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PUBLIC COMMUNICATION
What is the meaning of "public
communication"?
 Public communication happens when
individuals and groups engage in dialogue in
the public sphere in order to deliver a
message to a specific audience. Public
speaking events, newspaper editorials and
billboard advertisements are a few forms of
public communication.
 Public speaking can be a powerful tool for an
effective speaker who wishes to present us
with information not known previously.
 Public speaking skills are important for
success in school, career advancement, and
for increasing self-confidence.
Public Communication in Your Life
The Three General Categories
 In Public Communication The speeches you
deliver fall into three general categories: to
inform, to persuade, and to entertain.
Sometimes you may want to share
information and create a clear understanding
with an audience.
 Other times you may want your audience to
change their attitude and/or follow a different
course of action
Types of Public Communication
“Speeches”
Speaking to entertain
• To engage, interest, amuse listeners
• May include information about occasion
• Humor and offense
• Narrative speaking (story-telling)
Speaking to inform
• To increase listeners’ understanding,
awareness
• May take form of demonstration
Speaking to persuade
• To change attitudes, beliefs, behaviors
Your Role as a Speaker
 In your role as a speaker, remember two
things:
1) Your image makes a statement. Keep
this in mind. The image your audience
has of you will be shaped with each
comment you make.
2) The speaker and the audience both
have needs. The speech is about you
and your audience. Through the
communication exchange, speakers seek
from their audience a response that can
Identical Experiences
 Though one hundred people may listen to the
same speech, each will come away with his or
her own interpretation of what the speaker
said.
 While we may share the same language, we
do not share identical experiences.
Choosing a Topic
 While choosing a topic you are familiar with is
the best place to begin, carefully consider
what your listeners might want to hear.
 You may be an Agriculture Management
major who is interested in artificial
insemination of chickens.
Choose an Appropriate Topic
 Some instructors may give you a topic while
others may provide strict limitations on what
you may speak about. If you are allowed to
choose, the best place to begin your search
for a topic is yourself.
 When the topic springs from your own
interests, personal experience, or work
experience, you bring to it motivation and
information necessary for a good speech.
Fear of Public Speaking
 Most people are afraid of Public Speaking or
“Stage fright” or “performance anxiety” is the
anxiety phobia which may be aroused in an
individual by the requir, fear or
persistentement to perform in front of an
audience,
 (for example, when performing in front of a
camera). In the context of public speaking
Things You Shouldn’t Do while giving
a speach
 Turn back on audience
 Slouch, hands in pockets
 No um, ah, you know’s
 No nervous gestures
 Talk too fast,
 Talk too quietly
 Even if you don't need to make regular
presentations in front of a group, there are plenty of
situations where good public speaking skills can help
you advance your career and create opportunities.
 For example, you might have to talk about your
organization at a conference, make a speech after
accepting an award, or teach a class to new recruits.
Speaking to an audience also includes online
presentations or talks; for instance, when training a
virtual team, or when speaking to a group of
customers in an online meeting.
 Good public speaking skills are important in other
areas of your life, as well. You might be asked to
make a speech at a friend's wedding,
The Importance of Public
Speaking
Strategies for Becoming a Better
Speaker
The good news is that speaking in public is
a learnable skill. As such, you can use the
following strategies to become a better
speaker and presenter.
Plan Appropriately
Practice
Engage With Your Audience
Pay Attention to Body Language
Think Positively
Cope With Nerves
Strategies for Becoming a Better
Speaker
 Plan Appropriately
First, make sure that you plan your
communication appropriately. Use tools like the
Rhetorical Triangle , Monroe's Motivated
Sequence , and the 7Cs of Communication to
think about how you'll structure what you're going
to say.
 Practice
There's a good reason that we say, "Practice
makes perfect!" You simply cannot be a
confident, compelling speaker without practice.
Strategies for Becoming a Better
Speaker
 Engage With Your Audience
When you speak, try to engage your audience.
This makes you feel less isolated as a speaker
and keeps everyone involved with your message.
If appropriate, ask leading questions
 Pay Attention to Body Language
If you're unaware of it, your body language will
give your audience constant, subtle clues about
your inner state. If you're nervous, or if you don't
believe in what you're saying, the audience can
soon know.
 Think Positively
Positive thinking can make a huge difference to the
success of your communication, because it helps you
feel more confident.
 Cope With Nerves
When we have to speak in front of others, we can
envision terrible things happening. We imagine
forgetting every point we want to make, passing out
from our nervousness, or doing so horribly that we'll
lose our job. But those things almost never come to
pass! We build them up in our minds and end up
more nervous than we need to be.
Strategies for Becoming a Better
Speaker
Questions
 Which one of these groups can be identified
as Public Communication?
A. Group of 3-10 people.
B. Group of 2 people.
C. Group of more than 10 people.
D. Thousands of people.
Questions
 Before you go on stage, what should you
take time to do?
A. Read through your notes.
B. Visualize your presentation.
C. Drink some coffee.
D. Learn your lines.
Questions
 When preparing for your presentation,
what should you know?
A. Your purpose.
B. Your audience.
C. Your situation.
D. All of the above.
Questions
 Why do you want to capture your audience’s
attention in your introduction?
A. Because it helps create a bond between you
and the audience
B. Because it provides motivation for the audience
to pay attention.
C. Because it makes your presentation more
exciting.
D. All of the above.
Questions
 Anxiety over public speaking can be
reduced by:
A. Preparing well ahead of time.
B. Becoming familiar with the technology in
your presentation.
