Born between 1980 and the mid-2000s, millennials are the largest generation in the United States. While the droves of youngsters certainly spark debate regarding their attitudes, work expectations, lifestyle choices and more, the group is here to stay. To market to them effectively, small business owners need to understand what they’re all about.
During small business expert webinar—“Marketing to Millennials: It’s a Whole New Mindset”—you’ll learn all about how to crack their code with millennial marketing expert Brendan Shaughnessy, including but not limited to:
• Generation Y is grown-up. They're 75 million strong, with kids. And they have enormous spending power.
• Millennials don't respond to traditional marketing and advertising. Learn their languages of love and loyalty.
• Millennials are also creating a whole new mindset that's changing everything and influencing everyone.
Bob is one of the most sought-after international speakers on advertising and marketing.
He has written a few successful books. His most recent, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menance” was selected as #1 new release in advertising by Amazon and foresaw many of the issues that are now making international headlines. Bob’s other books include “Marketers Are From Mars, Consumers Are From New Jersey” and “101 Contrarian Ideas About Advertising”.
He is author of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.
Bob has been the CEO of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, PepsiCo, Bank of America, AT&T,…
In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club.
Bob has served on the boards of the Advertising and marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.
Abstract: Marketers are From Mars, Consumers Are From New Jersey
Bob has given this talk to advertising, marketing, and media audiences all over the globe. It is based on his best-selling book of the same name. The talk explores the gap between how marketers think and consumers behave.
It focuses on three dangerous and costly marketing delusions: The Digital Delusion, The Brand Delusion, and The Age Delusion. Each of these delusions start with a little bit of truth and then twist and torture the facts until they do marketers more harm than good.
With an armload of data, and a little bit of humor, Bob shows how over ten years of assertions and predictions by marketing and advertising “experts” have cost marketers billions.
If you are not already skeptical about the pronouncements of “experts,” you will be after this talk.
INBOUND 2017: The New Content King is a Queen and She's an Influencer Tiffany Bukowski
The cost of acquiring new customers has become more costly and unpredictable. As marketers, you're faced with an increasingly complex buyer journey, and growing pressure from the organization to make it cheaper to get high-value accounts. Smart marketing organizations are scaling their content creation and amplification operations to meet the demands of a curious and skeptical consumer, and even smarter marketers are leveraging the goodwill of their armies of happy customers to create authentic and fresh social content. Learn what an influencer, an advocate and a celebrity endorsement is; how to leverage each to grow revenue; and get access to best practices and big data that makes working with influencers and generating content not only fun and compelling, but revenue enabling. And, in the process, we will meet real influencers, understand their motivations, know how to best compensate them and use their content to change the game.
Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve.
SESSION TAKEAWAYS:
A strong understanding of how to effectively integrate social media into their public relations program.
Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.
An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “brand.” The only way for organizations to achieve lasting success is to create authentic customer relationships. Not even all the money in the world spent on cool social media campaigns, viral videos, or the most micro-targeted online ads will do achieve this.
So what is the key to creating authentic customer relationships? Of course, a solid product or service is necessary to start. But in order to grow and remain relevant to customers, companies must demonstrate genuine behaviors, too. These include sincerity, transparency, shared values, and a noble mission beyond the bottom line.
Join our panel and us on this webinar to learn:
· How to discover and fulfill the bigger picture for your business.
· Why it’s important to have a purpose beyond the bottom line.
· Why customers connect with companies that are doing good.
· How employees benefit from purpose beyond profit.
Public Relations, Telling Your Story and Your Brand's
People throw the term PR around a lot without a true understanding of the meaning. They believe by writing a press release, their topic is all of a sudden news worthy. This is far from the truth. With the growth of social media, anyone can "create" their own news, but it doesn't carry the true credibility and weight of traditional media relations. Solid public relations takes advantage of all aspects of the public's perception but it is rooted in great media relations. The value of PR, when done correctly, is immeasurable certainly outweighing advertising and comes it at a much lower price tag. Public relations is important for the businesses we represent but also for our personal brands. This presentation will explain how the process works and why it is so important. In addition, participants will understand how they can personally implement a few simple pieces in their local areas and even nationally at no cost. They will also understand the appropriate time to engage a larger agency for assistance and what they should expect in return for their investment.
