This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of 'sales promotions' in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
Mgainz is a young communication agency, providing 360° marketing solutions. We are a newly created company which is driven
by young creative talent and mentored by industry veterans.
Outdoor Advertising Pan India, Retail & merchandising all over india, Flex Priniting all over india, Glow sign board all over india, Inshop digital prints all over india, Hoarding sites all over india, BTL activations all over India, Wall Painting all over India , Shutter Painting all over india, Hoarding sites all over North India, Mall Branding in Haryana , Mobile Advertising Vans in Haryana Call - 9068686868
Get More From Your Sales Team
Managing a sales team is a great opportunity. What's different though is it's not just you that is responsible for your sales!
How can you get the best and more from your sales team? Some ideas to get you started
Mgainz is a young communication agency, providing 360° marketing solutions. We are a newly created company which is driven
by young creative talent and mentored by industry veterans.
Outdoor Advertising Pan India, Retail & merchandising all over india, Flex Priniting all over india, Glow sign board all over india, Inshop digital prints all over india, Hoarding sites all over india, BTL activations all over India, Wall Painting all over India , Shutter Painting all over india, Hoarding sites all over North India, Mall Branding in Haryana , Mobile Advertising Vans in Haryana Call - 9068686868
Get More From Your Sales Team
Managing a sales team is a great opportunity. What's different though is it's not just you that is responsible for your sales!
How can you get the best and more from your sales team? Some ideas to get you started
Thomas Plennert: Brand Promoter 2.0. Lecture at Summer School 2010 (TU Braunschweig) on Corporate Communications 2.0.
Braunschweig, 2010-07-23.
Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2)
With each member of the Rikas investment Group's team possessing a long-term work experience in the fields of healthcare, agriculture, consulting, strategic planning, business development management, sales and marketing, and psychology, we have decided to join our efforts and be useful to many clients facing issues in that fields.
The Group just released their newest corporate presentation.
For more details of the Group's activities, please visit the corporate website, http://www.rikas-invest.com
This is a Keynote presentation on marketing innovation I did in Kiev on October the 1st, 2010.
It's based on 'A Useful Guide to the Brand Utility', but the cases are approached from a different perspective: innovation.
The key message is that innovation is not just about new products, it's about new solutions.
On 28/2 our managing partner, Alain Thys was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", he tried to bring a level-headed view on the ways he believes 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
On 28/2 I was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", I tried to bring a level-headed view on the ways I believe 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
Storytelling and TV Advertising (No Story, No Glory)Alain Thys
This is a presentation I gave last April at the VTM TV Day to an audience of TV advertising professionals (proudly sharing the stage with Luc Besson :-)
Copyright notice: All photography has been selected from the Futurelab (purchased) image library or promotional materials. If you would nonetheless feel your rights to be violated, do get in touch and this will be addressed.
Storytelling and TV Advertising (No Story, No Glory)Futurelab
This is a presentation which Alain Thys gave at the VTM TV Day in April 2011 to an audience of marketing and advertising professionals specialised in TV advertising.
Even though Alain is not a big fan of TV advertising, the main message of the speech was "if you want to do TV adverts, at least do them well".
Note: Youtube Video Content is embedded
Copyright notice: All imagery has been selected from the Futurealb (purchased) image libraries or generally available promotional materials. If you somehow feel that your property rights have been violated, please get in touch and any misunderstandings will be addressed immediately.
This is a presentation from May 2011 on customer-centric innovation which came up when going through our older files. It's a bit dated, but much of the thinking is still valid.
This is a presentation from 2011 I bumped into on customer-centric innovation. While my thinking has somewhat evolved, it's actually still quite relevant :-)
7 Lesson From The Past To Sell The Future In The PresentStefanieHeyvaert
While everyone is rushing to predict what lies ahead, we took some time to look back. Here are 7 lessons from the past to sell the future in the present. Yep, even in our current present.
Want to build an online video company? Interested in the YouTube MCN space? Learn some lessons from one of the first and largest investors in this space- Mark Suster of Upfront Ventures. The doc will give you guidance on how to build more profitably.
Thomas Plennert: Brand Promoter 2.0. Lecture at Summer School 2010 (TU Braunschweig) on Corporate Communications 2.0.
Braunschweig, 2010-07-23.
Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2)
With each member of the Rikas investment Group's team possessing a long-term work experience in the fields of healthcare, agriculture, consulting, strategic planning, business development management, sales and marketing, and psychology, we have decided to join our efforts and be useful to many clients facing issues in that fields.
The Group just released their newest corporate presentation.
For more details of the Group's activities, please visit the corporate website, http://www.rikas-invest.com
This is a Keynote presentation on marketing innovation I did in Kiev on October the 1st, 2010.
It's based on 'A Useful Guide to the Brand Utility', but the cases are approached from a different perspective: innovation.
