This document provides information about AIESEC's Global Cultural Development Programme (GCDP) summit. It outlines the process flow for GCDP which includes research, promotions, selection, raising, engagement, and realization. It discusses ways to conduct research, promote GCDP using various media, customize the program based on academic fields, and set expectations during the selection process. The document aims to standardize the GCDP process and ensure high-quality participants are selected and prepared for their internships abroad.

1. AIESEC INDIA oGCDP
oGCDP Summit

2. EP FLOW
Research Promotions Selection Raising
Engagement
Engagement
plans (match
plans (Raise to Matching Realization
to realize
match period)
period)
Engagement
during Re Integration
internship
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3. University Research Youth Research
Before approaching Universities in Youth opinion can be involved in the
your local reality, conducting a Market following ways to understand market:
Research is important.
1. Surveys can be conducted through
Fill this spreadsheet to get a in depth the LC’s Facebook page to know
idea of the which countries the city’s youth is
university/college/institutes you want looking forward to go to. LC-LC Co-
to partner with operations can be worked on using
this data.
https://docs.google.com/spreadsheet/ 2. Social media can be used to conduct
ccc?key=0Ar5p8n_- a survey and find out what kind of
mQnRdEJxQkpZY2RKWXdYYTBfckFQZ internships the youth is looking for.
W9qakE#gid=0
Survey in the LC(Members)
Name, Contact Number, Email, Department, College , Year, Course,
Exam Cycle, Holiday Breaks, Experience with any other Youth
organizations, details of events in college, Coaching classes and
contact , if they have learned any foreign language and do they plan
Research
to go on an exchange.
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4. Physical Promotions
•Posters
•Global Village
•Classroom to classroom
•Café partnerships
Virtual
•Campus ambassadors
•College festivals •Social Media
•Print media •Television
•Career Fairs •Radio
•Partnership with Youth •Story Telling through
Events/Colleges Fests videos and Case Studies.
Promotions
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5. TYPES OF SOCIAL MEDIA
PROMOTIONS
Country Based EP Based LC Based
• Promotion of • Sharing of Case • I am A Global
top IR countries. Studies, Impact Leader
• Popular pictures Reports and Campaign for LC
of the country, Videos of Members.
interesting facts Returned EPs. • LC Members
about the write their
country to be name and
promoted. dream
internship
destination on a
card and then
promote it via
Social Media.
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6. Product
Packaging
Standard ways
of approaching
colleges
Documents
involved
Raising
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7. GCDP
GEP GLP
Global Entrepreneurs Programme(GEP) and Global Leadership programme(GLP/IXP) are sub
products of GCDP.
•To make GCDP more externally relevant its called GEP(with a few more activities apart from GCDP)
This is Product packaging , to get more details check JNC 2012 Output.
•Since members/leaders experience work on BDMs/CEEDs/TLP in the hosting country its called GLP.
•It doesn’t mean that you cannot talk about GCDP or now its only called GEP.
In some cases(eg. a Law colleges) a GCDP will be more relevant so you should talk about GCDP there
whereas in a Arts college you might want to talk about international exposure or the projects instead
of GCDP or GEP. So customize everything depending on the Stream of students you are addressing to.
Raising
Following slides will tell you how to customize. Unleash!

8. Hotel
Commerce Arts Management
Architecture Science Law
GEP – As Architects want
GEP to open their own firms.
GCDP
Finance/Marketing Countries - as they can go to different
Projects countries and learn about their architecture
styles while doing the project.
International Network
Entrepreneurship
Product
Packaging
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9. ARTS SCIENCE HOTEL MANAGEMENT Commerce
• English Honors – • Medicine – Health • Value Proposition of
Teaching English Awareness AIESEC Internships – --BBA/BCOM/BMS – GEP
• Economics – GEP + • IT/ CS/ Electrical – GEP + Depending on what they
want from the 25+ value -- Finance – GEP+ Finance
Countries IT based projects Based Project
• Language – Countries • Mechanical/ Civil/ – GEP propositions of a GCDP
+ Industrial Internship provides
• Psychology – Cultural
Education Research(additional
• History/ Geography – issue) Entrepreneurship
Countries • Biomedical/ Biotech/ /Marketing/Finance
• Journalism / Environmental/ - Projects will definitely suit
Communications – Environment based them but GEP as such is a
Countries + Cultures projects + GEP good product for a
• Photography – Countries commerce student.
+ Tourism
• Social Science – GCDP +
Culture
Please do not sell issue based project(tourism, environment) if you don’t have IR partnerships
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for the same)

10. VALUE PROPOSITION TO A EP

11. Issue - Projects
1. It means you offer/suggest a student one of the following issues to align a GCDP
internship experience to their career.
This can be like a personal research work /project that they undertake in addition to the
internship. They can devote 3-4 hours a week researching, taking interviews and making
videos on the same. It will help them in their CV as they will have a thesis / research on a
particular issue as well as enhance their internship experience as they will more engaged in
work.
Please note that this is not part of the internship, its something a EP would do on their
own. They still have to work in the GCDP project they have been selected for with full
dedication.
2. We have selected 8 issues which covers most streams , you have to standardize these
issues so that they don’t go and work on anything and everything.
3.
a. Certificates should be given to an EP for making these.
b. You can also run RNR Campaign for the same to drive better quality.

12. Issues - Projects
Education System
Tourism
Political System
Micro Finance
Marketing
Cultural Evolution Research + Food + Language
Architecture Industry.
Industrial Research
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13. Global
Village
Youth
Cells/Councils/Clubs YE
in the College
Placement Recruiting
Cells
University
TMP
Campus
Events Ambassadors
Dean/
Principal Standard ways
of approaching
Universities
Top to Bottom Approach or Bottom to Top Approach
Try every way to get into a University. Any one of them
might work in your local reality.

14. Documents involved in Raising
Non Objection Expectation
EP Contract Selection
Letter by parents Setting Checklist
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15. SELECTION
1. We want to make our internships exclusive because it will make more
students apply for it.
The idea is not to reject people but enhance the programme value from
being ones who sell an internship to an organization who provides
opportunities on the basis of their skills and credentials.
2. Our delivery rate was less than 40% in 2012 which means we need to
improve it drastically which can only happen if we raise the right people
and do proper expectation setting. Having said that selection can help
you also identify the area an EP needs to improve on and you can help
the EP to improve it.
3. The idea is to also make AIESEC an exclusive organization which can
send students to Asia, South America and Africa which most
companies/agencies can’t(they send to US/UK) and this should be our
USP not a hindrance. Interviews can be a good place of mentioning this
as well.
“You can go to US on a trip but will you ever go a country like this”

16. THE SELECTION PROCEDURE
Assessment Intention For
Finances
Centre Going
Parents Non
Interview Language Objection
Certificate
Expectation Passport Reason For
setting Check Going
Documents for Selection(Interview Questions , Assessment
Centre) will be available on the wiki.

17. EXPECTATION SETTING
EXPECTATION SETTING
• Passport
• Sell Issues only through National Partnerships.
• Mention specific countries you can send them to before Raising.
• Tell them you are not responsible for their VISA, you will just get them the required
documents.
• AIESEC is a PLATFORM which provides OPPORTUNITIES to students to go for an
International EXPERIENCE. We do not guarantee internships.
• Do not promise Free food and accommodation.
• Tell them we will get you interviews but if you dont get through, Raising Fees will not
be returned.
• Accommodation will be basic and this needs to be communicated to them.
• Make sure you screen the EPs through an interview before having an Expectation
Setting with them. You only need to check their English speaking skills, Finances and
the reason they are going for a GEP.
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