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
A fresh perspective on millennial thinking with 5 actionable items you can apply today to increase engagement with the generation that will represent 75% of the worldwide workforce by 2025. Presented at Fintech Americas in Miami.
Don Draper Is Dead - Redux - LERN Conference 2013Michael Weiss
The Don Drapers of the world create ads that interrupt
and hit the masses. They throw it up and hope it sticks.
Content Marketing allows people to choose what content
they want, how they want it and when they want it. It’s
not about interruption marketing anymore - it’s about
choice marketing.
Bob is one of the most sought-after international speakers on advertising and marketing.
He has written a few successful books. His most recent, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menance” was selected as #1 new release in advertising by Amazon and foresaw many of the issues that are now making international headlines. Bob’s other books include “Marketers Are From Mars, Consumers Are From New Jersey” and “101 Contrarian Ideas About Advertising”.
He is author of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.
Bob has been the CEO of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, PepsiCo, Bank of America, AT&T,…
In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club.
Bob has served on the boards of the Advertising and marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.
Abstract: Marketers are From Mars, Consumers Are From New Jersey
Bob has given this talk to advertising, marketing, and media audiences all over the globe. It is based on his best-selling book of the same name. The talk explores the gap between how marketers think and consumers behave.
It focuses on three dangerous and costly marketing delusions: The Digital Delusion, The Brand Delusion, and The Age Delusion. Each of these delusions start with a little bit of truth and then twist and torture the facts until they do marketers more harm than good.
With an armload of data, and a little bit of humor, Bob shows how over ten years of assertions and predictions by marketing and advertising “experts” have cost marketers billions.
If you are not already skeptical about the pronouncements of “experts,” you will be after this talk.
INBOUND 2017: The New Content King is a Queen and She's an Influencer Tiffany Bukowski
The cost of acquiring new customers has become more costly and unpredictable. As marketers, you're faced with an increasingly complex buyer journey, and growing pressure from the organization to make it cheaper to get high-value accounts. Smart marketing organizations are scaling their content creation and amplification operations to meet the demands of a curious and skeptical consumer, and even smarter marketers are leveraging the goodwill of their armies of happy customers to create authentic and fresh social content. Learn what an influencer, an advocate and a celebrity endorsement is; how to leverage each to grow revenue; and get access to best practices and big data that makes working with influencers and generating content not only fun and compelling, but revenue enabling. And, in the process, we will meet real influencers, understand their motivations, know how to best compensate them and use their content to change the game.
Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve.
SESSION TAKEAWAYS:
A strong understanding of how to effectively integrate social media into their public relations program.
Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.
An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “brand.” The only way for organizations to achieve lasting success is to create authentic customer relationships. Not even all the money in the world spent on cool social media campaigns, viral videos, or the most micro-targeted online ads will do achieve this.
So what is the key to creating authentic customer relationships? Of course, a solid product or service is necessary to start. But in order to grow and remain relevant to customers, companies must demonstrate genuine behaviors, too. These include sincerity, transparency, shared values, and a noble mission beyond the bottom line.
Join our panel and us on this webinar to learn:
· How to discover and fulfill the bigger picture for your business.
· Why it’s important to have a purpose beyond the bottom line.
· Why customers connect with companies that are doing good.
· How employees benefit from purpose beyond profit.