The key message is that innovation is not just about new products, it's about new solutions.
On 28/2 our managing partner, Alain Thys was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", he tried to bring a level-headed view on the ways he believes 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
On 28/2 I was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", I tried to bring a level-headed view on the ways I believe 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
Storytelling and TV Advertising (No Story, No Glory)Alain Thys
This is a presentation I gave last April at the VTM TV Day to an audience of TV advertising professionals (proudly sharing the stage with Luc Besson :-)
Copyright notice: All photography has been selected from the Futurelab (purchased) image library or promotional materials. If you would nonetheless feel your rights to be violated, do get in touch and this will be addressed.
Storytelling and TV Advertising (No Story, No Glory)Futurelab
This is a presentation which Alain Thys gave at the VTM TV Day in April 2011 to an audience of marketing and advertising professionals specialised in TV advertising.
Even though Alain is not a big fan of TV advertising, the main message of the speech was "if you want to do TV adverts, at least do them well".
Note: Youtube Video Content is embedded
Copyright notice: All imagery has been selected from the Futurealb (purchased) image libraries or generally available promotional materials. If you somehow feel that your property rights have been violated, please get in touch and any misunderstandings will be addressed immediately.
This is a presentation from May 2011 on customer-centric innovation which came up when going through our older files. It's a bit dated, but much of the thinking is still valid.
This is a presentation from 2011 I bumped into on customer-centric innovation. While my thinking has somewhat evolved, it's actually still quite relevant :-)
7 Lesson From The Past To Sell The Future In The PresentStefanieHeyvaert
While everyone is rushing to predict what lies ahead, we took some time to look back. Here are 7 lessons from the past to sell the future in the present. Yep, even in our current present.
Want to build an online video company? Interested in the YouTube MCN space? Learn some lessons from one of the first and largest investors in this space- Mark Suster of Upfront Ventures. The doc will give you guidance on how to build more profitably.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
In February & March 2020 we ran research (both a survey and 1-2-1 interviews) amongst CX professionals, to find out what their biggest challenges were.
We have now finished the report and are proud to share it with you.
You can find the report here
Some key insights:
* It remains a problem to get buy-in from the rest of the organization
* This is partially due to the tendency of many organisations over-estimating their own maturity when it comes to CX
* Moving from concept to implementation – and driving action – is the main barrier to reach the next level
* Showing the ROI of CX Programmes remains key – but is also seen as a struggle
* And finally – almost all CX Managers suffer from these issues – and most think their struggle is unique
So have a look at the report, find out that others share your pain, and let us know what you think of the remedies we offer.
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!Futurelab
Dieses Papier soll Sie nicht davon überzeugen, dass Sie ein Voice of the Customer (VoC)-Programm benötigen. Wir schreiben das Jahr 2020 – ich nehme an, dass Sie bereits eins nutzen. Falls nicht, lassen Sie mich bitte wissen, ob Sie Argumente brauchen, um Ihren Chef zu überzeugen.
Allerdings sind 50% aller Voice of the Customer-Praktiker mit ihrem Programm unzufrieden.
Fred Reichheld, der Erfinder des Net Promoter System, behauptet sogar, dass 70% der Unternehmen NPS falsch machen. Und zu viele VoC-Programme, denen wir bei Futurelab begegnet sind, haben Mühe, ihr volles Potenzial zu erreichen oder einen beträchtlichen ROI zu erzielen. Angesichts des derzeitigen Schwerpunkts auf ROI bei der Bewertung von VoC- (und im weiteren Sinne CX-) Programmen ist dies eine gefährliche Position.
Ich zeige Ihnen die wichtigsten Schritte auf, um den Erfolg Ihres VoC-Programms sicherzustellen - unabhängig davon, ob es auf NPS, CES oder anderen Messgrößen basiert.
Bitte nehmen Sie an einem der Webinare teil, in denen ich Ihnen Fälle, Beispiele und Geschichten über beste und schlechteste Praktiken vorstellen werde, um das Ganze zum Leben zu erwecken: https://lnkd.in/gUFb773
#customercentricity #cx# customerexperience #voiceofthecustomer #VoC #NPS #NetPromoter
Your VoC Programme is underperforming - and you know it WebinarFuturelab
The webinar to go with the whitepaper Your VoC Programme is underperforming and you know it - do something about it: https://www.linkedin.com/posts/stefankolle_your-voc-programme-is-underperforming-and-activity-6656138043298324480-t96j
Your VoC Programme is underperforming - and you know itFuturelab
Your VoC Programme is underperforming - and you know it.
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme – whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
#customercentricity #cx #customerexperience #voiceofthecustomer #VoC
#NPS
Ihr Kundenstimme Programm (VoC) bringt's icht - und Sie wissen es. In einem kurzen, kräftigen Assessment mit sehr klaren Resultaten zeigen wir ihnen wie Sie die Ergebnisse, Aktionen und ROI empfindlich erhöhen können.