C. Presenting a familiar subject.
D. All of the above.
Public communication

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Public communication

  • 2. What is the meaning of "public communication"?  Public communication happens when individuals and groups engage in dialogue in the public sphere in order to deliver a message to a specific audience. Public speaking events, newspaper editorials and billboard advertisements are a few forms of public communication.
  • 3.  Public speaking can be a powerful tool for an effective speaker who wishes to present us with information not known previously.  Public speaking skills are important for success in school, career advancement, and for increasing self-confidence. Public Communication in Your Life
  • 4. The Three General Categories  In Public Communication The speeches you deliver fall into three general categories: to inform, to persuade, and to entertain. Sometimes you may want to share information and create a clear understanding with an audience.  Other times you may want your audience to change their attitude and/or follow a different course of action
  • 5. Types of Public Communication “Speeches” Speaking to entertain • To engage, interest, amuse listeners • May include information about occasion • Humor and offense • Narrative speaking (story-telling) Speaking to inform • To increase listeners’ understanding, awareness • May take form of demonstration Speaking to persuade • To change attitudes, beliefs, behaviors
  • 6. Your Role as a Speaker  In your role as a speaker, remember two things: 1) Your image makes a statement. Keep this in mind. The image your audience has of you will be shaped with each comment you make. 2) The speaker and the audience both have needs. The speech is about you and your audience. Through the communication exchange, speakers seek from their audience a response that can
  • 7. Identical Experiences  Though one hundred people may listen to the same speech, each will come away with his or her own interpretation of what the speaker said.  While we may share the same language, we do not share identical experiences.
  • 8. Choosing a Topic  While choosing a topic you are familiar with is the best place to begin, carefully consider what your listeners might want to hear.  You may be an Agriculture Management major who is interested in artificial insemination of chickens.
  • 9. Choose an Appropriate Topic  Some instructors may give you a topic while others may provide strict limitations on what you may speak about. If you are allowed to choose, the best place to begin your search for a topic is yourself.  When the topic springs from your own interests, personal experience, or work experience, you bring to it motivation and information necessary for a good speech.
  • 10. Fear of Public Speaking  Most people are afraid of Public Speaking or “Stage fright” or “performance anxiety” is the anxiety phobia which may be aroused in an individual by the requir, fear or persistentement to perform in front of an audience,  (for example, when performing in front of a camera). In the context of public speaking
  • 11. Things You Shouldn’t Do while giving a speach  Turn back on audience  Slouch, hands in pockets  No um, ah, you know’s  No nervous gestures  Talk too fast,  Talk too quietly
  • 12.  Even if you don't need to make regular presentations in front of a group, there are plenty of situations where good public speaking skills can help you advance your career and create opportunities.  For example, you might have to talk about your organization at a conference, make a speech after accepting an award, or teach a class to new recruits. Speaking to an audience also includes online presentations or talks; for instance, when training a virtual team, or when speaking to a group of customers in an online meeting.  Good public speaking skills are important in other areas of your life, as well. You might be asked to make a speech at a friend's wedding, The Importance of Public Speaking
  • 13. Strategies for Becoming a Better Speaker The good news is that speaking in public is a learnable skill. As such, you can use the following strategies to become a better speaker and presenter. Plan Appropriately Practice Engage With Your Audience Pay Attention to Body Language Think Positively Cope With Nerves
  • 14. Strategies for Becoming a Better Speaker  Plan Appropriately First, make sure that you plan your communication appropriately. Use tools like the Rhetorical Triangle , Monroe's Motivated Sequence , and the 7Cs of Communication to think about how you'll structure what you're going to say.  Practice There's a good reason that we say, "Practice makes perfect!" You simply cannot be a confident, compelling speaker without practice.
  • 15. Strategies for Becoming a Better Speaker  Engage With Your Audience When you speak, try to engage your audience. This makes you feel less isolated as a speaker and keeps everyone involved with your message. If appropriate, ask leading questions  Pay Attention to Body Language If you're unaware of it, your body language will give your audience constant, subtle clues about your inner state. If you're nervous, or if you don't believe in what you're saying, the audience can soon know.
  • 16.  Think Positively Positive thinking can make a huge difference to the success of your communication, because it helps you feel more confident.  Cope With Nerves When we have to speak in front of others, we can envision terrible things happening. We imagine forgetting every point we want to make, passing out from our nervousness, or doing so horribly that we'll lose our job. But those things almost never come to pass! We build them up in our minds and end up more nervous than we need to be. Strategies for Becoming a Better Speaker
  • 17. Questions  Which one of these groups can be identified as Public Communication? A. Group of 3-10 people. B. Group of 2 people. C. Group of more than 10 people. D. Thousands of people.
  • 18. Questions  Before you go on stage, what should you take time to do? A. Read through your notes. B. Visualize your presentation. C. Drink some coffee. D. Learn your lines.
  • 19. Questions  When preparing for your presentation, what should you know? A. Your purpose. B. Your audience. C. Your situation. D. All of the above.
  • 20. Questions  Why do you want to capture your audience’s attention in your introduction? A. Because it helps create a bond between you and the audience B. Because it provides motivation for the audience to pay attention. C. Because it makes your presentation more exciting. D. All of the above.
  • 21. Questions  Anxiety over public speaking can be reduced by: A. Preparing well ahead of time. B. Becoming familiar with the technology in your presentation. C. Presenting a familiar subject. D. All of the above.