The self-inflating tire system was invented by CODA DEVELOPMENT and offers a major improvement over traditional tires by constantly maintaining proper tire pressure. The system uses a peristaltic pump design with a tube inside the tire that sources air from outside as the tire rotates to inflate it. Maintaining proper tire pressure improves fuel efficiency by up to 10%, reduces tire wear, and increases safety by ensuring adequate traction. While more expensive initially, the benefits of reduced maintenance and tire replacements over time mean the system saves money in the long run.