Public Relations, Telling Your Story and Your Brand's
People throw the term PR around a lot without a true understanding of the meaning. They believe by writing a press release, their topic is all of a sudden news worthy. This is far from the truth. With the growth of social media, anyone can "create" their own news, but it doesn't carry the true credibility and weight of traditional media relations. Solid public relations takes advantage of all aspects of the public's perception but it is rooted in great media relations. The value of PR, when done correctly, is immeasurable certainly outweighing advertising and comes it at a much lower price tag. Public relations is important for the businesses we represent but also for our personal brands. This presentation will explain how the process works and why it is so important. In addition, participants will understand how they can personally implement a few simple pieces in their local areas and even nationally at no cost. They will also understand the appropriate time to engage a larger agency for assistance and what they should expect in return for their investment.
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
A fresh perspective on millennial thinking with 5 actionable items you can apply today to increase engagement with the generation that will represent 75% of the worldwide workforce by 2025. Presented at Fintech Americas in Miami.
Don Draper Is Dead - Redux - LERN Conference 2013Michael Weiss
The Don Drapers of the world create ads that interrupt
and hit the masses. They throw it up and hope it sticks.
Content Marketing allows people to choose what content
they want, how they want it and when they want it. It’s
not about interruption marketing anymore - it’s about
choice marketing.
Matt Jorgenson & Pamela Wong's (Direction First) presentation at Mumbrella360. Ruperta Daher
Matt Jorgenson, Strategic Director at Direction First, and Pamela Wong, Strategic Consultant at Direction First presented on White, Straight and Hopelessly Out of Touch (Is this the Australian Marketing Industry?) at Mumbrella360.
White, Straight and Hopelessly Out of Touch - is this the Australian marketin...Erica van Lieven
Presented at Mumbrella 360 in 2017, this unique piece of research explores how the everyday consumer feels the Australian ad industry represents them in communications, but also how advertisers can connect with a broader cross section of the community in a meaningful way. We spoke with 80 Australians from across various walks of life for two weeks using a specialised online qualitative tool, the Consumer Consulting Board, to unravel what consumers really think about ads in Australia today.
Brandhomies Erik and Jef were invited to speak at EXMA 2016, at Bogota, Colombia. As thé largest marketing platform of South-America, the conference was home to over 5000 attendees to provide them with the most groundbreaking insights on marketing. This year, Brandhome was keynote speaker to discuss infobesity and Meaningful Marketing, next to marketing pioneers Uri Levine and Marc Randolph.
At Brandhome, we are eternal students, constantly looking for ways to expand our knowledge on marketing, this while sending some of our insights back into the marketing world. As experts in storytelling we always strive to create meaningfulness. This is a responsibility we take and endow in everything we do. After a week of creative and strategic expositions on marketing, networking, and also blowing off some branding steam, our Brandhomies came back fully inspired, a feeling they would also like to share with you.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
Matt Jorgenson & Pamela Wong's (Direction First) presentation at Mumbrella360. Ruperta Daher
Matt Jorgenson, Strategic Director at Direction First, and Pamela Wong, Strategic Consultant at Direction First presented on White, Straight and Hopelessly Out of Touch (Is this the Australian Marketing Industry?) at Mumbrella360.
White, Straight and Hopelessly Out of Touch - is this the Australian marketin...Erica van Lieven
Presented at Mumbrella 360 in 2017, this unique piece of research explores how the everyday consumer feels the Australian ad industry represents them in communications, but also how advertisers can connect with a broader cross section of the community in a meaningful way. We spoke with 80 Australians from across various walks of life for two weeks using a specialised online qualitative tool, the Consumer Consulting Board, to unravel what consumers really think about ads in Australia today.
Brandhomies Erik and Jef were invited to speak at EXMA 2016, at Bogota, Colombia. As thé largest marketing platform of South-America, the conference was home to over 5000 attendees to provide them with the most groundbreaking insights on marketing. This year, Brandhome was keynote speaker to discuss infobesity and Meaningful Marketing, next to marketing pioneers Uri Levine and Marc Randolph.
