AIESEC local chapters classified as beginners based on their annual exchange volume. It recommends focusing on initiating university relations, integrated experiences, and converting ad hoc sources. For beginners, it suggests front office strategies like raising exchanges through marketing during peak periods, sending participants on integrated experiences, and aligning with national guidelines for international partnerships. Back office strategies include market research to identify top colleges, utilizing social media for digital marketing, training members, and showcasing experiences for visibility. Beginner local chapters are expected to facilitate 40-70 exchanges annually.