Your VoC Programme is underperforming - do something about itFuturelab
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme – whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
Contact centre presentation en webinar versionFuturelab
This is the webinar that goes with our Whitepaper we announced here: https://www.linkedin.com/pulse/from-worthless-priceless-transforming-your-contact-centre-kolle/
We will happily give you a private webinar presentation. Let us n know
Whether you are starting or an experienced practitioner, here are 7 CX initiatives that don't take too long to prepare and will bring ROI results - from quick wins to big wins. If you have some time this summer, have a look.
Suchen Sie eine einfache, schnelle und bezahlbare realisierung ihres NPS oder VoC Programmes? Futurelab bietet den outsourced NPS (oder auch NPS as a Service) an.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
5. Stepping back a moment
But before we go there, let’s take a 10 minute detour
5. FUTURELAB
6. Let us start with a few questions:
Why do the space shuttle engines have the diameter they have?
6. FUTURELAB
7. Let us start with a few questions:
OK, that’s pragmatic, but why is the tunnel that width?
7. FUTURELAB
8. Let us start with a few questions:
That makes sense, but who decided on the width of tracks?
8. FUTURELAB
9. Let us start with a few questions:
Remarkable, but why choose this base for trams?
9. FUTURELAB
10. Let us start with a few questions:
OK, but then why make the axes this wide?
10. FUTURELAB
11. Let us start with a few questions:
So if the ruts lead to the cart, what caused the ruts?
11. FUTURELAB
12. Let us start with a few questions:
Standardised imperial chariots? Where did Ceasar get that idea?
12. FUTURELAB
13. Let us start with a few questions:
OK, but some Egyptian must have had an original idea!
2000 B.C.
13. FUTURELAB
14. Let us start with a few questions:
And so we find the answer: it’s all because of a horse’s ass.
2x
14. FUTURELAB
15. Orthodoxies drive our behaviour
We copy and build on what we know to work
15. FUTURELAB
16. Orthodoxies drive our behaviour
In fact, it’s in our genes
... behaviour ...
HUMANS ... ways of working ...
COPY ... processes ....
... organisational structures ...
16. FUTURELAB
17. Orthodoxies drive our behaviour
It is the secret to human success and achievement
Reading and print Industrial progress
Agriculture Apps
17. FUTURELAB
18. Orthodoxies drive our behaviour
But they can create orthodoxies that close our mind
• We’ve always done it that way
• This is “best practice”
• That’s what everyone does
• Our world-view is right
18. FUTURELAB
19. Orthodoxies can “lock in” behaviour
If they get too strong, they may be difficult to change
19. FUTURELAB
20. Orthodoxies can “lock in” behaviour
School holidays
Image: (cc) State Records NSW
20. FUTURELAB
21. Now wait a minute …
Wasn’t this a
conference about
marketing and
sales promotions?
FUTURELAB
22. Well, here is my point
Many marketing practices are driven by orthodoxy and lock-in
22. FUTURELAB
23. FUTURELAB
Marketing is full of orthodoxies
Question: Where did the 30 second spot come from?
FUTURELAB
We will continue with this
programme after these
important messages.
FUTURELAB
24. FUTURELAB FUTURELAB
Orthodoxy alert
Pat Weaver & Leonard Lavin
FUTURELAB
27. FUTURELAB
Lock-in alert
We keep doing them, while hardly anyone is watching
78% of consumers consider in-stream advertising as
“intrusive”. Half of viewers stop watching an online
video once they encounter an in-stream ad.
Source: Burstmedia, January 2008
29% of consumers leave a website that appears to be
cluttered with advertising. 52% do not tolerate more
than 2 ads per page.
Source: Burstmedia, December 2008
Only 13% of UK consumers pay attention
BANNER/AD BLINDNESS to ads on social networking sites.
Source: Ebay Advertising, March 2009
FUTURELAB
30. FUTURELAB
Sales Promotions
In which many sales promotions defeat their purpose
% of US sales % of POP materials are never
promotions which used or used incorrectly.
are unprofitable
“the net impact of deeper
discount activity is almost
85%
invariably to decrease ROI
even if cash returns are
increased”
40-50%
Billetts, Warc Online, 2009
UCLA, 2004 Advertising Promotion and
Other Aspects of Integrated
Marketing Communications,
2008
FUTURELAB
31. FUTURELAB
Sales Promotions
While they may attract customers today, they don’t build loyalty
If they come to
you for price,
they will leave
you for price.
*note: the same applies to gifts, freebies, etc.
FUTURELAB
32. FUTURELAB
Lock-in alert
And may even pose a reputation risk for your brand
Trade your
reputation for a short
term sales fix?