At Brandhome, we are eternal students, constantly looking for ways to expand our knowledge on marketing, this while sending some of our insights back into the marketing world. As experts in storytelling we always strive to create meaningfulness. This is a responsibility we take and endow in everything we do. After a week of creative and strategic expositions on marketing, networking, and also blowing off some branding steam, our Brandhomies came back fully inspired, a feeling they would also like to share with you.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
The Millennial Shift: Engaging the Redefined Millennials' Digital BehaviorsMatt Doherty
Millennials are f&%ing everything up. They're having fun disrupting the world around them. And their behaviors around the world are shifting as a result. So how do you engage this audience? The Millennial Shift identifies trends in engagement and creative opportunities at hand.
SearchLeeds, Kristal Ireland 'The millennial myth and the media' Branded3
Kristal Ireland discusses the millennial myth and the media. Kristal was previously voted as one of the UK’s Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Daniel Frishberg is an American businessman and radio host. Prior to entering the financial bailiwick, he served as a United States Marine for 3 years. Daniel Frishberg Bizradio attended Fairlawn High School and New York University. He has written extensively and is the author of two books.
Similar to Market to the Largest Generation in the U.S.: Millennials (Manta.com) (20)
Social Media Marketing: Turning "Likes" into DollarsManta
This educational webinar on social media marketing for small business owners covers five strategies that are easy to implement with limited time and a small budget, so you can stop struggling and start succeeding at social media marketing.
Growth is essential to the success of your small business, but it's important to understand what type of growth would benefit your business most, and how to handle the logistics.
This presentation focuses on what you need to know about adding another location, including navigating new sale tax rules.
Growth is essential to the success of your small business, but it's important to understand what type of growth would benefit your business most, and how to handle the logistics.
Learn what you need to know about expanding into eCommerce, including tips on creating an easy-to-use, secure shopping cart experience.
Growth & Taxes I: Add New Products & ServicesManta
Growth is essential to the success of your small business, but it's important to understand what type of growth would benefit your business most, and how to handle the logistics. Learn how to develop new products and services, and the tax implications of doing so.
Social Marketing: Turn Your Story into Sales (Manta.com)Manta
Humans are hard-wired to tell and remember stories, and our emotional response to them is as old as time. When used strategically in your marketing, a good story can effectively transform those emotions into sales. Learn how to turn your story into profit.
Business Plan Basics: How to Save Time & Write an Effective Strategy Manta
After you’ve decided to start a small business, you need to draft a small business plan. The business plan writing process can range from straightforward and simple to complex and formal. The best approach for you depends on what you hope to accomplish with your plan. If you’re trying to gain funding, then most likely you will need to take a detailed and formalized approach. If you are simply vetting an idea you have for a small business or want to create a guideline that helps stay you on track, then a more simple process will get the job done.
How to Boost Your Small Business Credit Score (Manta.com)Manta
You will learn the following:
*Why earning a good business credit score is essential
*The factors that play into the business credit score calculation
*The most common credit score bureaus
*How to improve your business credit score
Work Smarter, Not Harder: Small Business Productivity Hacks for the New Year ...Manta
You will learn:
*How to schedule your day, make effective to-do lists and organize email
*Morning routines to jumpstart your day
*Habits of successful entrepreneurs
Cure the Winter Blahs: How to Turn a Slow January into Big BusinessManta
During a 25-minute webcast, Manta’s vice president of marketing, Sara Oberst, teaches 10 ways you can supercharge your year by making the most of January. From testing new marketing ideas to motivating customers to act now and many more, Oberst’s practical and actionable advice will rev your small business up for a successful 2016 and beyond.
Five Years Later: An Updated Look at Health Care Reform and Small Business (M...Manta
Health care reform is complex and nearly impossible for busy small business owners to keep up with. Attend the webinar, Five Years Later: An Updated Look at Health Care Reform and Small Business,” with guest experts Jeffery Ingalls and Laura Roane. Ingalls is author and president of the Stratford Financial Group and Stratford Employer Services, and Roane is and independent insurance broker.
During the webinar, they provide insight about health insurance literacy matters and the effects of “Obamacare” on your small business.
