The document analyzes the target audience for a new car - mothers with children between ages 25-45 who will use the car to pick up their children from school and go shopping. It discusses the attitudes, needs, and constraints of the audience. They want a car that stands out and has space, but are constrained by budget. The document recommends providing information to make the audience feel knowledgeable about the car's benefits without overwhelming them, and focusing on how the car meets their needs like storage space. The audience's willingness to accept ideas is assessed as high if presented correctly.

1. Audience Analysis By Roarke Lahene

2. Introduction Designer’s Name: DaimlerChrysler The project’s purpose is: To investigate and analyse the target audience and to determine the best way to sell the product to them.

3. The Audience The primary audience will be: Mothers with children who intend to pick up them up from school and go shopping. Is the audience weighted toward a particular age? Adults particularly mother’s between the ages of 25 to 45.

4. Proposed Ideas In analyzing the audience reaction to your proposed ideas you have three areas to consider: What do you think are the attitudes, needs, and constraints on your audience? What is the knowledge level of the audience? What will work? What will not work?

5. Attitudes, needs, and constraints on your audience? The attitude of the audience is very particular. They want to get exactly what they need. The needs are usually space inside the car and something which stands out and makes them noticed. The constraints usually involve money and this I feel is the key point in obtaining this audience.

6. What is the knowledge level of the audience? The knowledge of this audience would be minimal but we can’t make them feel in the dark regarding the car. So some information should be given to make them feel comfortable with the car.

7. What will work? What will not work? Making them feel comfortable and as if they are very knowledgeable with the car should help the selling of it. Then again, if they are given too much information at once, they might feel intimidated and turned off by it.

8. Objectives My objectives in relation to my audience are to provide a clear understanding of why they need the car. By providing a need we can be more sure we will get sales from this audience.

9. Attitudes Attitudes that need to be considered with this particular audience include the fact that they are extremely picky when it comes to spending this sort of money. We have to ensure them their money is spent well, through the use of features included with the car.

10. Special needs Special needs of this particular audience include lots of storage space to fit anything which they might need in the car, from shopping bags to seating space.

11. Constraints Constraints that must be recognized when presenting to this particular audience is the budget. Usually this audience has a tight budget to spend on the car so providing an affordable product is important.

12. Audience Knowledge I would rate my audience's knowledge of the topic and of technical terminology to be unknown. Depending on the person buying it could vary from a very detailed knowledge to none at all.

13. Acceptance of Ideas My assessment of the audience's willingness to accept the ideas I present is high. I feel that if the ideas are presented correctly we can ensure a sale from this audience.

14. Ideas Examples of ideas and that are likely to work well: Providing an array of features from GPS to cup holders and making them feel that they are getting value for money. Rather then asking if they need the car, tell the audience why they can’t live without it. Examples of ideas and likely to cause a negative reaction on the audience: Providing a huge amount of information about the car at once. This might become overwhelming and turn them off buying the car.