A 2011 study by John Byers and Georgia Zervas from Boston University and Michael Mitzenmacher
from Harvard University reviewing 56,000 yelp reviews of 2332 merchants offering 2496 Groupon deals
FUTURELAB
33. FUTURELAB
My case
Start focusing at least 25% of your efforts on sales promoters
Keep doing “smart”
sales promotions, but
start shifting your
attention.
FUTURELAB
35. FUTURELAB
The sales promoter
An illustration of the impact sales promoters can have
Video
http://youtu.be/b0OeM6UUAoI
FUTURELAB
36. FUTURELAB
The sales promoter
An illustration of the impact sales promoters can have
“I’ll have what she’s having”
Sales promoters get others to buy your product
FUTURELAB
37. FUTURELAB
The sales promoter
But there is more beyond advocacy
Customers that are so happy they
are likely to recommend a company
spend more
negotiate less
stay longer as customers
are more open to upselling
are easier to service
upgrade quicker
are ready to refer to others
increase staff morale
etc.
FUTURELAB
38. The sales promoter
How likely are you to recommend?
Detractors: Dislike Passives: Satisfaction Promoters: Delighted
0 1 2 3 4 5 6 7 8 9 10
FUTURELAB
40. The sales promoter
Case: UK FMCG Leading by recommendation, July 2010
120 Brands – 4000 consumers
TOP 5 Most actively recommended
FMCG brands in the UK
“55% of FMCG consumers
Activia 76,9%
Kellogs Special K 76,0%
had made at least one
Innocent 74,2% recommendation”
Lucozade 72,7%
Red Bull 72,2%
A 7% increase in NPS = 1% increase in FMCG Growth
FUTURELAB
41. The sales promoter
Case: UK FMCG
Average revenue impact
(own expenditure + recommendation)
Promoter: + $ 208
Detractor: + $136
Differential: +53%
Image: (cc) Joe Shlabotnik
Source: http://www.futurelab.net/blogs/marketing-strategy-innovation/2009/04/the_net_promoter_score_and_the.html FUTURELAB
42. The sales promoter
Case: Allianz Insurances
Promoters defect less Promoters buy more Promoters drive business
Indexed average gross Indexed average of newly Indexed average new GPV
premium volume cancelled per concluded gross premium generated through
customer per year volume per customer per year recommendation per customer
Promoter Detractor 100 100
83
Detractor
- 100 Promoter
- 271 -200
Promoter Detractor
FUTURELAB
43. Likelihood to Repurchase (B2B-markets) Share of Wallet (B2B-markets)
“delighted customers are 5x more likely to “at the point of delight, there is an exponential
(recommend) repurchase” increase in the share of wallet”
Being blunt about it … you’d make (a lot) more money
Also in B2B Markets
Source: http://www.ipsos-ideas.com/library/dl.cfm?pdf=IpsosLoyalty_WP_Delight.pdf
45. The sales promoter
In summary
Creating and activating sales promoters
is one of the most profitable type of sales
promotion you can pursue.
FUTURELAB
47. Mmmhhh … I’d like
some of that …
I just have to tell
you about Alain…
Let’s stay “in theme” with a case study
Say I seek sales promoters for my skills as a lover.
48. Which would be the most effective method
To turn you into a sales promoter for my skills as lover.
Direct Sales? Advertising? Sales Promotion?
Recommend a friend & get
e-coupon
www.
greatlover 60 Minutes Extra
.com
This voucher cannot be combined
with other promotions.
Hi, I’m a great lover. Tell them he’s a
2-for-1 Promo
Bring a friend & collect
Would you mind great lover!! double loyalty points to
telling your friends? get those wine glasses!
FUTURELAB
49. The only thing that could work is to provide
An experience that sweeps you off your feet?
51. FUTURELAB
Many brands are or have already moved there
More and more brands are taking the latter direction
Massive investment in customer facing staff with as goal to
create super-promoters
Global roll-out programme for creating (sales) promoters for
their business. (Case: Romania, acts of kindness)
Global change programme to focus the organisation on
creating (sales) promoters.
Orange Business Services - Zappos – KLM – Virgin - P&G - Carglass - …
FUTURELAB
52. FUTURELAB
My recommendation
Start considering it too
• Shift 10-25% of your sales promotion budget
into “promoter creation”.
Sales Promotions • Run the business case to calculate the value
of a sales promoter for your business to
justify this action.
• Launch initiatives aimed at your existing
customer base to WOW them into sales
Sales Promoters promotership.
• Give people who are already sales promoters
tools and support mechanisms to convert
their friends and family.
FUTURELAB
53. FUTURELAB
In other words
MAKE
MORE
MONEY
MAKE THE WORLD A MORE
CUSTOMER FRIENDLY PLACE
FUTURELAB
54. Thank you
@FLB_Alainthys
If you want to be more
customer-centric, get in touch
via www.futurelab.net www.amazon.com
FUTURELAB