Content Marketing: How to Engage Customers and Build Your Small Business (Man...Manta
Content marketing drives results the way that traditional marketing methods once did. And a key influencer who helped shape what content marketing is today is Joe Pulizzi, founder of the Content Marketing Institute.
During this small business webinar, “Content Marketing: How to Engage Customers and Build Your Small Business,” guest expert Pulizzi covers the content marketing model he created after researching what makes successful content marketers successful. The model, with six key tenants, is the foundation of his new book, Content Inc.
Attend the webinar to learn the Pulizzi’s recipe for content marketing success.
Customer Retention Strategies that Work (Manta.com)Manta
It’s clear that customer retention is key to small business success as the vast majority of your business comes from repeat customers rather than new business. In fact, 45% of small business owners surveyed by Manta said that they will invest as much time and money as it takes to get a new customer because they believe it pays off in the long run. Given the high amount of investment small business owners commit to getting new customers underlines the importance of keeping new customers coming back, since the long-term customer relationship is more fruitful than a one-time interaction.
During the Manta webinar on customer retention, guest expert Ron Cates, the director of digital marketing education at Constant Contact, discusses all of this and more:
• Why retention is critical to your business
• How customer engagement has evolved
• How to reward loyal customers and drive referrals
• Retention has gone digital: the online tools you should be using!
Disruptive Innovation: How fresh thinking can propel your small business forw...Manta
Innovation is essential to the success of small business owners—but are you innovating as effectively as you could be? During the Manta’s free Experts webinar, “Disruptive Innovation: How to propel your small business forward,” innovation expert Steve A Di. Biase teaches the following concepts:
*Definitions of innovation, leadership and entrepreneurship
*How to promote “innovative behaviors” within your small business
*Tactics to becoming more innovative
*How the collaboration process drives innovation
*The definition of success
Don’t Get Audited—Here’s How to Avoid Costly Mistakes (Manta.com)Manta
Small business owners shudder at the thought of a sales tax audit. That’s why it’s important to proactively join MantaTrends for a 15-minute webcast teaching small business owners how to avoid sales tax audits and what to do when things go wrong.
During the webcast, you will learn all this and more:
• How can a company avoid costly mistakes?
• Where do most businesses fail?
• What’s a typical audit experience like & how can you make the best of a bad situation?
10 Sales Tax Rules Small Businesses Can't Ignore (Manta.com)Manta
There are thousands of taxing jurisdictions throughout the United States and thousands of rule changes every year. Navigating the complexity of sales tax regulations is no easy feat. Learn the fundamentals of sales tax with sales tax expert Mark Giddens’ 10-easy-to-remember rules via this short webcast.
Sales Tax Basics for Small Business Owners (Manta.com)Manta
Sales tax is hard to master, and a topic that commonly elicits groans among small business owners. And while the topic is often scorned, it’s essential for small business owners to understand sales and use tax compliance to avoid scrutiny from auditors.
Learn the big difference between sales tax and use tax, and the critical questions to ask to determine if you have nexus. You’ll also gain a greater understanding about how technology is impacting the sales tax landscape and tips on how to avoid a sales tax audit.
Guest expert Mark Giddens, one of Avalara’s founding employees with 16 years of sales and use tax management experience, teaches the basics of sales and use tax in an easy-to-understand way.
Visit www.manta.com/resources/events/ to attend the webinar.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Market to the Largest Generation in the U.S.: Millennials (Manta.com)
1. Crowds with Cash
Alternative Financing is a Mixed Moneybag
of Opportunity for Small Business
Hello!
Welcome to Manta’s Small Business Expert Series
Thanks for joining us today.
We’ll get started right at 2 p.m. EDT
#mantaexperts
5. How Millennials are
Destroying the Tuxedo Business
- CBS News, June 16, 2015
Black Tux Raises $2.6M So You Can Rent That
Suit and Tie
- TechCrunch, Feb. 25, 2015
The Story
Open the resource list for links to these stories
6. The Story
Only 15% of
small business
owners market
directly to
millennials, but
alter their
message,
advertising
mediums and
tactics, and
add more
personal
engagement.
Open the resource list to link to Manta’s research
7. We’ll Talk
AboutMarketing to Millennials: It’s a Whole New Mindset
Meet the expert: Brendan Shaughnessy
Poll
Millennials are changing the way we do business
Who are millennials? (and why you should care)
Poll
The millennial mindset
Myths vs truths (with stories, examples and strategies)
What you want to talk about: Q&A with Brendan
8. Meet Our
Expert
Brendan Shaughnessy
Brand Manager at Futurecast
Brendan brings both usefulness and coolness to the
table and loves helping companies find ways to
speak truthfully and authentically to millennials.
Click on the speaker widget to learn more about Brendan
11. SO WE STARTED
TALKING BACK
Open the resource list to link to FutureCast books & research
12. FutureCast 2014 All Rights Reserved
WHO ARE THESE
MILLENNIALS AND WHY
SHOULD ANYBODY CARE?
13. FutureCast 2014 All Rights Reserved
- THE ENTITLED GENERATION
- GENERATION ME
- THE SELFIE GENERATION
- THE BASEMENT DWELLING
GENERATION
- THE RECESSION GENERATION
14. $1.3 TRILLION OF DIRECT SPENDING POWER
80+ MILLION STRONG
25% OF US POPULATION
21% OF CONSUMER DISCRETIONARY
PURCHASES
MILLENNIALS BY THE NUMBERS
15. 6 MILLION WITH HH INCOME ABOVE 100K
11.6 MILLION MILLENNIAL
HOUSEHOLDS WITH CHILDREN
MILLENNIALS AS NEW PARENTS
25% MILLENNIALS ARE PARENTS
1/3 US ADULTS WITH HH INCOME
$500K ARE MILLENNIALS
AFFLUENT MILLENNIALS
18. Millennial Milestones
Source: Family Room LLC FutureCast 2014 All Rights Reserved
go to school get a job start a familyget married buy a house
get a jobgo to school
get marriedstart a family
buy a house
Certainly,
uncertain
Predictably,
unpredictable
19. HIP-ENNIAL
29%
CLEAN AND GREEN
MILLENNIAL
10%
MILLENNIAL “MOM”
22%
10%
OLD SCHOOL MILLENNIAL
13%
GADGET GURU
16%
ANTI-MILLENNIAL
ONE SIZE FITS ALL
Open the resource list to link to more
facts about millennials from FutureCast
29. FutureCast 2014 All Rights Reserved
As economy improves, only 2% of millennial
parents will stop buying private label brands
Millennial Parents
Embracing Trade Up &
Trade Down Mentality in
the Home
39. PARTICIPATIVE BENEFITS
BRAND VALUE = ∑
™
FutureCast 2014 All Rights Reserved
NEW BRAND EQUATION:
THE PARTICIPATION ECONOMY
TOTAL COST
FUNCTIONAL +
EMOTIONAL &
50. MILLENNIAL MINDSET LOVE TRUTH #6
YOUR STORY MAY BE
INTERESTING, BUT IF IT DOESN’T
ADD TO MINE,
IT WILL NEVER BE “OURS”
FutureCast 2014 All Rights Reserved
59. 5 QUESTIONS TO ASK YOURSELF
1
2
3
4
5
WHAT IS YOUR WHY?
WHAT ARE YOUR BIG, UNMET CUSTOMER NEEDS?
HOW CAN YOU EMBRACE DISRUPTION TO
BUILD A BETTER WORLD?
HOW CAN YOU CREATE UNIQUENESS?
HOW CAN YOU INVITE YOUR CUSTOMERS TO
PARTICIPATE AND HELP CO-CREATE?
60. Ask the Expert
Connect with other business owners in the Manta Community
Open the resource list to get more information about our upcoming and on-demand webinars
Brendan Shaughnessy
Brand Manager at Futurecast
Open the speaker widget to connect with Brendon
via email, social media or the FutureCast website
